Ep 404 The Bezos Letters: 14 Principles to Grow Your Business Like Amazon with Steve Anderson
Richer Soul, Living A Life on Purpose!
Release Date: 08/20/2024
Ep 473 Super Performance with George Pesansky
Richer Soul, Living A Life on Purpose!
Super Performance From Firefighting to Super Performance: How Systems Free You From… Most owners secretly know the truth: their business only runs well when they’re watching. The minute they step away, problems surface, customers get frustrated, and the “superhero” has to swoop back in. In this Richer Soul episode, operations coach and author George Pesansky shares how to escape that trap by building systems that work without you — so your business performs at a high level and your life gets a lot richer in the process. Key Insights: Vision, Strategy, and...
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Ep 472 The Real AI: Authenticity + Intention in Life & Business with Brian McRae
Richer Soul, Living A Life on Purpose!
The Real AI: Authenticity + Intention in Life and Business In a world where AI can write emails, produce video, and even mimic your voice, the greatest competitive advantage left is being human. Brian McRae reminds us that emotional loyalty, being known, valued, remembered, is what creates opportunity, referrals, purpose, and a life of meaningful success. Social media may get you attention, but it will never create devotion. Relationships do. If you’ve been feeling alone, stuck, or unsure how to expand your circle of opportunity, this conversation is your roadmap back to...
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Ep 471 Spiritual Leadership: How to Inspire by Being Inspired with Yosi Amram
Richer Soul, Living A Life on Purpose!
Spiritual Leadership: How to Inspire by Being Inspired Most leaders try to think their way to clarity — only to get stuck in anxiety, over analysis, and pressure. In this episode, Dr. Yosi Amram reveals a different approach: using the wisdom in your body, not the noise in your mind. His story moves from trauma, military service, and a meteoric rise as a tech CEO… to a spiritual awakening that shattered his identity and led him into a lifetime of inner work. Key Points with reflection prompts: Your Body Doesn’t Lie. Your Ego Does. Your body gives you truth signals long...
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Ep 470 Building Wealth with Alanna Abramsky
Richer Soul, Living A Life on Purpose!
Ep 470 Building Wealth Keeping Your Money is Rare Skill! How to Actually Keep Your Money: Why Financial Literacy Matters More Than Income Most people think their money problems would disappear if they just made more. But as financial coach Alanna Abramsky shared in this episode of Richer Soul, that belief keeps countless high earners feeling stressed, behind, and ashamed. Alanna has worked with realtors, lawyers, doctors, professional athletes—and even with impressive income, many still live paycheck to paycheck. The issue isn’t intelligence or effort. It’s...
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Ep 469 The Money Habit: Mike Michalowicz on How to Finally Take Control of Your Finances
Richer Soul, Living A Life on Purpose!
The Money Habit on How to Finally Take Control of Your Finances What if your biggest money problem isn’t how much you earn—but how you manage what you already have? In this week’s episode of Richer Soul, bestselling author Mike Michalowicz (Profit First, Clockwork, All In) returns to share insights from his new book, The Money Habit. It’s a simple, behavior-based approach to mastering personal finances—no spreadsheets, guilt, or complicated budgets required. Key Insights from the Conversation: Making Money Is One Skill—Keeping It Is Another. Most people...
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Ep 468 Ethical Persuasion with Patrick Van Der Burght
Richer Soul, Living A Life on Purpose!
Ethical Persuasion Ethical Persuasion: The Fastest Path from “Maybe” to “Yes” (Without Being Pushy) Most decisions aren’t made by logic—they’re made by fast, intuitive shortcuts. That’s why great offers often stall: we speak to System 2 logic while the listener’s System 1 is steering the wheel. In this episode, Patrick Van Der Burght—ethical persuasion expert and business partner of Dr. Robert Cialdini—shows how to align with how people actually decide using Cialdini’s seven principles of influence. The result? Communication that feels natural,...
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Ep 467 From Trauma to Triumph: Dr. John A. King on Living from the Inside Out
Richer Soul, Living A Life on Purpose!
From Trauma to Triumph: Dr. John A. King on Living from the Inside Out Most of us carry invisible stories — old pain, expectations, and patterns that shape how we live, lead, and love. Dr. John A. King knows that journey firsthand. After surviving years of childhood abuse and losing everything when his repressed memories resurfaced at 45, he had to rebuild his identity from the ground up. Today, he helps men recover from trauma, rediscover authenticity, and live from the inside out through The Phoenix Collective and Mindfire Challenge. This conversation isn’t just about...
