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The Social Media Vortex with Gene Volpe

The UnGrind

Release Date: 06/14/2018

Quit Being Your Anxious Ass show art Quit Being Your Anxious Ass

The UnGrind

Joey confesses business is slow - but unlike similar times in the past, he's not going to let that be a reason for high anxiety. As per his new life philosophy, he is simply going to allow it to happen. The conversation moves onto anxiety in general, and how we need to learn to relax - not being busy does not have to mean feeling anxious. After distracting themselves with a tangent about military cadences, Jason and Joey conclude their chat by emphasising the importance of being present in a conversation. As per Jason Harmon's new t-shirt design: "Whoever you are, be there".

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What's Stopping You? show art What's Stopping You?

The UnGrind

"Our past and future selves rob our present selves of happiness when we allow ourselves to be derailed by negative thoughts" - Ken Honda Today’s theme is being present in the moment. Joey and Jason discuss at length the problems caused by concerning yourself with regrets of the past, or anxieties about the future, instead of tackling the here and now. Both our hosts discuss their own struggles with their internal monologue: Joey confesses that he’s found himself slipping into former bad habits of being anxious about finances, while Jason opens up about his struggles over the past year...

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Are We Rotten to the Core? show art Are We Rotten to the Core?

The UnGrind

Is the human race rotten to the core? Are we capable of committing a selfless act? How can we be judgmental of others when we all make mistakes? Jason and Joey get deep and philosophical in today’s Ungrind, questioning man’s capacity for good via stops at an episode of Friends, a transaction at Buffalo Wild Wings, and the evil thoughts of Mother Teresa.

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Be Kind, Be Loving show art Be Kind, Be Loving

The UnGrind

Joey and Jason return for a brand new series: The Ungrind. They discuss how we should all strive to remove ‘the mask’ that conceals our vulnerabilities - that is, once Jason has removed the mask he is literally wearing for the show’s introduction. Having discussed the mask as a metaphor for the exhausting nature of putting on a front, the pair debate the importance of dress and appearance, and how they link to notions of professionalism. While Jason argues for sticking by societal norms, Joey pushes his argument that having to wear a suit and tie is a ‘brule’ (bullshit rule) that...

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The UnGrind with David Riley show art The UnGrind with David Riley

The UnGrind

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The UnGrind

Join us today to discuss the purpose of UnGrinding versus Grinding through life! Simple, fun, and empowering! 

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The UnGrind

How can caring less lead to creating better content? What does abundance and joy have to do with a man burning alive? Joey and Jason talk this week about taking your mask off and shedding the unnecessary negative feedback that stops you enjoying life to it’s fullest, or…not giving a *$%]   Priorities are always a subject of contention on this show, and a source of constant improvement for most people. It is a constant battle to balance your day to day desires for comfort and convenience with longer term goals like family and career. Going one level further means deciphering which one...

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The UnGrind

This week’s guest on the grind is Charlie Lawson, Charlie is a long-time fan of the show and real estate business owner for over 12 years. He joins us on the show to discuss leadership in general and techniques to help you be a better leader. After introducing Charlie, the guys jump right into a discussion on the challenges that talent development can pose.   “Lead me, follow me or get the hell out of the way”   Joey Jason and Charlie all have differing reactions to the question, are you a good leader? Joey internalises the question and both Jason and Charlie respond by looking...

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Let’s Be Clear with Ed Eppley show art Let’s Be Clear with Ed Eppley

The UnGrind

This week’s guest on The Grind is Ed Eppley. Ed is a global expert in professional management, sales strategy, and performance management. Acting as principal consultant for the Table Group, a Patrick Lencioni Company, and operator of The Eppley Group, his clients include a “Who’s Who” of business category leaders such as BMW, Bloomberg, Battelle, DSW and Goodyear. As a facilitator of the Course for Presidents at Aileron in Tipp City, Ohio, Ed helps private business owners apply professional management disciplines to identify and correct workplace problems.   “A great talent...

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Namaste Mother F@$ker! show art Namaste Mother F@$ker!

The UnGrind

“Surrendering to life is easy when everything is going great”.   This week on the Grind Joey and Jason continue the discussion about surrendering to life and the different approaches to achieving that end. But first Joey explains the meaning of ‘Namaste’ a phrase often banded around with no awareness of its deeper connotations. And one that Joey and Jason started using at Soul Degree, so Joey explains the context of its regular use.   “Get your likes and dislikes out of your own way”.   Jason and Joey begin their conversation by talking about individual tolerances,...

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The Grind is back with episode 60 and guest Gene Volpe, founder of GDI Media, speaker and national marketing expert. Joey, Jason and Gene spend this episode outlining the benefits, pitfalls and how to properly engage with social media.

 

“Consistency compounds, and so does inconsistency”

 

After the guys discuss their sleep habits and learn that Gene works up to 2am most nights, Joey asks him to elaborate on how business owners can prevent being overwhelmed by social media. Gene elaborates on the importance of momentum, how you don’t have to post all the time, but it does help.

 

Jason then goes through some of the pitfalls of restricting yourself to short-term engagement on social media. This leads into a discussion on the importance of general social media literacy across industries, and how you should avoid being left behind. Also on the table is the dangers of licensing and why you should properly source your social resources.

 

Gene drops some sage data points on Jason and Joey about brand and logo recognition, and the necessity of repeat exposure to certain marketing points.

 

The next topic the group explores is the idea of quality vs quantity within social media. The importance of distinguishing yourself and setting yourself apart from the crowd via consistency, without creating a negative online persona. Gene postulates that the best way to quantify whether or not you are doing it right, is with monitoring of real world interactions, not analytics.

 

“The higher the monkey climbs up a tree, the more his ass is exposed”.

 

The previous topic leads into the group discussing the fact that sometimes, being ‘annoyingly’ exposed on social media. When people get fed if you saturate a social space with content. And how that bi-product of consistent content creation is less of a downside than you think and can actually become a positive. Basically haters are just another part of embracing the suck.

 

In the next exchange Gene covers why the social media space is not a place to be bashful. People tend to not post certain things out of a fear of being perceived as boasting. Whereas in reality posting those things can often have the effect of inspiring more people to do the same. On the other side of the same coin, Gene offers a reason why you should show vulnerability on your social media spaces. The idea being that social media has highlighted the fact that everyone is flawed. So when you see a perfect representation of someone on social media, you’re seeing a liar.

 

Finishing up on how using social media correctly can help you skip traditionally essential steps in networking/marketing, The boys have to cut it abruptly as Jason has to go on possibly the most dangerous grind…..the school run!.

 

If you have enjoyed (or not enjoyed) this episode, Jason and Joey would be grateful if you would consider leaving a review on itunes.

 

Remember the Name by Fort Minor (Warner Bros.  Records and Machine Shop Recordings) acapella and musical tracks are licensed for use under the Creative Commons Attribution-Non-Commercial 2.5 license and have been remixed for use in this show.  All rights that are not expressly granted under this license are reserved by Fort Minor and/or Warner Bros.  Records and/or Machine Shop Recordings. 

 

Find Gene at

http://www.genevolpe.com/

https://twitter.com/genevolpe

https://www.facebook.com/genevolpemedia

https://www.youtube.com/user/TheGenevolpe

 

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Check  out  all  the  previous  episodes  of  The  Grind  on  iTunes  or  at 

www.thegrind1.libsyn.com