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Inside the System That Makes a Seafood Label Trustworthy

Release Date: 08/27/2026

How To Protect The Ocean

Coral nurseries need constant maintenance, and that maintenance is expensive and relentless. When Andrew talked to Mike Goldberg, co-founder of I.CARE, his answer wasn't to hire more staff. It was to let paying customers do it for the fun of it. Mike owns a dive shop in the Florida Keys, so the paying customers are scuba divers, and over the years he's built a funding model so small that nobody has ever really complained about it. None of that makes sense until you understand what coral actually is. It's an animal, not a plant or a rock: what looks like one coral "head" is really a colony of...

He Almost Quit the Dive Business. Then a Coral Reef PhD Student Walked In.

How To Protect The Ocean

Mike Goldberg had over 10,000 dives and decades running a dive shop in the Florida Keys, enough time to have seen the reefs at their pristine best. Then came a coral bleaching event in 2008, and a few years later, Stony Coral Tissue Loss Disease, a still-unexplained outbreak that's killed coral tissue outright across more than 20 of Florida's roughly 45 stony coral species since 2014. At one point his wife told him directly: the reef isn't what it used to be, and it's not getting better. Get out of the business before there's nothing left to sell. He didn't know what to do about it. Then,...

84 Percent: Inside the Worst Coral Bleaching Event Ever Recorded

How To Protect The Ocean

This year, most of the coral on the planet went through heat stress severe enough to bleach it. That's not a rounding error: 84 percent of the world's reef area, across the Pacific, Atlantic, and Indian Oceans, and NOAA had to add three brand-new alert levels to its Coral Reef Watch scale because the existing one had no category for what was happening. In this episode, Andrew breaks down exactly where global coral reefs stand right now: how the fourth global mass bleaching event on record got declared, why NOAA waited until 2026 to confirm it had actually ended, and why every global bleaching...

Everyone in the Tent: How Ocean Treaties Actually Get Made

How To Protect The Ocean

Holly Koehler has spent almost thirty years in rooms most people never think about: windowless UN offices in New York, the FAO in Rome, and what she calls "oftentimes very boring hotel ballrooms around the world," where countries hash out how the ocean actually gets managed. She's the Vice President of Policy and Outreach at the International Seafood Sustainability Foundation (ISSF), and before that she spent thirteen years at the U.S. State Department's Office of Marine Conservation, chairing international fisheries negotiations. In this episode, she walks Andrew through how a grad-school...

Inside the System That Makes a Seafood Label Trustworthy

How To Protect The Ocean

Between a fishing vessel out on the water and a can of tuna in your grocery cart, there is a complex, little-understood system working to verify whether you should trust what is on the label. In this episode of the How to Protect the Ocean Podcast, host Andrew Lewin breaks down how that system actually works, and why the blue check mark on your seafood means something real. Andrew starts with the RFMO, a regional fisheries management organization: a treaty-based body where countries with a stake in a fishery legally bind themselves to cooperate on how it is managed. He walks through where...

The Ship Has Reached the Shore: The High Seas Treaty Explained

How To Protect The Ocean

There's a video online of a room full of exhausted diplomats breaking into applause after nearly 20 years of work. One woman brings down the gavel and says, "the ship has reached the shore." That moment, in March 2023, closed out a negotiation that had already failed once in public. It became binding international law this year, and the fight over what it actually protects is happening right now. In this episode, Andrew traces the full history of the High Seas Treaty, formally the BBNJ Agreement (Biodiversity Beyond National Jurisdiction): from the idea first raised at a UN Oceans working...

Corals Nearly as Old as the Pyramids, and the Fight to Save Them

How To Protect The Ocean

Somewhere on the ocean floor right now, a coral colony has been growing since before the Great Pyramid of Giza was finished. One deep-water black coral off the coast of Hawaii has been dated at 4,270 years old, making it one of the oldest living skeleton-building organisms known to science. A single pass of a bottom trawl net can wipe out that kind of habitat in seconds, and it's a fight that's still being decided this very year at the United Nations. In this episode, Andrew breaks down why bottom trawling is such a hard problem to regulate. It's rarely the fish stock itself that takes the...

