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#38 Demystifying Paid Social Advertising with Akvile DeFazio

Beyond Influential

Release Date: 07/18/2018

This week my guest is Akvile DeFazio, President of AKvertise, Inc., and an expert in the realm of paid social advertising. Whether it's Facebook and Instagram ads to Linkedin, Twitter and Pinterest, she has seen what is working in all types of campaigns from brand awareness to conversions.
Being skilled at social advertising or having someone who is skilled working with you can genuinely change the fate of your company. 
When I was on Team Garyvee, I had experience running ads for gary, but the space is really incredibly nuanced and I think it's important to talk to people who really love to live, eat, and breathe this space. Akvile is one of those people.  

Just like with my work in the personal branding space, much of paid social advertising has to do with the actual individual business goals and then executing on a strategy with specific targeting, copy, and content. I tried to cover as many bases as possible to get information that applies to B2b, B2C, physical and digital products. 
On this episode we talk:
  • Facebook & Instagram advertising – what you need to know to get started!
  • LinkedIn Ads – who are they best for?
  • Pinterest Ads – why you should be thinking about these
  • Best practices, budgets & your paid social questions answered!


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*FREEBIE: For those who don’t know, I’ve been hot on building brand on LinkedIn for pretty much every industry. If you haven’t been on LinkedIn in a while or if you just haven’t updated your profile, I created a free checklist to make sure you’re up to date and answering the right questions with your LinkedIn bio. You can get it at brittanykrystle.com/linkedin

If you’d like your questions answered on a future episode, the next round will be sourced from my email list & from iTunes reviews. If you haven’t already, head to brittanykrystle.com to sign up for my email list OR you can leave me a review on iTunes and include your question.