loader from loading.io

MGW #17 - “Happy Side-Effects of Channel Partnership” with Jen Spencer

Mighty Good Work

Release Date: 07/12/2017

MGW #22 - Putting Core Values to Work show art MGW #22 - Putting Core Values to Work

Mighty Good Work

Here are some action items taken from the episode to help you put your company's core values to work: Step 1: To get your company values off the wall, and actually working in your organization from top to bottom, make sure INTEGRITY tops the list. Without integrity, your other values are just suggestions. Step 2: Define integrity. Don’t take for granted that everyone knows what it means. Many companies define integrity as, “do the right thing.” The problem with that is... people can and do argue all day about what the right thing is. A more practical definition for integrity is...

info_outline
MGW #21 - “Anxiety Free Workplace” with Bud Torcom show art MGW #21 - “Anxiety Free Workplace” with Bud Torcom

Mighty Good Work

GUEST: Bud Torcom https://mazamamedia.com/ https://www.linkedin.com/in/budtorcom/ Twitter: @BudTorcom     HIGHLIGHTS FROM OUR CONVERSATION:   Bud Torcom’s Big Hairy Audacious Goal is an anxiety free workplace.   I’ve wanted to treat people the way I want to be treated and work in the kind of workplace I’d want to be working in.   As a digital marketing company, being in the office for normal business hours isn’t necessary.   We’re on a constant, steady drip of the stress hormone, cortisol. OUr bodies did not evolve for a constant cortisol drip. Anxiety...

info_outline
MGW #20 - “Dream Big. Perform Big” with Dan Ralphs_01 show art MGW #20 - “Dream Big. Perform Big” with Dan Ralphs_01

Mighty Good Work

GUEST: Dan Ralphs www.thedreamblog.com Twitter: @dreamtolead https://www.linkedin.com/in/dan-ralphs/ HIGHLIGHTS FROM OUR CONVERSATION:   You can’t teach another person anything they don’t want to learn. They have to choose to learn it. If you can’t motivate people to choose to learn and grow, you won’t be very successful as a teacher… or as a leader.   There’s a magic lever you can use to awaken that intrinsic motivation. It’s the question, “What’s the future for you? I’m an advocate for you.” Give them ownership of their future.   We’re afraid of...

info_outline
MGW #19 - You’re Doing Conflict Wrong show art MGW #19 - You’re Doing Conflict Wrong

Mighty Good Work

There’s a lot out there about how to reduce conflict at work. A lot of the stuff out there is very good.   This episode is about transforming conflict, and using it to your advantage. If conflict seems like something to avoid… If it seems like something you can win… Then, you’re doing it wrong.   We’ve got a companion blog post you can read. For those of you who don’t have time for well thought out articles, here’s your Mighty Good Work ADEPTability Skills Checklist:   Slow Down   Your primitive brain, and the fight or flight response is powerful, but it’s...

info_outline
MGW #18 - Culture for Recruiting show art MGW #18 - Culture for Recruiting

Mighty Good Work

From THE YES WORKS, this is MIGHTY GOOD WORK. A podcast built on the stories of people and companies who are making good work happen. Whether it’s work as a place to be, work as a product or service, or work as a way to spend your life, we will be talking to those who are committed to excellence and who are succeeding in bringing Mighty Good Work into existence.

info_outline
MGW #17 - “Happy Side-Effects of Channel Partnership” with Jen Spencer show art MGW #17 - “Happy Side-Effects of Channel Partnership” with Jen Spencer

Mighty Good Work

GUEST: Jen Spencer https://www.allbound.com/ Twitter: @JenSpencer https://www.linkedin.com/in/jenspencer/ jspencer@allbound.com HIGHLIGHTS FROM OUR CONVERSATION:   Your partners are a natural extension of your sales, marketing, and customer success teams. And they should be treated as such.   These relationships and their health starts at the top.   Fear, uncertainty, and a lack of trust can erode the health of those partner relationships.   What would help your partners be successful in the partnership. Give them access to all information and control that will help them...

info_outline
MGW #16 - “Drive Learning and Growth” with Elaine Lin Hering show art MGW #16 - “Drive Learning and Growth” with Elaine Lin Hering

Mighty Good Work

GUEST: Elaine Lin Hering http://triadconsultinggroup.com/ https://www.linkedin.com/in/elainelinhering/ lin@diffcon.com   Across industries, people say that feedback conversations are their most difficult conversations -- both giving and receiving.   ONe the receiving end, it’s triggering. On the giving end, you may cause a trigger in the receiver, and you don’t know how it’s being received.   Three kinds of feedback: Positive feedback: appreciation Coaching: guidance for improved effectiveness Evaluation: Tracking against expectations   In order to learn and thrive...

