Ep 441 The Power of Neurofeedback on Brain Health with Melissa Hergert
Richer Soul, Living A Life on Purpose!
Release Date: 05/11/2025
Richer Soul, Living A Life on Purpose!
The Armor That Made You Successful Is Holding You Back You hit the goals. You climbed the ranks. You built the resilience, the discipline, the thick skin. But somewhere along the way, you stopped asking whether the version of you that got here is the version that will get you where you actually want to go. This episode is for the high achiever who suspects the armor they are wearing has quietly become the thing limiting their next chapter. Rocky Lalvani sits down with Victoria Pelletier, a woman who went from a childhood marked by abuse and poverty to...
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Define Success or Chase It Forever Success feels endless until you define it. In this episode, Rocky sits down with Mitch Matthews, success coach and creator of the top 1% podcast Dream Think Do, to explore why high-achieving leaders and entrepreneurs struggle to articulate their dreams and how to build a business that actually fulfills you. Mitch shares the unlikely lessons from his 13-year-old self working at a bike shop in Iowa to his current work with organizations like Nike, NASA, and Disney. If you've hit your revenue goals but still feel empty,...
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The 7 Steps to Align Purpose with Profession Finding Your Vocation At 33, Florian Kemmerich was running a major healthcare corporation with all the external markers of success. Yet in a therapy session, his inner child delivered a brutal truth: "What you do makes no sense." That moment launched him on a 25-year journey across four continents, mobilizing nearly $1B in impact capital, and creating a structured methodology called "vocating" to help people align their purpose with their profession. In this episode, Rocky and Florian explore...
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The New Rules of Prosperity: Thriving in a Disruptive Economy From Prison to Prosperity: How Mental Programming Shapes Your Financial Destiny Randy Gage, Speaker Hall of Famer and bestselling author known as The Entrepreneur Whisperer, sits down with Rocky Lalvani to discuss his remarkable journey from a jail cell at 15 to becoming a multi-millionaire entrepreneur. More importantly, Randy reveals the mental programming and "mind viruses" that have been sabotaging your financial success since childhood, and how to deliberately reprogram your beliefs...
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From Trauma to Triumph: How to Heal Cancer & Anxiety Using Gut Health & Nervous System Reset Dr. Jen Hewson wasn't always a doctor of natural medicine. She was a high-functioning education administrator making six figures, looking fit on the outside, and falling apart on the inside. At 43, a cancer diagnosis became her wake-up call to stop pushing through and start listening. In this conversation with Rocky Lalvani, Dr. Hewson shares how healing your body, regulating your nervous system, and reconnecting with something bigger than yourself can transform not just your...
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The Entrepreneur's Anxiety Problem: Why Money Won't Fix Your Broken Heart with Justin Breen Why Money Won't Fix Your Broken Heart Justin Breen has built successful companies, achieved financial success, and reached the pinnacle of what society tells us to chase. Then he walked away from it all. Why? Because he realized money won't fix a broken heart, and scaling your business without healing first might actually be making things worse. In this conversation, Justin challenges everything we've been taught about success,...
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Stop Doing Everything Yourself: How AI and the 10-80-10 Rule Free Business Owners to Scale "What if the secret to scaling your business isn't working harder, but systematizing smarter and leading with more humanity? Today's guest has spent over 30 years doing exactly that, launching, building, buying, and selling businesses, raising more than $35 million in venture capital, leading organizations that generated billions in sales, and learning just as much from his failures as his wins. He's a finalist for the Ernst & Young Technology...
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The Happiness Warrior: Build a Healthier Relationship With Money, Mindset & Movement Are you “The Happiness Warrior”? In this episode of Rich Your Soul, Rocky Lalvani sits down with Eric North, entrepreneur, longevity clinic owner, and the self-described “Happiness Warrior” for a grounded, energizing conversation about what it really takes to build a life that feels rich from the inside out. They talk about how Eric’s early exposure to entrepreneurship shaped his views on responsibility, what he learned about people’s real financial habits while working in real...
