Crafting Your Story for Success in Marine Conservation
Release Date: 07/05/2024
Deep Sea Mining Exposed: Inside the Fight to Save the Ocean's Last Frontier
How To Protect The Ocean
Deep sea mining is no longer theoretical. In this episode, Andrew sits down with Matthew Gianni, co-founder and Political and Policy Advisor of the Deep Sea Conservation Coalition, for an in-depth look at what's actually happening on the seafloor and in the negotiating rooms deciding its fate. Matthew spent years as a commercial fisherman, including five years as a deep sea trawlerman off the Central California coast, before moving into ocean conservation with Greenpeace International and eventually co-founding the DSCC to fight destructive bottom trawling on seamounts. That history shapes...
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5,000 New Species Prove the "Ocean Desert" Deep Sea Mining Claim Is Wrong
How To Protect The Ocean
In September 2021, Time magazine profiled Gerard Barron, CEO of The Metals Company (TMC), and his push to mine the Clarion Clipperton Zone (CCZ), a stretch of international seabed between Hawaii and Mexico. In that profile, Barron called the CCZ "the most desert-like place on the planet," arguing that mining the deep sea does less environmental harm than mining a rainforest because there's supposedly so little life down there to disturb. That single line has been repeated for years as justification for deep sea mining. Andrew puts it to the test. The science tells a very different story. A...
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The Gerard Barron Pattern: Why a CEO Who Watched One Deep-Sea Mining Company Collapse Is Trying Again
How To Protect The Ocean
Why would someone who watched one deep-sea mining company collapse go back and try it again? That's the question at the center of this episode, and it's not hypothetical. It happened, with the same industry, some of the same licenses, and the same person at the center of it: Gerard Barron, now CEO of The Metals Company (TMC), one of the most prominent and best-funded companies pushing to start commercial deep-sea mining today. This isn't framed as an accusation against Barron specifically. It's a documented sequence of decisions, and by the end, you can decide for yourself what the motive...
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Bottom Trawling on Seamounts: The Damage Nobody Sees
How To Protect The Ocean
Seamounts are underwater mountains that rise at least 1,000 meters from the seafloor without breaking the surface, and they punch far above their weight biologically. Topographic upwelling pulls cold, nutrient-rich water up their slopes, fueling plankton blooms that draw fish, sharks, seabirds, and marine mammals, while their rocky surfaces give slow-growing corals and sponges a rare hard place to root in an otherwise soft-sediment deep sea. Roughly one in five seamount species are endemic, found nowhere else on Earth, which is why scientists call them oases in the deep sea. That's exactly...
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From Shoveling Coral Overboard to Negotiating at the UN
How To Protect The Ocean
Before he ever sat across a table from UN delegates, Matthew Gianni spent 10 years working as a commercial fisherman up and down both US coasts. Gillnetting for Spanish and king mackerel in Florida. Bottom trawling off central California, New England, and Florida for sole, redfish, hake, sablefish, shrimp, and other groundfish. Hook-and-lining for salmon and albacore tuna in Oregon and California. Running pots for Dungeness crab and dredging for deep sea scallops on Georges Bank. In today's episode, I trace how that decade on deck, watching coral and glass sponges get shoveled back overboard...
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Blue Collar White Coat: Meet the People Behind Ocean Science
How To Protect The Ocean
Science communication has a blind spot: it keeps putting the same faces in front of the microphone. In this episode, Andrew talks with Amy Weldon, host and executive producer of the podcast Blue Collar White Coat, about why she built an entire show around the people science coverage usually skips. Amy spent 15 years in science communications, starting at the National Aquarium in Baltimore, and now uses that background to track down the electricians, dive supervisors, ship repair technicians, and life-support operators who keep ocean and space research running. The conversation covers why Amy...
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Why YouTube Might Be the Future of Ocean Science Communication
How To Protect The Ocean
YouTube has quietly become one of the best platforms for ocean science communication, and in this episode Andrew breaks down exactly why. Fresh off yesterday's 2,000-episode milestone and the new Pisces Oceans licensing agreement, Andrew explains why he's diving back into YouTube after stepping away last spring, including the launch of a brand new daily show, Ocean Decoded Live. Andrew walks through his own history with video, from the early days of Speak Up for Blue TV through burnout, a rebrand, and now a fresh start under Ocean Decoded. He breaks down why YouTube's search-driven discovery...
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Episode 2000: TV Offers, Job Offers, and a Major Announcement
How To Protect The Ocean
Today marks episode 2000 of How to Protect the Ocean, and Andrew is taking a break from the usual format to look back at how this show came to be. From an accidental start in 2010 to a name change driven by search engine optimization, to over 3 million downloads across 11 years, this episode traces the full arc of the podcast's history. Andrew also opens up about how podcasting reshaped his career. What started as a side project outside of work hours led to TV documentary appearances, podcast hosting offers including a multi-year run on the Toronto Zoo podcast, and eventually the job offer...
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The Power of Podcasting for Ocean Science Communication
How To Protect The Ocean
Podcasting has been part of Andrew Lewin's life for 11 years, and in this episode he explains why he thinks more people working in ocean science and conservation should be doing it too. He walks through what makes long-form audio and video different from the short clips discussed in yesterday's episode: the ability to sit with complex topics, tell a full story, and reach an audience that's multitasking, whether they're walking the dog, working out, or gardening while listening. Andrew gets specific about what podcasting actually requires. He covers how titles and the first several seconds of...