A Summer Internship, Thirty Years, and One Career for the Ages

How To Protect The Ocean

A grad student faces a simple choice: write another term paper, or take a summer internship. She takes the internship, gets assigned to sea turtles, and thirty years later she is in the room for some of the most consequential ocean policy agreements ever negotiated. This episode traces that career from the beginning, and it starts with a realization that shapes everything that follows: sea turtles do not read maps. They cross every border humans have drawn, which means protecting them requires countries to cooperate, not compete. Andrew walks through the arc of this career step by step. It...

Deep Sea Mining Exposed: Inside the Fight to Save the Ocean's Last Frontier

How To Protect The Ocean

Deep sea mining is no longer theoretical. In this episode, Andrew sits down with Matthew Gianni, co-founder and Political and Policy Advisor of the Deep Sea Conservation Coalition, for an in-depth look at what's actually happening on the seafloor and in the negotiating rooms deciding its fate. Matthew spent years as a commercial fisherman, including five years as a deep sea trawlerman off the Central California coast, before moving into ocean conservation with Greenpeace International and eventually co-founding the DSCC to fight destructive bottom trawling on seamounts. That history shapes...

5,000 New Species Prove the "Ocean Desert" Deep Sea Mining Claim Is Wrong

How To Protect The Ocean

In September 2021, Time magazine profiled Gerard Barron, CEO of The Metals Company (TMC), and his push to mine the Clarion Clipperton Zone (CCZ), a stretch of international seabed between Hawaii and Mexico. In that profile, Barron called the CCZ "the most desert-like place on the planet," arguing that mining the deep sea does less environmental harm than mining a rainforest because there's supposedly so little life down there to disturb. That single line has been repeated for years as justification for deep sea mining. Andrew puts it to the test. The science tells a very different story. A...

More Episodes

Andrew starts with the RFMO, a regional fisheries management organization: a treaty-based body where countries with a stake in a fishery legally bind themselves to cooperate on how it is managed. He walks through where these bodies actually meet, and how governance decisions travel from those negotiating rooms toward your dinner table. That includes the International Seafood Sustainability Foundation (ISSF), whose work spans science-based fisheries management, advancing improved fishing practices, transparency and verification tools like annual company audits and public vessel tracking, and policy engagement with RFMOs, and the Marine Stewardship Council (MSC), whose certification functions as an eco-label with real financial weight behind it, including why MSC pulled its certification of the Maine lobster fishery twice, in August 2020 and again in December 2022.

The throughline is that ISSF and MSC are complementary but distinct approaches to the same goal, not two steps in a single pipeline. ISSF works across science, fishing practice, transparency, and RFMO policy; independent conformity assessment bodies, not ISSF, assess fisheries against the MSC standard. This episode sets up tomorrow's interview with an ISSF representative who has spent decades inside these negotiations and will walk through what that cooperation actually looks like in the room.

Takeaways:

A regional fisheries management organization (RFMO) is a treaty-based body that turns "we should manage this fishery responsibly" into an enforceable, multi-country agreement.
Eco-labels like MSC certification carry real financial weight. Losing one can force a fishery to change its practices, even when the science on the underlying risk is still ambiguous.
ISSF's work spans science-based fisheries management, improved fishing practices, transparency and verification, and RFMO policy engagement, not just company audits and vessel tracking.
ISSF and MSC are complementary but distinct: independent conformity assessment bodies, not ISSF, assess fisheries against the MSC certification standard.
Per ISSF's 2025 audit-period report, participating companies achieved 98.8% aggregate conformance across 32 conservation measures (their tenth consecutive year above 90%), and PVR-registered vessels showed 75.6% aggregate compliance on vessel-specific conservation measures. These are two separate transparency metrics covering different populations, not a before-and-after comparison.

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