64. Politics to Marketing: Working with Robert Reich, Howard Dean, Timeless Business Success with Dorie Clark

Time stamped show notes:

[1:19] Grew up in a small town in North Carolina  

[1:35] He entered college early (at 14). He went to grad school.

[1:51] His first job was as a newspaper reporter. He got laid off 1 year into the job on Sept. 10th, 2001.

[2:22] He went into politics. The campaigns he worked on lost.  

[2:29] He ran a non-profit and realized that he could run a business.  

[2:43] Started his business 11 years ago. Had to re-conceptualize his business a few times.

[3:37 ] He had three proposals rejected before he could publish his first book.

[4:53] The non-profit he ran had a budget of $150k and 3 employees. He had to raise all the money. It was a very stressful job.

[8:25] Every entrepreneur asks: How do I differentiate from the competition?

[9:01] If you want to be recognized for your ideas, you have to share your ideas.

[11:10] People assume that networking has a transactional nature, but in reality, it is about making friends.

[14:49] If you burn people, they will remember and tell other people. If you want a long career in politics, it is very disadvantageous to earn a reputation as someone who doesn’t pay back favors or is always trying to maximize.

[18:28  Things that do and don’t translate from the political world to the marketing world

[23:59] Howard Dean ran for the DNC after failing to win President of the U.S.

Three key points:

1. If you want to be recognized for your ideas, you have to share your ideas.
2. People assume that networking has a transactional nature, but in reality, it is about making friends.
3. If you want a long career in politics, it is very disadvantageous to earn a reputation as someone who doesn’t pay back favors or is always trying to maximize.

Resources mentioned:

Stand Out - his book

Resource: www.dorieclark.com/entrepreneur   

Last question:

He wants to help people figure out the unwritten codes that are guiding business success so that more people will have access to it.

He was accepted to a program run by BMI, which trains the next generation of musical theater programs, to learn to write music.

How to contact him:

www.dorieclark.com