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The goal on the Internet is to establish trust.  How does a healthcare website succeed in developing trust?  Every successful business or brand, must provide value to their customers. Think of the brands you trust;  Costco, Amazon, Sears, etc.  We trust these brands because they consistently provide value to us.  So, too, you must provide value (articles on healthcare) on your website.  This is the first step to developing trust with your followers and getting them to make an appointment. Fortunately for healthcare, providing value is a snap. 

Russ and Randy

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ITunes Cover Art for RussandRandy.comRuss…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

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