Episode 8 - How to choose the right Facebook ads objective
Release Date: 08/15/2017
Should You Run Facebook Ads to Grow Your Podcast?
Ads with a Twang
Thinking about running Facebook ads to grow your podcast? Here’s the hard truth: you can’t track listens, and the ROI’s nearly impossible to measure. But… podcast listeners are some of the warmest leads you’ll ever get. Ben breaks down when it’s worth it—and what to do instead.
info_outline
3 Easy Facebook Ads Mistakes That Are COSTING You Money
Ads with a Twang
If your Facebook ads aren’t bringing in leads or sales, it might be one of these 3 simple mistakes. In this episode, Ben breaks down what they are and how to fix each one—fast.
info_outline
Are YouTube Ads REALLY Worth the Money?
Ads with a Twang
Thinking about running YouTube Ads? Better watch this first.
info_outline
Digital Marketing Agencies Stink. What to Know Before You Hire One
Ads with a Twang
Most digital marketing agencies stink. In this episode I give you the #1 key question to ask an agency before hiring them and it’s not what you think. Subscribe for weekly ad strategy tips. Get the Lead Magnet Mastery course for just $27 at
info_outline
Your Organic Traffic Died… Will Ads Be The Answer?
Ads with a Twang
Did your organic traffic dry up? Thinking Facebook Ads will save you? This episode explains why ads rarely fix a failing business — and what to do instead. Perfect for coaches and course creators who want consistent leads and sales. Subscribe for weekly ad strategy tips. Get the Lead Magnet Mastery course for just $17 at
info_outline
90 Day Facebook Ad Challenge
Ads with a Twang
90 Day Facebook Ad Challenge. You in? 👉 Struggling to get leads? Get Lead Magnet Mastery: The $1K System... just [$27] 👉 Want better marketing help without the fluff? Get The Brutal Truth Marketing Digest ...it’s free.
info_outline
Why Facebook Ads Kinda Suck in 2025 (But They Still Work)
Ads with a Twang
Facebook Ads aren’t dead — but they have changed. In this episode, I break down why Facebook Ads feel harder in 2025, what’s still working, and how to fix common mistakes coaches and course creators over 45 are making with ads.
info_outline
WHY Your Facebook Ads Stink. Hint: It's not what you think.
Ads with a Twang
Wonder why your Facebook ads stink while others seem to do everything right? Hint: It's not the algorithm, iOS updates, or your Facebook ads strategy - I'm revealing the real reason most lead generation campaigns fail (and how to fix it now). 💡 Create a simple lead magnet in under an hour—and turn it into your first or next $1K. 👉 Get my Lead Magnet Mastery: The $1K System for only [$27]
info_outline
The 2x–3x Rule: How Smart Advertisers Actually Scale
Ads with a Twang
Struggling to get your Facebook ads to convert? The problem might not be your offer—it’s that you don’t know your real return on ad spend (ROAS) target. In this episode, I’ll show you why chasing a 10x return is unrealistic, and how smart advertisers grow with a 2x–3x ROAS that actually scales. 💡 Create a simple lead magnet in under an hour—and turn it into your first or next $1K. 👉 Get Lead Magnet Mastery: The $1K System for only $27
info_outline
The Facebook Ad Launch Formula
Ads with a Twang
Want the Facebook ad launch formula that actually works? I'll show you how to run Facebook ads like a pro instead of burning cash like everyone else - this isn't a Facebook ads tutorial, it's the exact 3-phase strategy behind multiple 6-figure launches. 💡 Create a simple lead magnet in under an hour—and turn it into your first or next $1K. 👉 Get my Lead Magnet Mastery: The $1K System for only [$27] 💡 Get better leads. How to create a simple lead magnet in under an hour—and turn it into your first or next $1K. 👉 Lead Magnet Mastery: The $1K System for only [$27]...
info_outlineThe first thing Facebook asks you to choose when setting up a campaign is what the objective will be. They are trying to determine how and where to show your ads to help you accomplish what you want.
There are currently 10 possible objectives…. WHEW! A few of them look exactly the same or are just outright confusing.
On this episode, I explain the only 4 you’ll probably ever use (for now) and which one means what so you can make a great decision.
The 4 that are used consistently are:
- Conversions
- Traffic
- Engagement
- Lead Generation
BUT and this is a big but - before you even think about picking one you must outline your overall strategy so that once you have to pick on you’ll know exactly which one to choose.
You might choose conversions for driving people to a lead magnet or a webinar. You might use traffic for retargeting. You could use engagement to get more Facebook Live views…. Etc.
Suffice to say there is more to it than just picking one off the top of your head. If you need help or just want to be part of a supportive group that will help you and answer your Facebook ads questions - come on over and join Funnel Strategies for Facebook - https://www.facebook.com/groups/thefunnelstrategist/
See you there!!!!