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#38 Demystifying Paid Social Advertising with Akvile DeFazio

Beyond Influential

Release Date: 07/18/2018

#136 Personal Brand Mindset: How to Overcome Content Creation Roadblocks show art #136 Personal Brand Mindset: How to Overcome Content Creation Roadblocks

Beyond Influential

Have you ever written a piece of social media content, agonizing over every word, just to delete it all and start over (possibly more than once)? Or just save it in your drafts because you don’t think it’s “good” enough?  If you just said yes, you’re not alone. Mental roadblocks during the content creation process—everything from perfectionism to imposter syndrome to fear of criticism—are a very common issue for many creators and entrepreneurs. How do you move past them? It starts by recognizing them and then digging deep to figure out what exactly is standing in your way...

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#135 Kelsey Formost on Writing Authentic Copy That Grows Your Business & Makes Sales show art #135 Kelsey Formost on Writing Authentic Copy That Grows Your Business & Makes Sales

Beyond Influential

We’ve all been there…when the words just aren’t coming to you. You’re staring at the blinking cursor in a word doc... Drawing a blank in an empty caption box...Or maybe hitting “compose message” with good intentions but no good ideas for what to put in an email to your list... Copywriting is a necessary skill no matter what you do for a living. Whether you’re building your personal brand, writing social media captions, updating your website, growing your email list, writing a sales page, you can’t avoid it. Great copy can build trust, deliver value, help you connect with...

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Heather Sager on Top Tips To Improve Your Public Speaking Skills to Grow Your Business (Re-release) show art Heather Sager on Top Tips To Improve Your Public Speaking Skills to Grow Your Business (Re-release)

Beyond Influential

Are you ready to take the (now) virtual stages with confidence?   Now that life has largely moved to the online space, being able to present and communicate your message in a compelling and engaging way to your audience is more important than ever.  This week’s Beyond Influential is one I intentionally wanted to re-release, not only for those who might have missed it the first time around, but also because it is very relevant today in a new way.  Public speaking is not about being on a physical stage anymore, and it’s not just for those who want to be professional...

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#134 How to Land New Clients & Get Hired Using Your Personal Brand show art #134 How to Land New Clients & Get Hired Using Your Personal Brand

Beyond Influential

Are you capitalizing on your personal brand to grow your business?   Today’s episode is from the #GetHired Summit, where I participated on a recent panel as a personal brand expert. This summit was presented by Mentorli, an app designed to help diverse talent get hired through mentorship with the goal of matching underrepresented talent with amazing companies.    With the rising unemployment rate due to the global pandemic, the #GetHired Summit was aimed at giving professionals the tools they need to get hired in a quickly-changing job market.     For the...

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#133 From 5-Figure Debt to 5-Figure Months: Jen Morilla on the Truth About Monetizing Your Passion & Influence show art #133 From 5-Figure Debt to 5-Figure Months: Jen Morilla on the Truth About Monetizing Your Passion & Influence

Beyond Influential

Whether intentional or not, influencers in the online space often make their lives look aspirational and effortless. Whether it’s gaining followers or making money, the lifestyle may appear “easy,” but while the job does come with some exciting highs, it also brings with it behind-the-scenes lows.  We see so many bloggers, content creators, coaches, online experts, and gurus painting the online space as your escape from the corporate world, but they fail to mention that it’s not always sunshine and roses. Just like any other line of work, being an influencer and working with...

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#132 Frannie Coggeshall on Growing Your Business 10x Faster with Facebook and Instagram Ads show art #132 Frannie Coggeshall on Growing Your Business 10x Faster with Facebook and Instagram Ads

Beyond Influential

Are you currently running ads to grow your business on Facebook and Instagram?  If you are not, or you’re on the fence, this Beyond Influential episode may change your mind. (And if you are, you’ll likely learn something new like I did!) Some popular reasons you might not be running ads include not knowing where to start, being intimidated by the Facebook ads platform, and the endless questions from whether you should be boosting your posts to how big a budget you should have to know if ads are working. Or maybe you’re thinking, “Why pay for advertising when you are getting...

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#131 The Biggest Mistakes & Lessons Learned as Entrepreneurs with Jen Morilla & Christina Galbato show art #131 The Biggest Mistakes & Lessons Learned as Entrepreneurs with Jen Morilla & Christina Galbato

Beyond Influential

Have you ever freaked out about a mistake you’ve made in your business and had to call on your business besties to get you through it? There is no “perfect” in entrepreneurship and you need to have people you trust around you who will give it to you straight (and also hype you up when you need it!). Let’s face it, it’s not a matter of will a mistake happen, but rather when will a mistake happen and how do I recover!  On this week’s episode, I want to share a raw and real conversation with the two women I reach out to when I need a business gut check, my girls Jen Morilla and...

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#130 Tianna Tye on How to Hire, Manage, and Lead Your Dream Team show art #130 Tianna Tye on How to Hire, Manage, and Lead Your Dream Team

Beyond Influential

Do you feel like it’s time to hire a team for your business but have no idea how all these other entrepreneurs online are making it look easy?   Maybe you see your favorite business owner announcing that they have brought on yet another team member to help them scale and raving about the value of “outsourcing,” while you‘re having a tough time managing your own schedule, let alone a small team of 1-3.    Here’s an industry secret... it’s hard for them to manage their teams too!    No one does it alone - hiring, team-building, and leadership skills are...

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#129 The Top Business Tips Every Entrepreneur Needs to Know show art #129 The Top Business Tips Every Entrepreneur Needs to Know

Beyond Influential

As an entrepreneur, you always need to know enough to be dangerous.  You are never done learning and evolving as a business owner. Whether you’re just starting out on your entrepreneurial journey, or you’ve been at it a while, there are going to be areas where you can improve and uplevel your skills, especially when it comes to the foundational elements. (Never underestimate the basics! The fundamentals are the key to results.) This week, I’ve rounded up the best business advice pulled from past episodes of Beyond Influential. This includes excerpts of conversations I’ve had with...

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#128 Selling on Social Media: How to Organically Attract and Convert Your Ideal Clients and Customers with Madison Tinder show art #128 Selling on Social Media: How to Organically Attract and Convert Your Ideal Clients and Customers with Madison Tinder

Beyond Influential

There’s more than one way to “sell” and you can find a way (or many ways) that works best for you. Whether or not you are interested in buying the Business Bundle that is currently back for a very limited time (ends Saturday!), checking it out is a great way to see other entrepreneurs' sales processes. By looking at their products and funnels, you can get a sense of the variety of different sales styles and promotional approaches out there.   And one of the topics that I get asked about quite often is social selling, specifically how to sell on Instagram, which is why I’m...

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More Episodes
This week my guest is Akvile DeFazio, President of AKvertise, Inc., and an expert in the realm of paid social advertising. Whether it's Facebook and Instagram ads to Linkedin, Twitter and Pinterest, she has seen what is working in all types of campaigns from brand awareness to conversions.
 
 
Being skilled at social advertising or having someone who is skilled working with you can genuinely change the fate of your company. 
 
 
When I was on Team Garyvee, I had experience running ads for gary, but the space is really incredibly nuanced and I think it's important to talk to people who really love to live, eat, and breathe this space. Akvile is one of those people.  
 

Just like with my work in the personal branding space, much of paid social advertising has to do with the actual individual business goals and then executing on a strategy with specific targeting, copy, and content. I tried to cover as many bases as possible to get information that applies to B2b, B2C, physical and digital products. 
 
 
On this episode we talk:
  • Facebook & