Kristal Ireland - Tech Futures in High Transaction Environments
Release Date: 08/17/2017
Alec Burns - Applying The Pareto Principle to Amazon Advertising
brightonSEO's podcast
Recently crowned the third largest digital ad platform behind only Google and Facebook, Amazon Advertising is growing rapidly. Alec will provide an overview of Amazon Advertising in 2019 and beyond, along with ready-to-use sponsored ads strategies for managing accounts of any size, in any vertical.
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Kirk Williams - My Top Shopping Ad Tips for 2019, Building & Managing
brightonSEO's podcast
Whether you are in in-house, or at an agency, chances are you've noticed that Shopping Ads are pretty significant for any ecommerce account. The problem is, most people don't go beyond Google's automation in feed creation and ongoing management. This session will give you crucial tips in starting a Shopping campaign from scratch, getting the feed uploaded, and basic management tips.
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Duane Brown - Make More Money By Building Sexy AF PPC Landing Pages For Your Brand
brightonSEO's podcast
Customer insights; the missing ingredient in your PPC landing pages. Without doing the research to understand a brand’s customer, how can attendees build landing pages that convert and make them more money. Attendees will walk out of this session having learned how to layout, organize and get better data for their landing page. Do you want to make more money?
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Louise Childs - Supercharging PPC performance with GA
brightonSEO's podcast
Using various techniques to maximise the performance across PPC. Combining the power of Google Analytics and Machine Learning to adapt your marketing strategies.
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Corey Lendrum - De-Junking Google Ads Accounts
brightonSEO's podcast
My talk will go in to detail on how best to sweep up troublesome Google Ads Accounts. This talk will go over correct structuring, identifying pesky default settings, and using lists & labels correctly. This is generally aimed towards turning inherited accounts around, but would also be suitable for more intermediate users who need help in cleaning up their accounts and understanding best practice.
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Rob Watson - After 12 months of testing, why I’m moving all campaigns over to Smart bidding
brightonSEO's podcast
This talk will firstly give some background on why AI has improved so much over the last 2 years - it truly is staggering how much this technology has advanced. I will then present my case for why the audience should embrace Smart Campaigns, with evidence from clients in various verticals, using a mixture of search, shopping and display campaigns. Finally I will share my framework, a simple 3 step process to crush it with Smart Campaigns, that will give the audience clear actionable steps to follow.
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James Murray - The Great Balancing Act: Walking the tightrope between Google parity and innovation
brightonSEO's podcast
Whenever we ask clients for feedback on how to improve Bing and Microsoft Advertising, typically we get two contradictory answers: “Make it more like Google” and “Stop copying Google and start innovating”. How then do we proceed to make our product as good as it can be? We have to walk a tightrope between the two extremes and find a balance that matches Google functionality and performance whilst at the same time delivering new search experiences that will inspire and delight. Discover the latest advancements in Microsoft Advertising and a sneak peak at the roadmap for innovations of...
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Richard Falconer - Stacking the Adwords deck
brightonSEO's podcast
Google's advertising revenue has grown exponentially over the last few years. There are numerous reasons for this but here we investigate the darker side of why people click paid search ads and discuss what it means for your campaigns.
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Nadya Birca - The use of PPC for multi-channel audience management
brightonSEO's podcast
The benefits of leveraging PPC audiences across other online and terrestrial (offline channels): I'll be discussing about customer segmentations, how to best align channels such as CRM, Display, Paid Social (giving examples of tests to run) and use lifetime & behavioral on-site triggers to record pre-sale intent and turn into into sale/post-sale journey.
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Matthew Soakell - The Future Is Here – A Paid Search Perspective On Automation
brightonSEO's podcast
Matthew’s talk will centre around automation and the future of Google Ads. Using every day, real life examples of how we use automation to enhance our lives, he will discuss the role automation can play in paid search, and how it should be embraced rather than feared; especially when it comes to time management and creativity within advertising accounts.
info_outlineThis talk was originally delivered by Kristal Ireland during a brightonSEO Conference.
The customer is changing and their relationship with brands and how they transact with us will never be the same again.
This talk will seek to uncover the trends and technologies that are driving the changing landscape of payment and transactions - looking at future horizons and emerging technologies such as new payment techniques (Google facial recognition) and the emergence of AI in customer service.
An experienced digital leader and digital transformation specialist, Kristal Ireland heads up the Ecommerce and Retail team at Virgin Trains East Coast. With over a decade of experience in all facets of digital marketing and technology development, she has worked with some of the UK’s biggest brands to define and deliver digital futures fit for the modern day consumer. A lover of the arts world, Kristal is also the Interim Chair of leading arts charity East Street Arts in Leeds.