How to Use YouTube Ads to Skyrocket Your Business
Marketing Ink: Big Ideas for Local Businesses
Release Date: 02/11/2025
Marketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Ink, host Allie Bloyd welcomes Jonathan Mast, a digital marketing expert turned AI enthusiast, to uncover how AI tools like ChatGPT, MidJourney, and Flux are revolutionizing marketing and business growth. From his journey into AI-driven marketing to his top recommendations for AI-powered content creation, Jonathan shares insider strategies to maximize efficiency and amplify results without losing the human touch. What Does Jonathan Share? 🚀 AI as a Business Amplifier: How AI can enhance your marketing, streamline workflows, and unlock creativity. 🛠️ The...
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In this episode of Marketing Ink, Allie Bloyd sits down with YouTube advertising expert Ben Jones to uncover the secrets behind running high-converting YouTube ad campaigns that can transform your business. From transitioning away from Facebook ads to mastering YouTube’s unique ad formats, Ben shares expert insights on targeting, creative strategy, and conversion tracking that service-based businesses and event marketers can leverage for massive ROI. What Does Ben Share? ✅ Why YouTube Ads Are a Game Changer – Discover how businesses are using YouTube ads to scale faster and more...
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In this episode of Marketing Ink, host Allie Bloyd welcomes operations expert Jhana Li to uncover the hidden keys to building a scalable and efficient business. From her early journey as a COO for startups to founding her own company, Jhana reveals the operational strategies that help entrepreneurs plug the leaks in their businesses and reclaim their time and profits. What Does Jhana Share? The Role of Operations: Jhana explains how operations act as the glue that holds a business together, fixing inefficiencies and retaining resources. Recognizing Operational Gaps: Learn why visionary...
info_outlineMarketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Ink, host Allie Bloyd sits down with serial entrepreneur Nathan Hirsch to explore the essential elements of building and scaling a business. From starting his entrepreneurial journey selling textbooks in college to creating multiple successful ventures, Nathan shares the strategies that helped him hire effectively, scale efficiently, and plan for exit opportunities. What Does Nathan Reveal? Hiring the Right Talent: Nathan breaks down his proven method for identifying and onboarding top talent, including the use of virtual assistants and operators to streamline...
info_outlineMarketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Inc, Allie Bloyd shares her highs and lows of 2024 and outlines her goals and market predictions for 2025. Allie recounts her journey of launching her first public event detailing the extensive promotional efforts, initial fears, and ultimate success. Discussing the importance of stepping out your comfort zone and having invaluable support. With a substantial response to the event, Allie reflects on the lessons she learned and prepares for her future endeavors. ---------------------------------------------------------------- Connect with Allie: If you want...
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In this episode of Marketing Ink, host Allie Bloyd sits down with YouTube advertising beast Aleric Heck to dive deep into the world of YouTube ads. Aleric shares his journey from starting a YouTube channel as a teenager to becoming a leading authority in YouTube ad strategies for education based, coaching, and consulting businesses. What Secrets Does Aleric Share? The Winning Ad Formula: Aleric breaks down the hook, educate, and call to action structure for high performing ads. Creative Strategies: Tips on creating authentic, high converting video content with minimal...
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In this episode of Marketing Ink, Allie shares actionable steps for growing a coaching business to over $100,000 per month. She outlines four types of coaching programs, emphasizing the importance of starting with a highly leveraged group coaching model. Allie covers how to create compelling offers, validate them with small ads, and sell your program before building all the content. She also stresses the importance of scaling through paid ads, understanding your customer acquisition costs, and delegating tasks like sales and administrative work as you grow emphasizing focus on sales...
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Josh Forti shares his journey as an entrepreneur and how he discovered the Golden Mic Method. He discusses the importance of focusing on principles and proven marketing and sales techniques… rather than chasing after new and flashy tactics. The Golden Mic Method is a principle-based approach to sales that utilizes a podcast as a platform to reach and attract high-paying clients. He also highlights the importance of making the podcast about the guests and their ideas, rather than using it as a platform to pitch his services. The Golden Mike Method focuses on building a platform...
info_outlineMarketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Ink., host Allie Bloyd interviews Millie Adrian, successful YouTube content creator and coach. They discuss Millie's transition from aspiring dancer to social media educator, revealing key strategies for growing an audience on platforms like Instagram, YouTube, and TikTok. Millie shares insights on the importance of niching down, engaging with audiences, and balancing content creation across multiple platforms. She also offers valuable tips on maintaining consistency, creating compelling thumbnails, and leveraging both short-form and long-form content...
info_outlineMarketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Ink, host Allie Bloyd interviews one of her highly successful coaching student, Ryan Turner, owner of Infusion Wellness Center, located in Montgomery, AL. Ryan shares his journey from being a strength and conditioning coach for the Atlanta Falcons to founding his wellness center in Montgomery in 2016. Highlighting key aspects of his early business growth through word of mouth, customer service, and strategic marketing, Ryan & Allie discuss valuable insights for local and small business owners. Ryan shares his expansion into IV therapy, body contouring,...
info_outlineIn this episode of Marketing Ink, Allie Bloyd sits down with YouTube advertising expert Ben Jones to uncover the secrets behind running high-converting YouTube ad campaigns that can transform your business.
From transitioning away from Facebook ads to mastering YouTube’s unique ad formats, Ben shares expert insights on targeting, creative strategy, and conversion tracking that service-based businesses and event marketers can leverage for massive ROI.
What Does Ben Share?
✅ Why YouTube Ads Are a Game Changer – Discover how businesses are using YouTube ads to scale faster and more predictably than with Facebook ads.
✅ Competitor Targeting Strategies – Learn how to target visitors of competitor websites with YouTube ads to maximize return on ad spend.
✅ The First 5 Seconds Rule – The first five seconds of your ad are critical—find out what makes viewers stay or skip.
✅ Authenticity vs. High Production – Do you need Hollywood-level videos? Ben explains why real, authentic content often outperforms expensive productions.
✅ Metrics That Matter – Learn how to track the right KPIs, from cost per lead to conversion rates, to scale profitably.
✅ Event Marketing Ads vs. Standard Ads – Running ads for a live event? Ben reveals why they require a different approach than traditional lead-gen campaigns.
✅ Testing Hooks for Maximum Impact – Find out how small tweaks in your ad’s opening hook can make a massive difference in engagement and performance.
✅ Service-Based Business Strategy – Learn how understanding your unique selling proposition (USP) is the key to crafting ads that convert.
Connect with Ben Jones:
👉 Follow Ben for more YouTube ad insights: @benjones
👉 Learn how Ben’s strategies can scale your business: benjones.com
🚀 Explore Ben’s YouTube ad services at titanmarketer.com
Connect with Allie Bloyd:
🚀 Explore Allie’s mentorship programs: alliebloyd.com/marketing-mentorship
🎯 Get actionable strategies to grow your business: alliebloyd.com
Whether you’re new to YouTube ads or looking to optimize your existing campaigns, this episode is packed with expert advice to help you diversify, scale, and maximize your ad performance. 🎯💰