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Your Childhood Wrote Your Leadership Code (Now Rewrite It) In this episode of Richer Soul, Rocky Lalvani sits down with psychologist and leadership expert Nik Kinley for a conversation that connects the dots between childhood programming, leadership behavior, money mindset, and performance under pressure. Nik shares research showing leaders spend about 72% of their day running on “automatic,” which helps explain why even smart, trained executives can repeat the same patterns, especially when uncertainty is high and time is short. You’ll hear why Nik...
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Healing From the Inside: How to Age Well With Purpose and Peace “I went from this… healing from the outside… And it wasn’t till I said enough of this… I decided it wasn’t up to the doctors… it was up to me.” Susanne Eden In Episode 481 of Richer Soul, Rocky Lalvani sits down with Susanne Eden, author of Healing from the Inside, Living Fully as You Age, for a candid, wide-ranging conversation on what it means to live fully in the last stage of life, not just survive it. Susanne shares that she’s turned 87 and describes how lifelong learning, reflection, and...
info_outlineThe Power of Neurofeedback on Brain Health
What if the key to unlocking peak performance, healing trauma, and overcoming anxiety didn’t lie in medication — but in rewiring your brain itself?
In this episode of Richer Soul, we dive deep with Melissa Hergert, CEO of BrainTrain Centers, who went from being born in a homeless shelter to leading a growing mental wellness empire. Her story is a powerful testimony to the strength of mindset, the science of neurofeedback, and the journey from survival to abundance.
Melissa reveals how neurofeedback therapy is changing lives — from kids with ADHD to veterans with PTSD, and even aging adults battling memory loss. This episode is a must-listen for anyone ready to take control of their mental fitness and unlock their full potential.
Key Takeaways:
- Neurofeedback Rewires, Not Just Reframes. It works on your brain’s physical processing patterns, not just your thoughts — helping with ADHD, anxiety, trauma, and more.
- Trauma, Nutrition, and Environment Are Root Causes. Many “disorders” are just symptoms of deeper issues like unresolved trauma or sugar-laden diets.
- AI Is the Future — Even in Therapy. Melissa is building AI-powered phone assistants to educate potential clients — showing that automation and empathy can co-exist.
- Healing Starts at Home. From what you feed your kids to the environment they grow up in, brain health starts with daily decisions.
Money Learning from Melissa:
Melissa grew up thinking money was only for survival — you work, you pay bills, repeat. Abundance was never part of the equation. But today, she’s rewiring not just her brain, but her financial beliefs. She's learned the importance of respecting money, building an emergency fund, and breaking the generational cycle of scarcity. Her biggest financial advice to young adults? Build good credit and remember: college is not the only path to success.
About Melissa Hergert:
Melissa Hergert is the CEO and visionary behind BrainTrain Centers, a national leader in neurofeedback therapy and mental health. With a Master’s in Addiction Counseling, Melissa blends clinical insight with entrepreneurial innovation. Her centers help children, veterans, professionals, and seniors achieve better brain function and emotional regulation. Melissa is also a speaker, wellness advocate, and devoted mom of two.
Key Discussion Points:
- Why she started her business using a $4,000 student loan check.
- How operant conditioning via Netflix and sensors is changing therapy.
- What peak brain performance looks like for pro athletes like Tiger Woods.
- The role of heart rate variability and breathwork in mental clarity.
- When medication and neurofeedback work together, not apart.
- Why the first question she asks is about goals, not symptoms.
- What neuroplasticity really means — and how it changes lives.
- Why parents should skip the cereal and start kids on protein breakfasts.
- How she uses ChatGPT to explain complex science to her clients.
- Powerful stories of transformation: from non-verbal kids to adults reclaiming purpose.
Conclusion:
Melissa Hergert proves that your past does not define your potential. Through science, strategy, and heart, she’s helping people reprogram their brains — and their lives. Whether you’re a parent, entrepreneur, or someone looking to reclaim mental clarity, this episode offers hope, tools, and a roadmap to transformation.
Links:
braintraincentersinc.com
https://www.linkedin.com/in/melissa-hergert-022b1951/
https://www.instagram.com/braintraincentersceo/
https://www.facebook.com/melissaannehergert/
Watch the full episode on YouTube: https://www.youtube.com/@richersoul
Richer Soul Life Beyond Money. You got rich, now what? Let’s talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let’s figure that out together. At the core is the financial well-being to be able to do what you want, when you want, how you want. It’s about personal freedom!