Back to the Playbook: Raise Prices Without Losing Customers
Release Date: 04/06/2026
The Monster in the Mirror: Balancing Eight-Figure Success with a Healthy Home, with Larry Hagner
DecaMillionaire Decoded
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread welcomes Larry Hagner, founder of The Dad Edge, for a raw and hard-hitting conversation about the personal cost of professional success. The episode centers on a profound realization Larry had 12 years ago: he had become the "monster" he swore to protect his children from. Larry shares his vulnerable story of looking in the mirror and realizing his family didn't recognize him. He explains how business owners often use work as an excuse to avoid the difficult emotional labor required to be a present father and...
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Stop Catching Mudfish: How to Build a Hyper-Targeted Advisory Practice
DecaMillionaire Decoded
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread breaks down a major misconception in the financial services industry: the idea that word-of-mouth referrals and general networking are sustainable growth strategies. Justin argues that depending solely on referrals is a flawed system akin to simple hope, and it is the primary reason most advisors remain stuck under $1 million in revenue. Using a fishing metaphor from the Tennessee River, he outlines a 5-step strategic system that professional advisors can use to attract high-value clients and rapidly scale their...
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The 5 Lies Keeping Advisors Stuck
DecaMillionaire Decoded
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread tackles the fundamental roadblocks keeping financial advisors from reaching major revenue milestones. He argues that reaching a million dollars in revenue isn't about working harder or being smarter; rather, it requires advisors to identify and completely eradicate five foundational lies that the financial services industry has drilled into them. Avatar Builder: https://relentlessvaluecoaching.com/avatar-builder-page Relentless AI Toolkit: Learn more about Relentless Value Coaching: DecaMillionaire Decoded on...
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The Midas Touch Part 6: Why Withholding Resources Leads to Business Poverty
DecaMillionaire Decoded
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread shares another powerful "God's success secret" centered around the contrasting principles of stinginess and generosity. Addressing Christian business owners, he challenges conventional social media advice and provides a framework for building a company that systematically acts as a local blessing. To move past the "stingy" mindset, Justin advises business owners to bake generosity directly into their company's operational agreements. Rather than treating giving as a sporadic, year-end afterthought, he champions...
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The 97 Page Advantage - Why most Marketing Agencies are a waste of money for Financial Advisors.
DecaMillionaire Decoded
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread tackles a major statistical contradiction in the financial services industry: while the vast majority of advisors claim to specialize in high-net-worth clients, very few actually narrow their focus enough to achieve rapid scale. He explains to scale an advisory practice successfully, the business model must be designed entirely around a single, highly refined target avatar. Your practice's systems, messaging, and future value depend heavily on this strategic clarity. Avatar Builder:...
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The Nine Elements: Handing Over the Keys to Your Business Engine
DecaMillionaire Decoded
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread explains how lack of standardized processes can cost a business millions of dollars. To prevent time waste and inefficiency, Justin introduces a proprietary "nine-element framework" designed to serve as an operating system for the entire company. Relentless AI Toolkit: Learn more about Relentless Value Coaching: DecaMillionaire Decoded on YouTube:
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Top Gun Leadership: Lessons from the Cockpit to the C-Suite, with Matthew "Whiz" Buckley
DecaMillionaire Decoded
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread sits down with Matthew "Whiz" Buckley, a former Top Gun fighter pilot and entrepreneur . The conversation explores the intersection of elite military training, high-stakes leadership, and the psychological hurdles of entrepreneurship . Having started his own company, Whiz equates the intensity and discipline of the cockpit to the world of business ownership . He shares how the principles of focus and excellence from his Navy days propelled him into his current role as a business leader and mentor . LinkedIn: ...
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STOP CHASING CLIENTS - How to Have Clients Line Up at Your Door
DecaMillionaire Decoded
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread addresses the common struggle of the boring financial advisor and the trap of "commission breath". To reach the $10 million enterprise value mark, advisors must decentralize themselves from the business and move beyond "plain Jane" advisory roles - this requires a strategic shift in how they attract, convert, and retain clients through specialized delivery phases. Justin challenges advisors to stop chasing clients and start differentiating themselves in a crowded market . Relentless AI Toolkit: Learn more about...
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Lessons from a DecaMillionaire Buyback: From Kitchen Table to Global Retail and Back Again, with Jodi Scott
DecaMillionaire Decoded
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread sits down with Jodi Scott, the founder of Green Goo, to discuss her extraordinary journey from brewing herbal remedies in her kitchen to building a global first-aid brand, losing it all in a corporate collapse, and successfully buying it back . LinkedIn: WWW: https://jodiallisonscott.com/ Relentless AI Toolkit: Learn more about Relentless Value Coaching: DecaMillionaire Decoded on YouTube:
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100 to 10 Million: The Math Behind Your DecaMillionaire Valuation
DecaMillionaire Decoded
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread dismantles the myth that business growth requires broad appeal and massive client volume . Instead, he argues that reaching a $10 million enterprise valuation is possible with just 100 ideal clients - provided the business is built on extreme focus and high-level service . Justin identifies that the resistance to narrowing a business focus is psychological, not strategic, rooted in loss aversion, uncertainty avoidance, and identity conflict . Relentless AI Toolkit: Learn more about Relentless Value Coaching: ...
info_outlineIn this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread takes a nostalgic yet highly practical trip down memory lane. Using the metaphor of the "DeLorean" from Back to the Future, Justin revisits core financial principles he taught years ago on his original show, Financially Simple, to see if they still hold up in the 2026 business landscape. He notes that 80% of financial advisors remain stuck under $1 million in revenue. The reason isn't a lack of information—they are already listening to podcasts and reading books—but a failure to apply the information they have through "hard conversations" with themselves.
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DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread