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Paid Traffic | Pay Per Click, YouTube and FaceBook Boosts

Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Release Date: 06/01/2017

Want to Use LinkedIn Successfully? show art Want to Use LinkedIn Successfully?

Russ and Randy Podcast | Healthcare's Prescription for Web & Social

LinkedIn is the preferred professional social media platform. This episode covers the basic information everyone should include in their LinkedIn profile.

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Two Factor Authentication | 2FA show art Two Factor Authentication | 2FA

Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Two factor authentication (2FA) is not a marketing tool and won't get your website ranked, but it will keep your website safe from intruders and your other digital accounts safe as well. 2FA involves the user to have or know 2 of 3 unique identifiers that only the user can know, they are: something you know, something you have and something you are. Two factor authentication requires a second piece of information to insure your identity.

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The 3Rs of Understanding SEO show art The 3Rs of Understanding SEO

Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Relevant, refreshed and regular are the 3 Rs of SEO. These 3 concepts will give you a better understanding of what sites get ranked well and why. In addition, you'll understand SEO even better looking through the lens of the consumer, aka web serfer, aka your next patient. Websites that pay attention to the "3Rs" get higher rankings of their webpages.

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Optmizing Video on Youtube show art Optmizing Video on Youtube

Russ and Randy Podcast | Healthcare's Prescription for Web & Social

In this episode we explain the process of SEO for your YouTube videos. Optimizing videos requires attention in 5 different fields of the "information and settings" tab of your video. Though optimization really relates to anything to improve views of the video, we are restricting this episode to optimizing your video through: 1) File Name 2) Title of Video 3) Description 4) Thumbnail and 5) Tags. Optimization will help increase the total number of views of your videos by getting your videos to rank well.

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Get Your YouTube Videos to Rank show art Get Your YouTube Videos to Rank

Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Getting your YouTube videos to rank well takes a little more ingenuity  than getting your webpages to rank on the other search engines using traditional SEO approaches.  Video is difficult to index, whereas text articles on your web site are easiest, but it can be done.  The secret is to do everything you can do to increase your views...and here's how and why.  

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Are You Providing Value?  Ask These Questions show art Are You Providing Value? Ask These Questions

Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Whatever content you are publishing on your website or social media, is it valuable? 

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Happy New Year 2019  show art Happy New Year 2019

Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Let's start off the new year with some realistic ground rules for your digital marketing plans.  Whatever you plan, make your goals achievable (realistic), enjoyable and with clear cut goals.  Marketing in healthcare is tough enough, why be hard on yourself.  We'll cover 10 easy to implement suggestions in this episode, too.

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Improve Your Website without Adding New Content show art Improve Your Website without Adding New Content

Russ and Randy Podcast | Healthcare's Prescription for Web & Social

This episode discusses simple ways to improve your website by making it more engaging and current...but without the labor of creating new, refreshed content.  Though the best "fix" for any website is the routine injection of fresh content, many website owners aren't able maintain this level of publishing.  What's next?  We discuss several "quicker fixes" to make improvements to your website.  

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Best of Russ and Randy show art Best of Russ and Randy

Russ and Randy Podcast | Healthcare's Prescription for Web & Social

This is our 100th episode.  We ask each other "What are your favorite episodes?"  We reflect about the messages we hope we are sending to you and talk about our favorite topics and themes.  We also talk about what the most popular topics you, our listeners, have enjoyed.  We thank you for hanging in there for our weekly (almost) "Tips in 10."  See you next week.  BTW - Let us know your personal favorites!

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Does Your Website Educate? show art Does Your Website Educate?

Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Russ and I are often asked "What do I post on my website"?  It's simple, your content should be educational.  Your content should teach your patients whether it's on a website, YouTube, or social media platform such as Facebook.  Educational content does more than just each your patient, too.  Use this same content to boost website rankings, improve your brand as an authority and improve clinic flow and approval ratings.  

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More Episodes

Organic traffic to your website is the best for growing your practice, but is there value in paying for traffic such as pay per click (e.g. Google AdWords), YouTube ads or Facebook boosts?  You may be surprised to learn why we feel Facebook outweighs the others because of its ability to target an audience so much more effectively than the others and is why we feel "paid advertising" may be worth some of your marketing dollars!   

Russ and Randy


Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social


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