LTBP#116 - Alwyn Cosgrove: Getting More Clients, Email & FB Marketing and Avoiding Burnout
Release Date: 07/03/2018
In today's shorter episode, Stuart discusses LTB's new 30-day social media challenge before getting into 8 ways you can get more of your social media pages. Find Out More About LTB:info_outline Greg Potter: How to Help Your Clients Improve Their Sleep
In today's episode, Stuart welcomes Greg Potter. Greg is co-founder and Chief Science Officer of Resilient Nutrition, a UK-based company that makes products designed to help athletes perform better that are simple and delicious. In addition to this role, Greg helps a range of individuals improve their health and performance, from elite athletes to CEOs to people who have mood disorders. Since he did his PhD on the topics of sleep, circadian rhythms, nutrition, and metabolism, Greg spends much of his time helping individuals sleep and eat better. Stuart and Greg discuss all things...info_outline Tom Hamilton: Session Management, Programming Lessons & Testing Gen Pop Clients
In today's episode, Stuart welcomes back Tom Hamilton, a trainer who works out W10 performance in London and the IFBA, a coaching company that helps gym owners. They jump off their last interview, which was released back in October 2019, and discuss programming lessons, a bunch of things around better session management for 1-1 & semi-private and how W10 tests their clients. Timestamps: [09.27] - Why some clients stick around when you're a new coach who is learning and trialling things out. [11.31] - How he's improved his self-awareness. [19.26] - Does he do...info_outline Jordan Syatt: How to Create Better Content For Social Media
In today's episode, Stuart talks to Jordan Syatt. They start by talking about a story involving Jordan getting caught smoking weed by his Mum before moving into a discussion about lying and vulnerability which transitions into all things related to content creation. What platform to concentrate your time, how to get more engagement, how to stop feeling so drawn to the likes your posts receive and what single step to take to make your next post better and more. Jordan began Syatt Fitness, his online fitness coaching business, from his dorm at the University of Delaware in 2011 and...info_outline Adam Boyd-Brown: The Main Differences Between Online and In-Person Coaching
In today's episode, Stuart welcomes Adam Boyd-Brown. They discuss a range of subjects including some of the big differences between online and in-person coaching, how Adam builds rapport with new clients, changing beliefs in clients and lessons learned in programme design throughout his career. Adam's qualified as a PT in 2008. He then explored multiple different avenues before finally pursuing his passion for coaching in 2016. He began as a self-employed PT working out of a small members gym in Chichester. Since then he's worked with many individuals both face to face and online...info_outline Rachel Anne Hobbs: Helping Your Clients Improve Their Body Image
In today's episode, Stuart welcomes Rachel Anne Hobbs. They have an in-depth conversation about all things to do with body image. How to go about helping your clients improve their relationship with their bodies, what to say when a client tells you they "feel fat", how to navigate the waters of marketing weight loss, using scale weight as a progress measurement, body images resources and much more (specific timestamps are below). Rachel qualified as a personal trainer in 2009 after the birth of her son. She then went to Surrey university to complete a degree in Clinical Dietetics and...info_outline Dr. Mike Israetel: Hypertrophy Principles in a Personal Training Setting
In today's episode, Stuart welcomes Dr. Mike Israetel. They start by discussing how Mike has gone about gaining knowledge and better himself before getting into the main principles you should be thinking about if you're a personal trainer who has clients who want to gain muscle (timestamps are below if you want to skip ahead or to specific sections!). Cofounder of Renaissance Periodization, Dr. Mike Israetel holds a PhD in Sport Physiology from East Tennessee State University. Formerly a professor of Exercise and Sport Science in the School of Public Health at...info_outline Michael Keeler & Mark Fisher: Closing Down One Gym, Marketing & Business Partnerships
In today's episode, Stuart welcomes Mark Fisher and Michael Keeler for the first time together. They discuss the closure of one of their gym locations, how they came to make that decision and how they've dealt with it, building awareness in your marketing, sending direct messages to followers on social media and then finish off discussing what you should look for in a business partner. Mark and Michael run Mark Fisher Fitness, a gym in New York City and Business for Unicorns, a business that helps people become great leaders through mentorship and in-person and online courses. ...info_outline Sarah Duffield: Nutrition Coaching, Reflective Practice & Weight Loss Plateaus
In today's episode, Stuart welcomes Sarah Duffield from Mac Nutrition for a second time (Dec 2017, #77). They discuss how to coach nutrition clients effectively, lessons she wishes she could tell her younger self about coaching, using reflective practice, whether PTs should separate nutrition and training, how to help clients overcome weight loss plateaus and more. Sarah is Mac-Nutrition’s Head of Nutrition and lead tutor for Mac-Nutrition Uni. She has a BSc in Sport and Exercise Science from Loughborough University and an MSc in Sport and Exercise Nutrition from Leeds...info_outline Dr. John Berardi: Finding Your Career Direction, Not Enoughness & Social Media Use
In today's episode, Stuart interviews Dr. John Berardi. They discuss career direction and making sense of where you want to go, as well as touching on not feeling like you're doing enough and how to use social media as a personal trainer (check below if you'd like to see specific timestamps!). John is a Canadian-American entrepreneur best known as the co-founder of Precision Nutrition, the world’s largest nutrition coaching, education, and software company. He's also the founder of Change Maker Academy, devoted to helping would-be changemakers turn their passion for health and fitness...info_outline
In this episode, Stuart welcomes on Alwyn Cosgrove.
- Advice to a PT who is struggling to get enough clients.
- How to ask for referrals.
- How Results uses FB ads.
- How Results use email marketing.
- How to feel confident in your knowledge as a personal trainer.
- Switching off/ burnout.