The Future of Behavior Change: How Suggestic is Transforming Wellness Journeys
The Experience Strategy Podcast
Release Date: 05/08/2024
What Can Lil' Miquela and Mia Zelu Teach Experience Strategists About Trust?
The Experience Strategy Podcast
Lil’ Miquela and Mia Zelu have millions of followers and generate serious income, despite being created with artificial intelligence. A caught our attention and we just had to weigh in on how AI influencers are changing the way customers think about what they can trust. In this episode of the Experience Strategy podcast, hosts Aransas Savas, Joe Pine, and Dave Norton delve into the intriguing world of AI influencers, exploring their rise, the complexities of trust and authenticity in the digital age, and the implications for the future of influencer experiences. They discuss the...
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The Price of Magic: Disney's Tiered System and the Middle Class
The Experience Strategy Podcast
In The written by Daniel Currell, the author/consultant contents that Disney's tiered system is designed to target affluent guests, not middle class people. In this episode of the Experience Strategy Podcast, hosts Joe Pine, Dave Norton, and Aransas Savas discuss the article about Disney's transformation from an egalitarian experience to a tiered system. They explore the implications of this shift on the middle class, the increasing value placed on experiences, and the desire for connection among visitors. The conversation delves into the role of services, time value, and the exclusivity of...
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Did Saks Global Make a $600 Million Mistake With It's Personalization Platform?
The Experience Strategy Podcast
In an August 14th Vogue Business article by Madeleine Schultz , Saks Global, the parent company of Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman, discussed its personalisation strategy and an investment of $600 million for it's new platform. The only problem is: based on the article, we think they got it wrong. In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Joe Pine, and Dave Norton delve into the evolving landscape of personalization in retail, particularly focusing on Saks Global's new strategies. They discuss the importance of understanding customer modes,...
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Is the Movie Theater Industry About to Rebound? Why Yes, and its Because of Movies
The Experience Strategy Podcast
Q2 of the US economy was very kind to movie theaters who are still recovering from the pandemic. AMC's financial performance and the evolving landscape of cinema experiences suggests a rebirth for badly bitten sector. Thanks to A Minecraft Movie and other blockbusters, we are finally seeing the repurposing of movie theater. The hosts explore the importance of community and shared experiences in film, the role of content quality, and innovative strategies to engage audiences. The conversation emphasizes the need for theaters to enhance the overall experience to attract viewers back,...
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The Next 15 Years Will NOT Be Hell and Experience Strategists Can Lead the Way
The Experience Strategy Podcast
In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Joe Pine, and Dave Norton discuss a recent episode of the featuring Mo Gawdot, who predicts a dystopian future driven by technology and AI. The conversation explores themes of transformation, the value of work, and the implications of AI on jobs and society. The hosts critique Mo Gawdot's techno-extremism and emphasize the importance of hope and purpose in navigating the future. Using insights from The Experience Economy, from Experience Strategy, and human behavior, they argue for a bright future for those focused...
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Admissions and Subscriptions: Navigating the Future of Travel in Italy
The Experience Strategy Podcast
The Experience Strategy Podcast is available on all major podcast platforms for free. In this episode, the hosts discuss the complexities of tourism in Italy, particularly focusing on the balance between local experiences and tourist demands. They explore the impact of consumer behavior on travel, the need for sustainable tourism practices, and the importance of transformational travel that benefits local communities. The conversation emphasizes the necessity for destinations to adapt to changing trends and the value of holistic travel experiences that respect both tourists and...
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From Department Stores to Apartment Stores: Printemp Shows Up in Manhattan
The Experience Strategy Podcast
This episode builds on about Kate King's report in the Wall Street Journal: . Aransas Savas, Joe Pine, and Dave Norton discuss the evolving landscape of retail, particularly focusing on the experiential model as exemplified by the French department store Printemps. They explore the differences between traditional American department stores and European models, emphasizing the importance of creating engaging experiences that encourage customers to linger. The conversation also touches on metrics for measuring success in experiential retail and highlights case studies like La Varia Leo...
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The New Profit Model in Sports: The Atlanta Braves' Experience Strategy
The Experience Strategy Podcast
In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Joe Pine, and Dave Norton discuss the economic power of experience strategy in various industries, focusing on and their innovative approach to sports business through the Battery Atlanta. They explore the concept of Disneyfication, where businesses create holistic experiences that enhance customer engagement and economic impact. The conversation also delves into the potential for reimagining healthcare facilities as experience-driven environments, emphasizing the interconnectedness of experiences, goods, and...
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What Integration Therapies in Silicon Valley Have to Do with the Transformation Economy
The Experience Strategy Podcast
In this episode, we dive into the intriguing world of integration therapies within Silicon Valley's tech culture. Inspired by a we discuss how psychedelics are becoming mainstream among tech workers, leading to the rise of integration therapists. These professionals help individuals process their experiences with substances like ayahuasca and psilocybin, aiming to combat burnout and unlock creativity. We explore the therapeutic potential and unintended consequences of this trend, including the phenomenon of workers leaving the industry after profound experiences. Takeaways Psychedelics are...
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Robert Fabricant on AI and Design for Cognitive Decline
The Experience Strategy Podcast
In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Joe Pine, and Dave Norton discuss the intersection of aging and technology, particularly focusing on how technology can be designed to support cognitive health as we age. They reflect on a personal article by Robert Fabricant in that challenges the current approach to technology for the aging population, advocating for ambient adaptive technology that promotes dignity and agency. The conversation explores the need for AI design that accommodates cognitive decline, the importance of contextual awareness in...
info_outlineIn this episode of The Experience Strategy Podcast, we are thrilled to chat with Victor Chapela, co-founder and CEO of Suggestic, who shared how they are leveraging AI and data to dramatically rethink the intersection of lifestyle journeys and wellness. Tune in to this episode for Victor’s key insights:
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Focusing on what people can do realistically do vs. what they should do to minimize friction
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Tapping into extrinsic motivation by allowing people to share progress.
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Using AI interfaces like LLMs as a universal UI to collect data, model behaviors, and provide personalized guidance.
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The power of making something extremely difficult much easier to drive adoption and impact.
This conversation exemplifies the importance of centering journeys on an individual’s unique goals and solutions, and provides a valuable model for using AI responsibly to enable personalized behavior change - leaving us energized about the implications for experience strategy across different industries.
To access the transcripts to this episode, click here.