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Ep 466 From Startups to a $941 Million Exits: The Execution Formula for Entrepreneurs with Marc Daniels
Richer Soul, Living A Life on Purpose!
From Startups to a $941 Million Exits: The Execution Formula for Entrepreneurs Most entrepreneurs don’t fail because they lack ideas—they fail because they stop executing. Planning feels safe. Execution exposes reality. Billion-Dollar Coach Marc L. Daniels learned that truth the hard way—from paper routes to startups to a $941 million exit. In this episode of Richer Soul, Marc reveals why 85 percent of business plans fail, how to build the discipline to follow through, and the system that keeps momentum alive even when markets shift. Key takeaways and reflection: ...
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Ep 465 Unlock Your True Potential with Human Design: Create Success That Feels Aligned with Stefanie Carlstedt
Richer Soul, Living A Life on Purpose!
Unlock Your True Potential with Human Design: Create Success That Feels Aligned Most entrepreneurs follow every strategy they’re told — post daily, hustle harder, chase the next goal — only to end up exhausted and disconnected from why they started. What if the missing piece isn’t effort, but alignment? That’s the shift Stefanie Carlstedt discovered after building a six-figure business that looked successful on paper but felt completely wrong inside. Through Human Design, she learned how to build a business — and a life — that actually fits who she is. In this...
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Ep 464 How to Dream, Drive, and Deliver with Mike Maddock
Richer Soul, Living A Life on Purpose!
How to Dream, Drive, and Deliver Plan D: How Disruptors Turn Problems into Possibilities Disruptors aren’t pyromaniacs—they’re builders. Mike Maddock has launched seven companies, advised Fortune 100 innovators, and co-chaired the Gathering of Titans at MIT. In this episode, we unpack his Plan D: the mindsets, rooms, and questions that turn pressure into breakthroughs—and why your “ghost” might be your greatest edge. Key Points + Reflection Questions: See possibilities where others see problems. Disruptors reframe first, act second. Reflect: Where am I...
info_outlineThe Bezos Letters: 14 Principles to Grow Your Business Like Amazon
Take away:
Maintaining a "Day One" mentality in business encourages constant innovation, customer focus, and willingness to take calculated risks, which are crucial for long-term success and prevent a company from becoming irrelevant.
Money Learnings:
From an early age, Steve started doing typical things to earn extra money, like mowing lawns. He learned that if he wanted to do something or buy something, he needed to earn the money for it himself. In high school, he developed an interest in photography and turned it into a money-making venture by taking pictures at school plays and selling them to students. This business allowed him to pay for a summer camp for a couple of years. These experiences made him learned that money is helpful and important and that you can make money through your own efforts.
Bio:
Steve is the Co-Founder and CEO of Catalyit®, The Insurance Agency Technology Resource Company. Backed by 24 Big I state associations, Catalyit® helps busy insurance agency owners maximize their existing tech and discover, evaluate, select, and implement new tools they need to continue to thrive.
Steve is a trusted authority on risk, technology, productivity, and invention and has over thirty-five years of experience in the insurance industry. He holds a master’s degree in insurance law and is a Top Voice on LinkedIn with over 340,000 followers.
Steve is the author of the international bestselling book The Bezos Letters: 14 Principles to Grow Your Business Like Amazon. In this very readable and practical book, he takes a unique perspective on business growth by analyzing and demystifying how Amazon’s CEO, Jeff Bezos, has grown Amazon, arguably one of the most successful companies in the world.
He appeared in USA Today, Wall Street Journal, Investors Business Daily, Forbes, CEO Magazine, and FOX News Extra.
Steve and his wife, Karen, have two married daughters, but more importantly, seven amazing young grandchildren. They live in historic Franklin, Tennessee.
Highlights from this episode:
- Early entrepreneurial experiences can shape future business mindsets.
- The biggest risk for businesses is often not taking enough risks, especially with new technologies.
- Successful companies find ways to pivot and reinvent themselves as markets change.
- It’s always Day 1.
- Long-term thinking and willingness to experiment are crucial for sustained business growth.
- Customer obsession and reducing friction in purchasing processes can lead to significant success.
- Gratitude and persistence are key components of living an abundant life and achieving business success.
Links:
thebezosletters.com