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LTBP #115 - Luka Hocevar: The Sales Process & Dealing with Objections

LTB Podcast

Release Date: 06/29/2018

Rachel Anne Hobbs: Helping Your Clients Improve Their Body Image show art Rachel Anne Hobbs: Helping Your Clients Improve Their Body Image

LTB Podcast

In today's episode, Stuart welcomes Rachel Anne Hobbs. They have an in-depth conversation about all things to do with body image. How to go about helping your clients improve their relationship with their bodies, what to say when a client tells you they "feel fat", how to navigate the waters of marketing weight loss, using scale weight as a progress measurement, body images resources and much more (specific timestamps are below). Rachel qualified as a personal trainer in 2009 after the birth of her son. She then went to Surrey university to complete a degree in Clinical Dietetics and...

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Dr. Mike Israetel: Hypertrophy Principles in a Personal Training Setting show art Dr. Mike Israetel: Hypertrophy Principles in a Personal Training Setting

LTB Podcast

In today's episode, Stuart welcomes Dr. Mike Israetel. They start by discussing how Mike has gone about gaining knowledge and better himself before getting into the main principles you should be thinking about if you're a personal trainer who has clients who want to gain muscle (timestamps are below if you want to skip ahead or to specific sections!).    Cofounder of Renaissance Periodization, Dr. Mike Israetel​ holds a PhD in Sport Physiology from East Tennessee State University. Formerly a professor of Exercise and Sport Science in the School of Public Health at...

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Michael Keeler & Mark Fisher: Closing Down One Gym, Marketing & Business Partnerships show art Michael Keeler & Mark Fisher: Closing Down One Gym, Marketing & Business Partnerships

LTB Podcast

In today's episode, Stuart welcomes Mark Fisher and Michael Keeler for the first time together. They discuss the closure of one of their gym locations, how they came to make that decision and how they've dealt with it, building awareness in your marketing, sending direct messages to followers on social media and then finish off discussing what you should look for in a business partner. Mark and Michael run Mark Fisher Fitness, a gym in New York City and Business for Unicorns, a business that helps people become great leaders through mentorship and in-person and online courses.  ...

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Sarah Duffield: Nutrition Coaching, Reflective Practice & Weight Loss Plateaus show art Sarah Duffield: Nutrition Coaching, Reflective Practice & Weight Loss Plateaus

LTB Podcast

In today's episode, Stuart welcomes Sarah Duffield from Mac Nutrition for a second time (Dec 2017, #77). They discuss how to coach nutrition clients effectively, lessons she wishes she could tell her younger self about coaching, using reflective practice, whether PTs should separate nutrition and training, how to help clients overcome weight loss plateaus and more.   Sarah is Mac-Nutrition’s Head of Nutrition and lead tutor for Mac-Nutrition Uni. She has a BSc in Sport and Exercise Science from Loughborough University and an MSc in Sport and Exercise Nutrition from Leeds...

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Dr. John Berardi: Finding Your Career Direction, Not Enoughness & Social Media Use show art Dr. John Berardi: Finding Your Career Direction, Not Enoughness & Social Media Use

LTB Podcast

In today's episode, Stuart interviews Dr. John Berardi. They discuss career direction and making sense of where you want to go, as well as touching on not feeling like you're doing enough and how to use social media as a personal trainer (check below if you'd like to see specific timestamps!). John is a Canadian-American entrepreneur best known as the co-founder of Precision Nutrition, the world’s largest nutrition coaching, education, and software company. He's also the founder of Change Maker Academy, devoted to helping would-be changemakers turn their passion for health and fitness...

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Steve Hall: Effective Online Coaching & Working With The Physique Client show art Steve Hall: Effective Online Coaching & Working With The Physique Client

LTB Podcast

In today's episode, Stuart talks to Steve Hall about how to coach clients online, charging for consultations, technique and hypertrophy, managing hunger, mini cuts, business lessons, developing rapport with online clients and much more. Steve is the founder of Revive Stronger. The name was inspired by a life changing head injury Steve suffered whilst at University. After which Steve fell in love with bodybuilding as it allowed him to build up not only his physique but also confidence. Effectively he ‘Revived Stronger’ and in doing so developed a huge passion to help...

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Phil Learney: Online Training, Converting Inductions & Pricing show art Phil Learney: Online Training, Converting Inductions & Pricing

LTB Podcast

Phil Learney has been a personal trainer in the fitness industry since the early 90s and has worked in gyms all over England ranging from small private ones to big commercial ones. At his time of retiring as a trainer, he was the second-highest charging PT in the UK.  Now he educates and helps PTs grow their businesses through his company the Advanced Coaching Academy (ACA). In this episode, we discuss online coaching, how to convert inductions into clients, whether you should do single sessions, increasing your prices and more. We had a couple of audio issues which unfortunately took...

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Personal Trainer Daily: Clients Ghosting After Asking For Your Prices show art Personal Trainer Daily: Clients Ghosting After Asking For Your Prices

LTB Podcast

We have just launched a new podcast at LTB that is going to be run by Chris Burgess called Personal Trainer Daily. It's going to be a daily podcast that is short in length where Chris will take a common question related to being a PT and answer one per episode. In this sample episode, Chris talks you through how to handle clients who disappear after asking for your prices.     Find Out More About LTB:

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Feeling Guilty About Taking Time Off show art Feeling Guilty About Taking Time Off

LTB Podcast

In this short solo episode, Stuart discusses why it's so common for personal trainers to feel guilty about taking time off. During the first section, he talks through why you may feel guilty and in the second, he suggests some strategies that will help you remove the guilt you feel and enjoy the time off you have.     Find Out More About LTB:

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Tony Cottenden: Lockdown Lessons, Sustaining 40+ Weekly PT Sessions, Avatars & Being Yourself show art Tony Cottenden: Lockdown Lessons, Sustaining 40+ Weekly PT Sessions, Avatars & Being Yourself

LTB Podcast

Tony Cottenden is a returning guest who runs a gym called The Shed, which functions out of his back garden. It was started as a small summer house in May 2014 and he's run a full client base from it since March 2016. In this episode, we talk about a load of topics including lessons that have come lockdown, what he keeps telling people who are thinking about starting their own shed, why lockdown has made him love in-person even more, how he manages 40+ PT sessions a week, why just be yourself is useful advice for personal trainers and much more.          ...

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In this episode, Stuart welcomes on Luka Hocevar to discuss the sales process and dealing with objections when selling to potential clients.