Want More Business? How to Support the Sales Team with a Robust Marketing Plan with Gerri Knilans
The Girl With The Purple Hair Talks Business
Release Date: 07/08/2024
AI Can Create Content. It Can’t Be You: How to Become the Expert People Remember, Trust & Choose with Aurora Winter
The Girl With The Purple Hair Talks Business
AI can write the words. It can create the posts. It can generate the marketing. But can it make people remember you? In this episode of The Unapologetically Unstoppable Women Podcast, we’re joined by Aurora Winter, MBA, media strategist, serial entrepreneur, author, former TV writer-producer, and founder of Same Page Publishing. Aurora has built five businesses, exited three, appeared on television and radio, and been a guest on more than 200 podcasts. Her work focuses on a question every entrepreneur needs to answer in the age of AI: What makes you distinctive enough to be remembered,...
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Stop Being Busy: Reclaim Your Time, Energy & Joy Without Sacrificing Your Profits with JJ Jank
The Girl With The Purple Hair Talks Business
What if being busy isn’t proof that you’re successful? In this episode of The Girl With The Purple Hair Talks Business Podcast, we’re joined by Jennifer “JJ” Jank, Chief Brain Hacker and Productivity Injection, a productivity consultant who helps entrepreneurs, especially women, reclaim their time, energy, and attention so they can build a business they love and have a life they love. JJ brings a fascinating perspective to productivity, drawing from her background as a financial planner and CFP professional, her exploration of behavioral finance, and her ongoing research into the...
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Beauty, Confidence & Being “Too Busy”: How to Look Good, Feel Good & Live Well with Christina Flach
The Girl With The Purple Hair Talks Business
What happens when success, confidence, beauty, and an insanely busy life all collide? In this episode of The Girl With The Purple Hair Talks Business Podcast, we’re joined by Christina Flach, celebrated celebrity makeup artist, beauty expert, entrepreneur, media personality, and host of I’m Too Busy! With more than 25 years in the beauty and fashion industry, Christina has worked with celebrities, professional athletes, CEOs, and editorial teams around the world. Her signature fresh, glowing approach has earned her recognition in Forbes, Vogue, Elle, Glamour, Modern Luxury, and Women’s...
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Imposter Syndrome to Executive Presence: How Women Can Speak With Confidence, Clarity & Authenticity with Dr. Aleksandra Plazinić
The Girl With The Purple Hair Talks Business
What if the problem isn’t that you lack expertise, but that you’re not communicating your expertise with the confidence it deserves? In this powerful episode of The Girl With The Purple Hair Talks Busiess Podcast, I sit down with Dr. Aleksandra Plazinić, Executive Communications Coach, professional public speaker, international university lecturer, and expert in helping women overcome imposter syndrome and strengthen their executive presence. With a PhD in Strategic Management and experience working with the United Nations, European Commission, and leading business schools across...
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The Story You Tell Yourself Is Shaping Your Business with Jessica Graham
The Girl With The Purple Hair Talks Business
What if the biggest thing holding you back in business isn’t your strategy, your offer, or your marketing? What if it’s the story you’re still telling yourself about who you are? In this powerful conversation, Jessica Graham, a , explores the intersection of personal growth, identity, and entrepreneurship. Jessica helps women recognize the stories they’ve created from their lived experiences and, more importantly, identify the narratives that are keeping them anchored to identities they may have already outgrown. Through her Beyond The Story Method and signature program, Rewritten,...
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From Frumpy to Fabulous: How Ifen Carlson Built a Slipper Brand at 55
The Girl With The Purple Hair Talks Business
What happens when you stop saying, “Someone should make this,” and decide to become the someone? In this episode, we’re talking with , founder of Luvons, the stylish, machine-washable slipper brand she launched at 55 after nearly three decades in management consulting and consumer finance marketing. Luvons was born from a simple frustration: Ifen wanted a shoe-free home while her children were young, but she couldn't find slippers that were comfortable, stylish, washable, and worthy of wearing when guests arrived. Instead of settling for frumpy or disposable footwear, she eventually...
