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S4-17: Nir Eyal: From Hooked to Indistractable

Habits 2 Goals: The Habit Factor® Podcast with Martin Grunburg

Release Date: 04/11/2018

Why Set Goals? show art Why Set Goals?

Habits 2 Goals: The Habit Factor® Podcast with Martin Grunburg

"People are not lazy. They simply have impotent goals—that is, goals that do not inspire them."

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Hightest Value Habits show art Hightest Value Habits

Habits 2 Goals: The Habit Factor® Podcast with Martin Grunburg

"The highest value habits are the ones that yield the greatest results relative to your most important goals and ideals."

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Consequences show art Consequences

Habits 2 Goals: The Habit Factor® Podcast with Martin Grunburg

"Time and consequences go hand in hand."

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Guarantees! show art Guarantees!

Habits 2 Goals: The Habit Factor® Podcast with Martin Grunburg

"If you want a guarantee, buy a toaster." ~Clint Eastwood

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Constructs show art Constructs

Habits 2 Goals: The Habit Factor® Podcast with Martin Grunburg

Why do we construct so many obstacles in our lives?

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Stop Digging! show art Stop Digging!

Habits 2 Goals: The Habit Factor® Podcast with Martin Grunburg

"The first law of holes: If you find yourself in a hole, stop digging."

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Immersion show art Immersion

Habits 2 Goals: The Habit Factor® Podcast with Martin Grunburg

"By immersing yourself into a new, different, and challenging environments, the last thing you'll be able to do is feel depressed or sorry for yourself."

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Small Wins! show art Small Wins!

Habits 2 Goals: The Habit Factor® Podcast with Martin Grunburg

"Unhappiness is tied to a feeling of not being in control. By establishing small wins each day you not only feel happier, you move you closer to your goals!"

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Intentionality! show art Intentionality!

Habits 2 Goals: The Habit Factor® Podcast with Martin Grunburg

"Intentionality is your superpower, and the best news is, you're already great at using it!"

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The DAYS! show art The DAYS!

Habits 2 Goals: The Habit Factor® Podcast with Martin Grunburg

"Like painted kites, those days and nights they went flyin' by." ~Frank Sinatra (Summer Wind)

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"These are two industries (gaming & advertising), let's face it, that are dependent upon changing your behavior; they have to specialize in mind-control..."
~Nir Eyal

Nir Eyal seems to be wired for creativity and, as he describes it, lives at the intersection of psychology and technology.

Nir has a storied and successful background in technology startups (as a founding entrepreneur) and has emerged from both the gaming and advertising space with a keen interest in the various ideas (and ingredients) that help to make products/apps successful— to make them stick and become habit forming.

As Nir put it, "Let's face it, these are two industries (advertising and gaming) that are dependent upon changing our behaviors."

By having a "front-row seat" within each of these industries, Nir continued to search and understand just what components helped to formulate habit-forming products and services. So, when he couldn't find that answer/book, he decided it was time to write it. Hence, his bestseller, Hooked, was born. (Its subtitle: "How to Build Habit-Forming Products.)

In typical "Habits 2 Goals" style, the interview covers everything from dealing with difficult days to defining success. We explore what habits are essential to the guest's success, advice the guest would give his/her 20-something self, favorite books, quotes and more.

The interview even covers many of the great ideas and inspirations behind Nir's latest effort, titled "Indistractable."

Enjoy the show!

Nir's fantastic book: Hooked: How to Build Habit-Forming Products

NOW LIVE (April 10-12th in San Francisco)
HabitSummit.com

Nir's Website: https://www.nirandfar.com

A couple of Nir's Favorite Books:

The Power of Habit

Addiction by Design

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The Habit Factor® Book (Amazon Kindle)

The Pressure Paradox® Book (Amazon Kindle)

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The Habit Factor's Facebook (Private) Accountability Group