64. Politics to Marketing: Working with Robert Reich, Howard Dean, Timeless Business Success with Dorie Clark
Release Date: 01/05/2018
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info_outlineTime stamped show notes:
[1:19] Grew up in a small town in North Carolina
[1:35] He entered college early (at 14). He went to grad school.
[1:51] His first job was as a newspaper reporter. He got laid off 1 year into the job on Sept. 10th, 2001.
[2:22] He went into politics. The campaigns he worked on lost.
[2:29] He ran a non-profit and realized that he could run a business.
[2:43] Started his business 11 years ago. Had to re-conceptualize his business a few times.
[3:37 ] He had three proposals rejected before he could publish his first book.
[4:53] The non-profit he ran had a budget of $150k and 3 employees. He had to raise all the money. It was a very stressful job.
[8:25] Every entrepreneur asks: How do I differentiate from the competition?
[9:01] If you want to be recognized for your ideas, you have to share your ideas.
[11:10] People assume that networking has a transactional nature, but in reality, it is about making friends.
[14:49] If you burn people, they will remember and tell other people. If you want a long career in politics, it is very disadvantageous to earn a reputation as someone who doesn’t pay back favors or is always trying to maximize.
[18:28 Things that do and don’t translate from the political world to the marketing world
[23:59] Howard Dean ran for the DNC after failing to win President of the U.S.
Three key points:
- If you want to be recognized for your ideas, you have to share your ideas.
- People assume that networking has a transactional nature, but in reality, it is about making friends.
- If you want a long career in politics, it is very disadvantageous to earn a reputation as someone who doesn’t pay back favors or is always trying to maximize.
Resources mentioned:
Stand Out - his book
Resource: www.dorieclark.com/entrepreneur
Last question:
He wants to help people figure out the unwritten codes that are guiding business success so that more people will have access to it.
He was accepted to a program run by BMI, which trains the next generation of musical theater programs, to learn to write music.
How to contact him: