loader from loading.io

The Future of Behavior Change: How Suggestic is Transforming Wellness Journeys

The Experience Strategy Podcast

Release Date: 05/08/2024

Situational Markets — The Framework That Replaces Traditional Market Strategy show art Situational Markets — The Framework That Replaces Traditional Market Strategy

The Experience Strategy Podcast

The Experience Strategy Podcast | Part two of a four-part mini-series unpacking the frameworks in Dave Norton's new book, Human Context: How Intelligent Companies Build Customers. Every time you segment your target audience by who they are, you limit the number of people who could buy from you. That's the uncomfortable truth at the center of this episode — and the reason situational markets may be the most practically disruptive framework in Human Context. Dave and Joe trace the idea from Joe's original "markets within" concept through to how AI is already forcing companies to make this...

info_outline Stupid, Dumb, Smart, Genius — The Framework That Tells You When and How to Use AI show art Stupid, Dumb, Smart, Genius — The Framework That Tells You When and How to Use AI

The Experience Strategy Podcast

The Experience Strategy Podcast | Part one of a four-part mini-series unpacking the frameworks in Dave Norton's new book, Human Context: How Intelligent Companies Build Customers. The Stupid/Dumb/Smart/Genius framework has been in use with clients for nearly a decade. It was born in a room in Burbank, in real time, when Joe Pine found himself in the back of a client workshop and Dave told the client that Joe would have a new framework for them.  This episode tells that origin story, walks through how the framework works — with examples from glasses to healthcare — and explains why...

info_outline Dave Norton's New Book Is Out — Human Context and the Paradigm Shift Every Company Needs to Make show art Dave Norton's New Book Is Out — Human Context and the Paradigm Shift Every Company Needs to Make

The Experience Strategy Podcast

The Experience Strategy Podcast | It's a book launch episode. Human Context: How Intelligent Companies Build Customers — Dave Norton's new book — released yesterday on Amazon. Joe and Aransas have read the galley. This episode covers the why now, the four frameworks at the book's core, and how companies are meant to actually use it. What's in This Episode Why Dave felt compelled to write this now. It goes back to 2015 and Digital Context 2.0, his first book, in which he argued that context would be the organizing logic that brought channels, tools, and technologies together in service...

info_outline Healthcare Is Coming Back — And It's Getting More Human show art Healthcare Is Coming Back — And It's Getting More Human

The Experience Strategy Podcast

The Experience Strategy Podcast | A nurse whose only job was to hold a patient's hand during a procedure. A debrief with the doctor scheduled before the procedure was even booked. A title accidentally revealed mid-conversation. This episode covers a lot of ground — starting with where healthcare experience strategy stands right now, and ending somewhere that a certain author probably wasn't expecting. What's in This Episode Healthcare is recovering — and the investment is back. After a brutal five-year stretch that left providers burned out and hospital systems in survival mode, Dave...

info_outline Personalized Pricing Is Coming — Should You Be Worried? show art Personalized Pricing Is Coming — Should You Be Worried?

The Experience Strategy Podcast

The Experience Strategy Podcast | A Wall Street Journal article from June 3, 2026 asked a question that stopped the hosts cold: What is personalized pricing, and why are lawmakers scrambling to ban it? The premise — that companies might start using behavioral data to charge you a price uniquely calibrated to what you'll pay — prompted an immediate, live Google search and a conversation that spanned economics, loyalty, Kmart's demise, Coca-Cola's famous blunder, and a grocery delivery mishap that somehow became a love story. What's in This Episode Dynamic pricing versus personalized...

info_outline The $900 Billion Wellness Tourism Trade — and What Luxury Hotels Are Really Selling Now show art The $900 Billion Wellness Tourism Trade — and What Luxury Hotels Are Really Selling Now

