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Interview with Lynda Goldman | How to Become a Leading Expert

Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Release Date: 10/27/2016

Interview with Michael Greiwe, MD show art Interview with Michael Greiwe, MD

Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Telehealth visionary Michael Greiwe, M.D. tells us the story of how he conceived of "OrthoLIve," an orthopedic telemedicine platform he developed in 2015.  Dr. Greiwe is CEO and Founder of OrthoLive. Motivated to improve the lives of his patients who sometimes drove hours for an office visit, Greiwe was able to implement a system that not only improved the lives of his patients, but also improved the efficiency of his practice. Fearful that "technology could hurt us," his own data analysis revealed to him, and his colleagues, that telemedicine could actually improve patient satisfaction,...

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Interview with Jennifer Thompson show art Interview with Jennifer Thompson

Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Jennifer Thompson, president of Insight Marketing and host of the podcast "Dr Marketing Tips," joins us this episode and gives us her tips on how to best use social media to market ourselves and our practices.

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What COVID-19 Can Teach About Marketing show art What COVID-19 Can Teach About Marketing

Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Those with questions about health need answers.  Information emanating from anyone or anything but an authority can lead to confusion.  As we look forward to guidance from our authorities about the pandemic, our prospective patients online look for guidance from their own authorities with regard to their own health issues.

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Ready Response Marketing | Interview with Dr. Jeffrey Lewis show art Ready Response Marketing | Interview with Dr. Jeffrey Lewis

Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Dr. Lewis is a practicing optometrist in the San Francisco Bay area.  He has managed thousands of refractive patients and has developed an automated, yet personalized, digital system to increase referrals from existing patients. The system allows complete customization for both the patient and the doctor. In addition to increasing referrals, this is a great way to increase ratings and reviews.

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Want to Use LinkedIn Successfully? show art Want to Use LinkedIn Successfully?

Russ and Randy Podcast | Healthcare's Prescription for Web & Social

LinkedIn is the preferred professional social media platform. This episode covers the basic information everyone should include in their LinkedIn profile.

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Two Factor Authentication | 2FA show art Two Factor Authentication | 2FA

Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Two factor authentication (2FA) is not a marketing tool and won't get your website ranked, but it will keep your website safe from intruders and your other digital accounts safe as well. 2FA involves the user to have or know 2 of 3 unique identifiers that only the user can know, they are: something you know, something you have and something you are. Two factor authentication requires a second piece of information to insure your identity.

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The 3Rs of Understanding SEO show art The 3Rs of Understanding SEO

Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Relevant, refreshed and regular are the 3 Rs of SEO. These 3 concepts will give you a better understanding of what sites get ranked well and why. In addition, you'll understand SEO even better looking through the lens of the consumer, aka web serfer, aka your next patient. Websites that pay attention to the "3Rs" get higher rankings of their webpages.

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Optmizing Video on Youtube show art Optmizing Video on Youtube

Russ and Randy Podcast | Healthcare's Prescription for Web & Social

In this episode we explain the process of SEO for your YouTube videos. Optimizing videos requires attention in 5 different fields of the "information and settings" tab of your video. Though optimization really relates to anything to improve views of the video, we are restricting this episode to optimizing your video through: 1) File Name 2) Title of Video 3) Description 4) Thumbnail and 5) Tags. Optimization will help increase the total number of views of your videos by getting your videos to rank well.

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Get Your YouTube Videos to Rank show art Get Your YouTube Videos to Rank

Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Getting your YouTube videos to rank well takes a little more ingenuity  than getting your webpages to rank on the other search engines using traditional SEO approaches.  Video is difficult to index, whereas text articles on your web site are easiest, but it can be done.  The secret is to do everything you can do to increase your views...and here's how and why.  

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Are You Providing Value?  Ask These Questions show art Are You Providing Value? Ask These Questions

Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Whatever content you are publishing on your website or social media, is it valuable? 

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More Episodes

Nothing makes you an authority like writing a book.  A book can establish you as an expert.  Writing a book for your patients can be the catalyst you need to successfully market yourself.

And it's not as difficult as you think.

There are many advantages to writing your own book, even for doctors and other healthcare providers.

Russ interviews renowned healthcare author and speaker, Lynda Goldman in this episode.

Exceed Your Own Authority

Writing a book makes you an authority, it makes you an expert in that field.  Even for healthcare providers, including doctors, writing a book can establish you as a leading expert in your particular niche.

Writing a book, directed to your patients, can educate them and your community.  Lynda discusses how educated patients can improve office efficiency and how they can become happier and healthier.

Advantages for YOU

The obvious advantage of writing a book is to grow your practice.  In doing so, your professional brand improves perhaps leading to speaking and consulting opportunities. 

Russ and Lynda talk about less obvious, but very intriguing, benefits of writing your own book.

Write a Book in 3 Months

Get started! 

Writing a book can be easier and cheaper than you think.  Whether you simply want a book on Amazon or a more traditional version, writing a book can be easy with Lynda's advice and "hacks."

Listen how you can avoid hiring expensive ghost-writers, publishers and agents.  You can even publish a book without ever writing.  Ever think of self-publishing?

Free Seminar

Lynda is offering a FREE Writer's Road Map.  This 5 Day course will teach you the methods and secrets Lynda has used over the past 25 years to author over 40 healthcare and wellness books!


Thanks for listening. See you next week!

Please download us at iTunes and leave a review.

All the best!

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Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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