Episode 8 - How to choose the right Facebook ads objective
Release Date: 08/15/2017
Ep 106 - Farewell To Facebook Ads With A Twang
Ads with a Twang
Inside this episode: Gratitude For You Behind The Scenes A Warning Ads With A Twang Podcast *** Please help me launch my new podcast, Ads With A Twang. Join my free - Facebook Ads With A Twang Group: Farewell to Facebook ads with a Twang #twang
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Ep 105 - How To Grow Your Facebook Group & Email List With Ads
Ads with a Twang
Inside this episode: New and Different Opt-In Page Details Thank You Page Details One Word Openings *** Please help me launch my new podcast, Ads With A Twang. https://adswithatwang.com Join my free - Facebook Ads With A Twang Group: How To Grow Your Facebook Group and Email List #twang
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Ep 104 - Should You Even Be Running Facebook Ads Now
Ads with a Twang
Inside this episode: YES, if… You have a proven offer You know your expectation You know how to measure success *** Please help me launch my new podcast, Ads With A Twang. Join my free - Facebook Ads With A Twang Group: Should you even be running Facebook ads right now? #twang
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Ep 103 - Facebook ads back to basics - The funnel
Ads with a Twang
Inside this episode:
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Ep 102 - Facebook ads back to basics - audience and offer
Ads with a Twang
Inside this episode:
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Ep 101 - Getting back to basics with Facebook ads
Ads with a Twang
Inside this episode:
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Ep 100 - How To Make 100k In A Month With Facebook Ads
Ads with a Twang
Inside this episode:
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Ep 99 - Why you should invest in Facebook ads right now
Ads with a Twang
Inside this episode:
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Ep 98 - Facebook ads fatal flaw #1 - Thinking they’re a strategy
Ads with a Twang
Inside this episode:
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Ep 97 - What numbers actually matter with your Facebook ads
Ads with a Twang
Inside this episode:
info_outlineThe first thing Facebook asks you to choose when setting up a campaign is what the objective will be. They are trying to determine how and where to show your ads to help you accomplish what you want.
There are currently 10 possible objectives…. WHEW! A few of them look exactly the same or are just outright confusing.
On this episode, I explain the only 4 you’ll probably ever use (for now) and which one means what so you can make a great decision.
The 4 that are used consistently are:
- Conversions
- Traffic
- Engagement
- Lead Generation
BUT and this is a big but - before you even think about picking one you must outline your overall strategy so that once you have to pick on you’ll know exactly which one to choose.
You might choose conversions for driving people to a lead magnet or a webinar. You might use traffic for retargeting. You could use engagement to get more Facebook Live views…. Etc.
Suffice to say there is more to it than just picking one off the top of your head. If you need help or just want to be part of a supportive group that will help you and answer your Facebook ads questions - come on over and join Funnel Strategies for Facebook - https://www.facebook.com/groups/thefunnelstrategist/
See you there!!!!