78: John Warrillow - Built to Sell & The Automatic Customer
Release Date: 10/27/2016
It's All About the Questions
I've followed Dan Rockwell for ages. His Blog, Leadership Freak, combines wisdom and insights with lightness, deep thinking and insidious questions that worm their way into your brain and body until you have a breakthrough of thought and action. Now he and his co-author John David Mann have released a parable novel called, The Vagrant. Expect that book to worm its way inside you too and create breakthroughs of thought and self-reflection. On today's episode Dan and I sit down and discuss his thoughts on leadership, the birth of his book, self-reflection and how doing that alone can lead to...
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A bit of an different episode for the show. Just me talking about how a recent photo shoot for a new headshot had me spiraling and the questions I started asking myself.
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Research shows that people are searching for happiness. They want to find ways to be happier, live life more fully and be present to their lives and figure out what makes them happy. My guest, Marian Edvardsen, has been on that search herself and has written a book, or perhaps it can be considered a primer and reference guide, to helping you find and live your own happiness. Step In To Happy: Simple Steps from A to Z for Loving Your Life opened my eyes up to a few areas that can help me find more happiness in my life and let go some thoughts that aren’t helping that search. On...
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What can one say about John David Mann? He has mastered, well he wouldn't say that, but I would, writing non-fiction, parable and fiction writing. He has also shown us how a marriage can be lived fully and be written about, how to start your own school, and how to run a business with over 100,000 people. And those are just a few of his achievements to date. My favorite is that he has launched almost every book he has written or co-authored on my show since 2015. Yup, that one is special to me because his words lift my spirits, awaken my brain and bring me joy. Well not just to me but to over 3...
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What does it take to write multiple books with the same characters? Is it different than writing just one? Take a listen as I interview Edgar Award nominated author, former journalist and all-around good human Thomas Kies about his latest Geneva Chase novel. He will share what his agent, publisher and editor each said when he was thinking about starting a different series and his own thoughts on it. Then we talk about life as a writer while still working full-time, branching out into other forms of writing like becoming a playwright and so much more. In January of 2022, Thomas Kies, author of...
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He's baaack! John David Mann, one of my all-time favorite guests, is back to talk about how he gets inspiration, the differences between writing non-fiction and fiction, what he credits for his ability to write what I call "books that suck you in and make you forget to go to the bathroom" and so much more. If you've never listened to John talk about writing, life, passion and having a writing partner then dive in on this episode. And forgive me for fan-geeking a bit. I love his writing and get joy out of even holding one of his books in my hand. Why you ask? Because once you start reading them...
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Marlene Chism is recognized as one of the top experts on reducing or eliminating workplace drama and helping leaders become better leaders. She has been on the show before discussing her previous books and on this episode, we discussed her latest book, From Conflict to Courage: How to Stop Avoiding and Start Leading. Conflict, and avoiding conflict, happen everyday either at work, at home or somewhere on the way to one of those. I’ve observed conflicts on roads, in restaurants, at concerts, on lines and personally have avoided a few at work or at home until it felt like I was going to...
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Just me updating you on the show, myself and others things
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Just me giving you an update on the show, myself and a few other things.
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Return guest Alan Shapiro continues our discussion on creativity, getting rid of numbness, finding and expressing your story and how routine helps him unleash his creative spark. In Alan’s own words: Passionate, award-winning photographer. Advertising Chief Creative Officer, too I grew up on the creative side of the advertising world, working with clients around the world; telling their unique stories in very unique ways. Along the way, I've had the pleasure of working with many, many talented photographers, directors and content creators. I became envious of their art and craft. At first, I...
info_outlineIt is always fun when I get to turn the mic on someone who has a highly successful radio show and business. Especially when they have interviewed me in the past.
John Warrillow has a top-rated radio show called, Built To Sell Radio where he interviews people who have sold their companies and they share their lessons learned. He writes for Forbes and has his own highly successful company advising entrepreneurs how to build value into their companies to increase their resale value.
With two #1 bestsellers on the market, Built to Sell and The Automatic Customer, John shares with me how to convert customers to a subscription model, what makes a company more valuable to buyers and how any company can create their own subscription business.
Whether you are a solopreneur looking to create membership sites, a brick and mortar company wondering how you can lock customers into a monthly plan of products or a service business wondering how to bundle services for a monthly fee, this is a don't miss episode.
John Warrillow is the founder of The Value Builder System™ and the author of the bestselling book Built to Sell: Creating a Business That Can Thrive Without You, which was recognized by both Fortune and Inc. magazines as one of the best business books of 2011. Built to Sell has been translated into four languages.
John’s new book, The Automatic Customer: Creating A Subscription Business In Any Industry was released by Random House in February 2015.
Prior to starting The Value Builder System™, John started and exited four companies, including a quantitative market research business that was acquired by The Corporate Executive Board (NYSE: CEB) in 2008. John has been recognized by B2B Marketing as one of the top 10 business-to-business
marketers in the United States.