LTBP#116 - Alwyn Cosgrove: Getting More Clients, Email & FB Marketing and Avoiding Burnout
Release Date: 07/03/2018
In today's episode, Stuart welcomes Yusef Smith & Jonny Watson. Jonny and Yusef have two main businesses - Propane Fitness, where they help people get lean, and Propane Business, where they help trainers move online and create functioning business systems. They have a wide-ranging discussion about lessons they've learned about business, marketing, branding and productivity. Timestamps: [01.20] - A discussion about favourite cereals. [07.15] - What their approach to getting better/ learning has been. [15.37] - How to work out what works and what doesn't...info_outline Dr. Col Robertson & Mel Spooner: Long COVID & Fitness Industry Predictions
In today's episode, Stuart welcomes Dr Col Robertson & Mel Spooner. Together, they run a company called CAWS. CAWS is a company that is helping trainers and coaches navigate the tricky waters of working with clients who have had COVID-19. As well as that, CAWS has a ton of great content for trainers on their website, Youtube and Instagram. They discuss some fitness industry predictions for after lockdown and long covid. They talk about long covid is, what trainers need to know to about training a client who has had covid and why trainers are absolutely essential for helping society...info_outline Mark Council: Staying Optimistic, Mentorship & Delivering an 11-Star Service
In today's episode, Stuart welcomes Mark Council. Mark owns a gym called Platform Performance, which he opened with a business partner in 2017. We discuss a wide range of topics including how he's staying optimistic amidst the chaos of lockdowns and uncertainty of COVID, why he prioritises professional development & mentorship, and how he ensures he gets the most out of what he invests in, how his gym delivers an 11-star service to their members and much more! Timestamps: [01.25] - How his lockdown is going? [06.32] - Why other people's success does leave...info_outline Claire Winter: Prejudice, Inclusivity & Feeling Like You Don't Belong in The Fitness Industry
In today's episode, Stuart welcomes Claire Winter. In the episode, they have a conversation around creating a more inclusive fitness industry. They touch on what Claire learned interviewing fitness professionals for a piece she created on prejudice in the soon to be released LTB magazine issue 11, why it's so common to feel like you don't belong in the fitness industry as a PT, why every client deserves the blank slate treatment and steps everyone can take to create a more inclusive industry. Timestamps: [03.30] - Some of the things Claire learned in process of...info_outline Olly Jones: Getting Started in PT, Work-Life Balance & Client Retention
In today's episode, Stuart welcomes Olly Jones. Olly is a trainer who has been working with clients since July 2004. Currently, he is the personal training co-ordinator for a gym called The Marlow Club where he mentors trainers and trains his clients. They discuss what it would be like starting as a PT today, why it's ok to change who you want to work with throughout your career, how to improve your client retention rates and defining the term client results. Timestamps: [01.50] - How he got started in the fitness industry. [09.35] - Starting online as a new personal...info_outline Andy Morgan: Client Acquisition, Imposter Syndrome & Writing Blogs
In today's episode, Stuart welcomes Andy Morgan. Andy is an online coach and author who lives in Japan and runs RippedBody.com and Athletebody.jp. He's been an online coach for over 9 years. Stuart and Andy discuss how he got his first few clients and how he gets them today, why it's worth creating blogs, how to create your first one and imposter syndrome. Timestamps: [02.34] - How Andy found starting as an online coach without doing any in-person coaching beforehand? [07.01] - Did he have any mentors or coaches who helped him when he first started? [10.52] - How he...info_outline Cody Hill: Running Better Large Group Training Sessions
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In today's episode, Stuart welcomes Nik Handley and Anthony Park from PT Mentor Academy. Together they've got nearly 40 years of experience in personal training in a variety of roles and lots to teach. They discuss a range of topics from the world of personal training including what you should be focussing on right now, what they were they both like as new trainers and what it's like looking back, what their message would be to a struggling trainer, turning knowledge into action and a bunch of other lessons. Timestamps: [03.26] - Ant's experience as a new personal trainer....info_outline (repost) Leigh Peele: Her Thoughts on Developing Self-Esteem And Client Education
In today's episode, we have a reposted podcast from back in 2017 with Leigh Peele. Leigh is an incredible online coach and author of some excellent books on fat loss including 'Starve Mode' and 'The Fat Loss Troubleshoot'. Stuart and Leigh discuss self-esteem, what helps you last as a fitness professional, teaching your clients how to think critically and reducing the impact of failure. Find Out More About Leigh: Find Out More About LTB:info_outline (repost) Eric Helms: Advice to His Younger Personal Trainer Self
In this episode, we have a reposted episode from back in 2018 where Stuart chats to Eric Helms from 3D Muscle Journey. The conversation is centred around Eric's experiences of being a personal trainer back in 2005-2012, what this has taught him and how it's shaped how he coaches and teaches now. Other topics covered include time management, use of social media, improving introspection, book recommendations and more. Happy New Year everyone and thank you so much for listening to the LTB Podcast! P.S. No timestamps for this one but the interview with Eric starts at 02.10 ...info_outline
In this episode, Stuart welcomes on Alwyn Cosgrove.
- Advice to a PT who is struggling to get enough clients.
- How to ask for referrals.
- How Results uses FB ads.
- How Results use email marketing.
- How to feel confident in your knowledge as a personal trainer.
- Switching off/ burnout.