info_outline
MGW #14 - “Thriving Business/ Product, Process, and People” with Eric Johnson show art MGW #14 - “Thriving Business/ Product, Process, and People” with Eric Johnson

Mighty Good Work

GUEST: Eric Johnson -- CFO of Nintex    Nintex is a leader in workflow and content automation. Making more time in workflow for what really matters.   The Eric Johnson approach: When I make a commitment, I deliver on that commitment. That builds respect and trust. Caring about people, and hold a mark of high integrity. And look for creating benefit for everyone.   If you’re great to work with, and you do great work, life goes pretty well.   We’ve never taken venture capital to fund operations.   How are we achieving excellence, growth and recognition? It’s a...

info_outline
MGW #13 - “The Employee Experience Advantage” with Jacob Morgan show art MGW #13 - “The Employee Experience Advantage” with Jacob Morgan

Mighty Good Work

GUEST: Jacob Morgan -- Founder of The Future Organization   https://thefutureorganization.com/ https://www.linkedin.com/in/jacobmorgan8/ Engagement efforts have failed. There’s a lot of investment in surveys and measurement, but the numbers -- and the practices that drive those numbers -- don’t change.   Engagement is a result of core workplace practices. It’s not affected long-term by perks. We know when perks are installed to manipulate us.   Employment day 1, everyone is engaged. Then, slowly, the organization breaks people down, and trains them to become disengaged....

info_outline
MGW #12: “Cultivating a Business Improviser’s Mindset” with Greg Towne and Aaron Schmookler show art MGW #12: “Cultivating a Business Improviser’s Mindset” with Greg Towne and Aaron Schmookler

Mighty Good Work

Today, a departure from our usual format. Instead of host, today I’m the guest on another podcast. The host of the “Go Time” podcast, Greg Towne of Greg Towne Training invited me to be his guest. I enjoyed the conversation so much that we’ve decided to share it with you.   Today, instead of the interviewer, I’m the interviewed. And I’ll be talking about what makes for effective training, why accountability is not a  burden, but a great grace, and the way having a kid has shaped my career.   Thanks to Greg and Go Time for having me on their show, and allowing us to...

info_outline
 
More Episodes

GUEST: Jen Spencer

https://www.allbound.com/

Twitter: @JenSpencer

https://www.linkedin.com/in/jenspencer/

jspencer@allbound.com



HIGHLIGHTS FROM OUR CONVERSATION:

 

Your partners are a natural extension of your sales, marketing, and customer success teams. And they should be treated as such.

 

These relationships and their health starts at the top.

 

Fear, uncertainty, and a lack of trust can erode the health of those partner relationships.

 

What would help your partners be successful in the partnership. Give them access to all information and control that will help them succeed. Expose more to your partners than you may be inclined to.

 

Alignment at the executive level is key. A culture of partnership and a win-win compensation agreement that doesn’t lead partners to compete with one another lays the groundwork for successful partnership.

 

Why bring resellers or referral partners on board?

 

  • They give you access to a community you wouldn’t have access to.
  • Fill in expertise gaps with expertise you don’t have.
  • Give you a regional access you don’t have.

 

Symbiosis adds value for the customer, and makes the customer very sticky. Customer first drives effective partnerships.

 

B2B buyers in a SAAS environment can change providers at a moment’s notice. To keep customers, you’ve got to add more and more value.

 

There are beneficial side-effects to great partnerships.

 

The differing perspectives and backgrounds of partnering organizations can drive and catalyze innovation.

 

In M&A circumstances, partner organizations can help to preserve the integrity of the original vision, and the customer service of an acquired company.

 

Strategies are strengthened by collaborating to develop and implement them across companies.

 

Understand why you are partnering. Be sure you’re on the same page with your partners. Align your purpose with theirs, or know this is not a right-fit partnership.

 

Build out partner personas the same way you’d build out customer personas. Be purposeful about partnering.

Build a business plan together.

 

Relationships are not all about the soft-stuff. Data can help predict what partner relationships will thrive.

 

Partnership is a human endeavor.

 

Choosing a partner is as important and nuanced as choosing an employee to hire.

 

A bad partnership can impact your brand. And without synergy, a partnership will fizzle out. That’s lost opportunity, and wasted investment.

 

For a long time, partnership seemed like a strategy for large organizations only. That’s not true anymore. Small and startup organizations are using partnerships to catapult them to success.

 

And lastly, while Jen Spencer is a huge animal lover, she does not trust birds.


Your host on Mighty Good Work is Aaron Schmookler.

https://www.linkedin.com/in/schmookler/


And, we’re The Yes Works -- Helping to make work good for people, and make people good for work.

 

www.TheYesWorks.com

 

Resources mentioned in today’s show:

Aaron’s appearance on Jen’s podcast: The Allbound Podcast

Allbound offers a free version of their platform to help you get started with your channel partner program.