Want More Business? How to Support the Sales Team with a Robust Marketing Plan with Gerri Knilans
The Girl With The Purple Hair Talks Business
Release Date: 07/08/2024
From Frumpy to Fabulous: How Ifen Carlson Built a Slipper Brand at 55
The Girl With The Purple Hair Talks Business
What happens when you stop saying, “Someone should make this,” and decide to become the someone? In this episode, we’re talking with , founder of Luvons, the stylish, machine-washable slipper brand she launched at 55 after nearly three decades in management consulting and consumer finance marketing. Luvons was born from a simple frustration: Ifen wanted a shoe-free home while her children were young, but she couldn't find slippers that were comfortable, stylish, washable, and worthy of wearing when guests arrived. Instead of settling for frumpy or disposable footwear, she eventually...
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Your Business Needs Your Energy: The Hidden Connection Between Women’s Health, Focus & Business Capacity with Jessica Van Antoine
The Girl With The Purple Hair Talks Business
What if the problem isn’t your business strategy but the energy you have available to execute it? In this episode, we’re talking with , founder of Phoenix Functional Health, about the often-overlooked connection between women’s health and business performance. With nearly two decades of experience in the health and wellness industry, Jessica takes a functional approach to the body, looking at how the systems work together rather than treating symptoms in isolation. She helps female founders understand what their health data is actually telling them and turn that information into clear,...
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Not Done Yet: Why Midlife Isn’t the End, It’s Your Invitation to Begin Again with Ingrid Bayer
The Girl With The Purple Hair Talks Business
What if the part of your life that feels like everything is falling apart is actually the beginning of everything coming together? In this powerful conversation, Australian entrepreneur, thought leader, author, and unapologetic champion for women, , shares what it really means to reinvent yourself when life doesn’t look the way you expected. From Legal Secretary to Virtual Assistant industry pioneer, Ingrid founded her own home-based administration business in 2008 before launching VA Institute in 2017, helping thousands of women build flexible, meaningful businesses from home. But her most...
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Discover Your Soul Purpose: Unlocking Your Divine Gifts & Breaking Through Subconscious Blocks with Kay Miller
The Girl With The Purple Hair Talks Business
What if the purpose you’ve been searching for isn’t something you have to create, but something you’re already carrying within you? In this powerful conversation, , Soul Purpose Coach and Akashic Records Reader, explores what it means to uncover the unique purpose, intentions, and divine gifts that live within each of us. Kay believes deeply that every woman has a purpose, but discovering it is only part of the journey. The bigger challenge can be getting past the subconscious blocks, limiting beliefs, fear, and mental resistance that keep us from taking inspired action. Drawing from her...
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CreatHER Rebels: Why Women Entrepreneurs Need Community, Collaboration & a New Way to Build Business with Katrina and Heidi
The Girl With The Purple Hair Talks Business
What if the problem isn't that you're not working hard enough? What if you've been trying to build your business using a model that was never designed for how women actually operate? In this episode, we’re talking about , a community created for high-achieving women entrepreneurs who are ready to step outside the traditional hustle-and-grind approach to business. CreatHER Rebels brings women together to talk about the things that actually matter when you're building a business and a life: business growth, marketing, money, technology, collaboration, self-care, energy, leadership, and the...
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Leading With Confidence: How Grit, Resilience, Authenticity & Mindset Transform Teams and Leaders with Ann Hunter
The Girl With The Purple Hair Talks Business
What does it really take to become a confident, effective leader? In this powerful conversation with , we explore the connection between leadership development, mindset, resilience, authenticity, confidence, and high-performing teams. Ann shares why great leadership isn't simply about having the right title or knowing what to do. It's about developing the inner qualities that allow leaders to navigate challenges, communicate effectively, build trust, and create stronger, more productive teams. Ann's Zones of Genius... ✨ Why mindset can make or break your leadership effectiveness ✨ How grit...
