#9 Nick Cicero, CEO of Delmondo, on Social Media Video Analytics, Snapchats Metrics & How to Create Effective Vertical Videos
Release Date: 12/27/2017
Nick Cicero, is the CEO of Delmondo, a video analytics and audience insights software platform helping publishers, creators, and brands produce, measure, and monetize their social videos. Nick has also worked on a number of projects with some of the world's largest brands including Sports Illustrated, Viacom, AT&T, Univision, Conde Nast, Oprah, and the list goes on!
On this episode, we discuss how Nick came up with the first Snapchat metrics tool that later became Delmondo, what Snapchat is doing wrong in the influencer space, what makes compelling video content (particularly vertical video), what brands are currently looking for from video and more!