Coffee Conversations LIVE From METALCON 2025 Sponsored by MetalVue by Sherwin-Williams!
Release Date: 10/24/2025
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In this episode of MetalCast™, host Karen Edwards sits down with Central States Director of Marketing and Communications, Melissa Dunson, to discuss how metal contractors can build more resilient, recession-proof businesses. They explore why metal roofing and building systems continue to gain momentum, how contractors can diversify their service offerings to create new revenue opportunities and what resources are available to help companies confidently expand into the metal market. Tune in to learn how Central States is helping contractors strengthen their businesses and position themselves...
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In this MetalCast™ episode, Karen Edwards sits down with Jason Hildenbrand from Carlisle Architectural Metals (CAM), parent company to Hickman Edge Systems, to discuss perimeter edge metal on low-slope roofs, why it matters to contractors and how prefabricated, tested systems can support crews and their businesses. They explore labor-saving design, consistent quality and code-compliant testing — key elements that help streamline installs, protect performance and reduce risk across the building envelope. Tune in to discover the advantages of prefabricated, tested perimeter edge metal for...
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In this MetalCast episode, Karen Edwards chats with All Weather Insulated Panels’ VP of Engineering, Brian Ng, and explores how AWIP’s DM40-F+ with InnovaCELL™ Technology is changing the conversation around fire-rated insulated metal panels. From code compliance and thermal performance to jobsite efficiency and long-term building durability, this discussion looks at what metal contractors, architects and building owners need to know when choosing a fire-rated wall assembly. Listeners will learn how lightweight panel design, vertical installation options, and fewer installation steps can...
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This month's question: Understanding HOA restrictions and approval processes Effectively communicating the benefits of metal roofing to HOA boards Overcoming common objections to metal construction Streamlining the HOA process to improve customer experience Learn more at https://www.metalcoffeeshop.com/ Sign up for the Week in Metal! https://www.metalcoffeeshop.com/sign-up Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! https://www.facebook.com/Metalcoffeeshop ...
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This month's question is: Understanding HOA restrictions and approval processes Effectively communicating the benefits of metal roofing to HOA boards Overcoming common objections to metal construction Streamlining the HOA process to improve customer experience Learn more at https://www.metalcoffeeshop.com/ Sign up for the Week in Metal! https://www.metalcoffeeshop.com/sign-up Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Follow Us! ...
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Dale Nelson from Roof Hugger to explore the key differences between roof coatings and metal roof retrofit solutions. From understanding what a retrofit system is to discussing purlin strengthening, waterproofing, code compliance and long-term performance, they'll break down the factors contractors and building owners should consider when evaluating their options. Tune in to learn how the right solution can extend roof life, improve building performance and create new opportunities for roofing contractors. Learn more at...
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In this MetalCast™ episode, Heidi J. Ellsworh welcomes Dale Nelson from Roof Hugger to revisit the conversation on metal-over-metal retrofit systems versus TPO roofing. This episode takes a deeper look at the long-term realities building owners and contractors face after installation. From maintenance requirements and weather resistance to lifecycle costs and expected service life, they explore how each system performs over time and what factors should influence a roofing decision. Tune in for a deeper examination of the advantages, limitations and long-term value of TPO and metal roofing...
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In this MetalTalk™, host Karen Edwards welcomes Dean Curtis to break down the essential blueprint for turning leads into loyal customers. Drawing from real‑world experience in the metal roofing industry, he explores how to navigate the customer pathway—from first contact to closing the deal—with professionalism and consistency. Gain insights on how to make every rep your best rep by overcoming presentation challenges, understanding homeowner needs and building a brand that earns trust through every interaction....
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In this episode, Heidi J. Ellsworth sits down with Rod Cochran “The Rodman” from Fabrication Nation Radio to introduce listeners to a station built for the American worker. Designed to keep crews energized through the workday, Fabrication Nation Radio blends classics, country, rock and more into a soundtrack for the people building and shaping America. The conversation explores the inspiration behind the station, the audience it serves and how music can help bring energy, pride and connection to job sites, shops and hardworking teams across the country. Tune...
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Strengthening training pipelines through industry partnerships Measuring ROI and business impact of training programs Leveraging technology for on-the-job skill development Upskilling the workforce to meet evolving industry demands Learn more at Sign up for the Week in Metal! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! ...
info_outlineYou won't want to miss this special Coffee Conversations, sponsored by MetalVue by Sherwin-Williams, coming to you LIVE from METALCON 2025 in Las Vegas! Join us on day two of the show as we meet with industry leaders and experts from the metal industry. Guests include manufacturers, service providers and contractors who will share their insights and wisdom straight from the trade show floor. You can watch from the comfort of your home, on your mobile device or in person from outside our soundstage at booth #2001. The topics will center around what's hot across the country including what is to come for the rest of 2025 and into 2026. Join us for this great Coffee Conversations LIVE from METALCON on October 22, 2025, at 2 p.m. PT!
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