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Short-Form Content for Ocean Awareness: What Actually Works
How To Protect The Ocean
This week on the How to Protect the Ocean podcast, Andrew kicks off a science communication series exploring how ocean advocates can spread awareness across every major content format. Today's episode digs into short-form video: TikTok, Instagram Reels, and YouTube Shorts, and what it actually takes to make original content work when you're used to talking for an hour, not ninety seconds. Andrew is candid about his own struggle with the format, since most of his short-form output today is repurposed podcast clips rather than content built for the platform from the ground up. The conversation...
info_outlineAndrew Lewin discusses strategies for finding opportunities in marine science and conservation, such as jobs, PhD positions, postdocs, and more. He emphasizes the importance of effectively marketing yourself in cover letters or emails to potential supervisors. By learning how to present yourself well, you can increase your chances of success in this field.
Tune in to learn valuable insights on seizing opportunities in marine science and conservation!
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When applying for opportunities in marine science and conservation, it is crucial to effectively market yourself by showcasing the value you can bring to the position or project. In a podcast episode, Andrew Lewin emphasizes the importance of catching the attention of potential supervisors or employers by crafting a compelling narrative about your skills, experiences, and passion for the field.
One key aspect highlighted in the episode is the need to tailor your communication to the recipient. For instance, when reaching out to potential graduate supervisors, it is essential to keep your emails concise, engaging, and focused on the value you can offer. By demonstrating your interest in their research and explaining how your background aligns with their work, you can increase your chances of standing out among other candidates.
Moreover, Andrew discusses the significance of storytelling in job applications, especially when applying to non-profit organizations or government departments. By sharing your personal journey, motivations, and aspirations within the field of marine science and conservation, you can create a compelling narrative that resonates with potential employers. This storytelling approach helps humanize your application and allows recruiters to connect with your experiences on a deeper level.
Furthermore, the episode emphasizes the need to research the organization or individual you are applying to and tailor your application to match their values and mission. By understanding the goals and objectives of the organization, you can effectively communicate how your skills and experiences align with their needs, thereby increasing your chances of securing the opportunity.
In conclusion, effective self-marketing in the marine science and conservation field involves highlighting the unique value you bring to the table, crafting engaging narratives that showcase your passion and expertise, and aligning your application with the goals of the organization or individual you are applying to. By following these strategies outlined in the podcast episode, you can enhance your chances of securing opportunities in this competitive field.
When tailoring your cover letter to a specific organization or position, it is crucial to stand out by telling a compelling story of why you are interested in the opportunity. As discussed in the podcast episode, crafting a personalized cover letter can significantly increase your chances of catching the attention of the hiring manager or supervisor.
One key aspect highlighted in the episode is the importance of conveying your passion and motivation for the role. By sharing a story of what inspired you to pursue a career in marine science and conservation, you can create a connection with the reader and demonstrate your genuine interest in the field. This personal touch can set you apart from other candidates who may simply list their qualifications without providing context or depth.
Moreover, tailoring your cover letter to the specific organization shows that you have taken the time to research and understand their mission, values, and goals. By aligning your experiences and skills with the needs of the organization, you can showcase how you are uniquely suited to contribute to their work. This tailored approach demonstrates your commitment and dedication to the position, making you a more attractive candidate in the eyes of the employer.
Additionally, storytelling in your cover letter can help you illustrate your journey and career progression, highlighting key experiences and achievements that are relevant to the role. By framing your qualifications within a narrative context, you can provide a cohesive and compelling account of your professional development. This storytelling technique not only engages the reader but also allows them to envision how you would fit into the organization and make a meaningful impact.
In conclusion, tailoring your cover letter to the specific organization or position is a powerful strategy for standing out in the application process. By telling a compelling story of your interest in the opportunity, you can demonstrate your passion, alignment with the organization's values, and unique qualifications. This personalized approach not only increases your chances of securing the position but also showcases your authenticity and commitment to making a difference in the field of marine science and conservation.
Storytelling in job applications, particularly for non-profit organizations, can be a powerful tool to capture the attention of potential employers and effectively convey your passion and commitment to the field. In the podcast episode, Andrew Lewin emphasizes the importance of telling a compelling story about your journey, motivations, and aspirations when applying for jobs.
When crafting your job application for a non-profit organization, it's essential to go beyond listing qualifications and experiences. Instead, focus on narrating your personal story and explaining why you are drawn to the organization's mission. By sharing the pivotal moments that led you to pursue a career in conservation or marine science, you can create a connection with the employer and showcase your genuine interest in the cause.
Andrew highlights the significance of explaining the reasons behind your decision to apply for a specific position at a non-profit organization. Whether you are transitioning from another field or seeking to align your values with your work, articulating your story can help employers understand your motivations and determine your fit within their organization.
By incorporating storytelling into your job application, you can demonstrate your authenticity, dedication, and enthusiasm for the work you are applying for. Employers in non-profit organizations often seek individuals who are not only qualified but also deeply committed to the cause. Sharing your narrative can set you apart from other candidates and leave a lasting impression on the hiring team.
In conclusion, leveraging storytelling in job applications for non-profit organizations can be a compelling strategy to showcase your passion and commitment to the field. By weaving your personal journey and motivations into your application, you can effectively communicate your values and demonstrate why you are the ideal candidate for the position.