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Your Business Needs Your Energy: The Hidden Connection Between Women’s Health, Focus & Business Capacity with Jessica Van Antoine
The Girl With The Purple Hair Talks Business
What if the problem isn’t your business strategy but the energy you have available to execute it? In this episode, we’re talking with , founder of Phoenix Functional Health, about the often-overlooked connection between women’s health and business performance. With nearly two decades of experience in the health and wellness industry, Jessica takes a functional approach to the body, looking at how the systems work together rather than treating symptoms in isolation. She helps female founders understand what their health data is actually telling them and turn that information into clear,...
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Not Done Yet: Why Midlife Isn’t the End, It’s Your Invitation to Begin Again with Ingrid Bayer
The Girl With The Purple Hair Talks Business
What if the part of your life that feels like everything is falling apart is actually the beginning of everything coming together? In this powerful conversation, Australian entrepreneur, thought leader, author, and unapologetic champion for women, , shares what it really means to reinvent yourself when life doesn’t look the way you expected. From Legal Secretary to Virtual Assistant industry pioneer, Ingrid founded her own home-based administration business in 2008 before launching VA Institute in 2017, helping thousands of women build flexible, meaningful businesses from home. But her most...
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Discover Your Soul Purpose: Unlocking Your Divine Gifts & Breaking Through Subconscious Blocks with Kay Miller
The Girl With The Purple Hair Talks Business
What if the purpose you’ve been searching for isn’t something you have to create, but something you’re already carrying within you? In this powerful conversation, , Soul Purpose Coach and Akashic Records Reader, explores what it means to uncover the unique purpose, intentions, and divine gifts that live within each of us. Kay believes deeply that every woman has a purpose, but discovering it is only part of the journey. The bigger challenge can be getting past the subconscious blocks, limiting beliefs, fear, and mental resistance that keep us from taking inspired action. Drawing from her...
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CreatHER Rebels: Why Women Entrepreneurs Need Community, Collaboration & a New Way to Build Business with Katrina and Heidi
The Girl With The Purple Hair Talks Business
What if the problem isn't that you're not working hard enough? What if you've been trying to build your business using a model that was never designed for how women actually operate? In this episode, we’re talking about , a community created for high-achieving women entrepreneurs who are ready to step outside the traditional hustle-and-grind approach to business. CreatHER Rebels brings women together to talk about the things that actually matter when you're building a business and a life: business growth, marketing, money, technology, collaboration, self-care, energy, leadership, and the...
info_outlineIn today's episode, Gerri Knilans, Trade Press Services, shares her wisdom and experience about all the components you need for a robust marketing plan.
Gerri Knilans is the founder and president of Trade Press Services, a marketing communications and media relations firm. With more than 40 years’ experience as a sales and marketing professional, entrepreneur, consultant, author and educator, her mission is to help companies and individuals accelerate business growth by increasing visibility in the marketplace, developing a competitive edge, communicating more effectively with customers and prospects, and gaining recognition as experts in their fields. She has worked with more than 800 clients, from start-ups to Fortune 500 companies.
Since 1995, Gerri has set the vision for Trade Press Services and uses her wealth of experience to develop innovative and impactful marketing solutions for clients. She is a frequent blogger and has had more than 80 articles published in magazines and other outlets such as The CEO Magazine, Publishing Executive, Richtopia and Leadership Excellence. Gerri has been recognized as a top marketing communications professional by ABC, CBS, NBC and FOX.
Prior to starting Trade Press Services, Gerri was a principal in a marketing consulting firm, delivering proactive and practical marketing plans that increased sales and profits for clients.
She holds a bachelor’s degree from the University of California, Santa Cruz, and performed post-graduate work at Loyola University and is an active member of neXco National.
CONNECT WITH GERRI IN ONE-CLICK
Gerri’s LinkedIn: https://www.linkedin.com/in/
Trade Press Services LinkedIn: https://www.linkedin.com/
X/Twitter: https://x.com/tradepresssvcs
Website: https://x.com/tradepresssvcs/
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