The Experience Strategy Podcast

Featured article: "" — Forbes A Forbes feature highlighting 12 luxury hotels leading the wellness tourism shift — immersive White Lotus–style programming, longevity-driven design, destination spa experiences — opens the door to one of the most consequential conversations on the show this year. Wellness tourism is on track to hit nearly $900 billion by 2030. The architecture is gorgeous. The marketing is aspirational. But the strategic story underneath is bigger than any single hotel. Joe, Dave, and Aransas use the article as a launch point to talk about what luxury actually means now,...

info_outline The Death of Personas — and What Actually Replaces Them show art The Death of Personas — and What Actually Replaces Them

The Experience Strategy Podcast

The Experience Strategy Podcast Hosts: Aransas Savas, Dave Norton, Joe Pine Featured articles: "" — SwiftERM "." — Audrey Chee-Read, Principal Analyst, Forrester Every other post on LinkedIn is announcing the death of something. Most of it is alarmist storytelling dressed up as insight. But under the noise, two recent articles — one from SwiftERM, one from Forrester — are pointing at a real problem: personas and segmentation, built for an earlier era of marketing, have become a drag on personalization in the era of AI. Dave, Joe, and Aransas trace where personas actually came from,...

info_outline Microshifting, Modes, and the Life Systems Companies Still Refuse to See show art Microshifting, Modes, and the Life Systems Companies Still Refuse to See

The Experience Strategy Podcast

Featured article: "." by Eve Upton-Clark, Fast Company, October 7, 2025 Owl Labs reports that 65% of workers are interested in microshifting — what the company calls structured flexibility built from short, nonlinear work blocks matched to energy, duties, and productivity. Joe, Dave, and Aransas take the article apart and put it back together in a more useful frame. The term itself gets challenged early. Joe argues most of what the article describes is closer to macroshifting (hour-long, hour-and-a-half-long focused blocks), not micro. Dave reframes the word entirely: a shift is not a...

info_outline ‘Subway Takes’ and the Future of YouTube TV show art ‘Subway Takes’ and the Future of YouTube TV

The Experience Strategy Podcast

Kareem Rahma built Subway Takes into a hit with 2 million Instagram followers, a metro card as a microphone, and a format that runs in seconds. Now he’s walking away from a CNN deal to put his next show Keep the Meter Running on YouTube — because YouTube, in his words, is where the next Bourdain and the next Lena Dunham will come from. In this episode, Joe, Dave, and Aransas dig into what Rahma’s bet actually means for experience strategy. The conversation moves from short-form content design, to the death of “Gen Z YouTube” as a useful category, to why every brand needs to rethink...

info_outline Why Spas and Gyms Are Beating Stores — and What It Signals About the Transformation Economy show art Why Spas and Gyms Are Beating Stores — and What It Signals About the Transformation Economy

The Experience Strategy Podcast

For the first time on record, experience-based tenants — spas, gyms, wellness studios, entertainment venues — are outpacing traditional goods retailers in leasing shopping center space, with wellness and fitness leading the charge. Joe Pine, Dave Norton, and Aransas Savas unpack what this shift actually means: it is not just a retail story, it is confirmation that the transformation economy Joe predicted more than two decades ago has arrived. The conversation traces the arc from malls to experiential anchors, examines why some brands (Red Bull) rode the wave and others (Nike) missed it,...

info_outline
 
More Episodes

In this episode of The Experience Strategy Podcast, we are thrilled to chat with Victor Chapela, co-founder and CEO of Suggestic, who shared how they are leveraging AI and data to dramatically rethink the intersection of lifestyle journeys and wellness. Tune in to this episode for Victor’s key insights: 

  • Focusing on what people can do realistically do vs. what they should do to minimize friction

  • Tapping into extrinsic motivation by allowing people to share progress.

  • Using AI interfaces like LLMs as a universal UI to collect data, model behaviors, and provide personalized guidance. 

  • The power of making something extremely difficult much easier to drive adoption and impact. 

This conversation exemplifies the importance of centering journeys on an individual’s unique goals and solutions, and provides a valuable model for using AI responsibly to enable personalized behavior change - leaving us energized about the implications for experience strategy across different industries.

To access the transcripts to this episode, click here.