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Confidence Is Built, Not Born: How Women Entrepreneurs Can Overcome Self-Doubt and Take Bold Action with Tricia Conyers
The Girl With The Purple Hair Talks Business
What if confidence isn’t something you either have or don’t have? What if confidence is a skill you build through action? In this powerful conversation with , we dive into the internal barriers that keep talented women from stepping fully into entrepreneurship, growing their businesses, and trusting themselves enough to move forward. Tricia joins us to discuss her new book and the real-world lessons behind building sustainable confidence, overcoming self-doubt, and turning incremental action into meaningful progress. Because waiting until you feel confident is one of the sneakiest ways to...
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Thrive Being You: Reclaiming Yourself Beyond Achievement with Veronica Munoz
The Girl With The Purple Hair Talks Business
In this episode of The Girl With The Purple Hair Talks Business, I sit down with transformational life and wellness coach to unpack the why so many successful people find themselves exhausted, disconnected, and wondering, "Is this really it?" Drawing from more than three decades of experience in wellness, social psychology, yoga, energy healing, and crisis response, Veronica shares how high performers can stop being hostages to their own success and begin creating space for what truly matters: peace, purpose, health, and authenticity. If you've built the business, earned the accolades,...
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From "You May Never Walk Again" to 370km Across India: How to Own Your Story and Your Authority with Debbie Bryan
The Girl With The Purple Hair Talks Business
In today's episode have the pleasure of interviewing, is a TEDx Co-Curator, award-winning business strategist and authority expert who helps leaders, entrepreneurs and professionals communicate their value with greater confidence, credibility and impact. Known for her powerful storytelling and practical insights, Debbie combines over 25 years of experience in business growth, leadership and human behaviour with a remarkable personal story of resilience. Following a devastating accident, Debbie was told she could be confined to a wheelchair by the age of 55. Refusing to accept that...
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Sustainability That Sells: Turning Eco-Overwhelm into a Profit Power Move with Samantha Smits
The Girl With The Purple Hair Talks Business
In today's episode, I distinct pleasure of interviewing . You won't want to miss a moment of her compelling message. Samantha Smits is the founder of Smits SusTour Consultancy, a specialised firm helping accommodations and tour operators transform sustainability stress and administrative headaches into a sharp competitive advantage. Operating between the Netherlands and Tanzania, Samantha brings a unique international perspective to the global sustainable tourism community, bridging rigorous international standards with operational realities. Through her roadmap approach, she steers clients...
info_outlineIn today's episode, Gerri Knilans, Trade Press Services, shares her wisdom and experience about all the components you need for a robust marketing plan.
Gerri Knilans is the founder and president of Trade Press Services, a marketing communications and media relations firm. With more than 40 years’ experience as a sales and marketing professional, entrepreneur, consultant, author and educator, her mission is to help companies and individuals accelerate business growth by increasing visibility in the marketplace, developing a competitive edge, communicating more effectively with customers and prospects, and gaining recognition as experts in their fields. She has worked with more than 800 clients, from start-ups to Fortune 500 companies.
Since 1995, Gerri has set the vision for Trade Press Services and uses her wealth of experience to develop innovative and impactful marketing solutions for clients. She is a frequent blogger and has had more than 80 articles published in magazines and other outlets such as The CEO Magazine, Publishing Executive, Richtopia and Leadership Excellence. Gerri has been recognized as a top marketing communications professional by ABC, CBS, NBC and FOX.
Prior to starting Trade Press Services, Gerri was a principal in a marketing consulting firm, delivering proactive and practical marketing plans that increased sales and profits for clients.
She holds a bachelor’s degree from the University of California, Santa Cruz, and performed post-graduate work at Loyola University and is an active member of neXco National.
CONNECT WITH GERRI IN ONE-CLICK
Gerri’s LinkedIn: https://www.linkedin.com/in/
Trade Press Services LinkedIn: https://www.linkedin.com/
X/Twitter: https://x.com/tradepresssvcs
Website: https://x.com/tradepresssvcs/
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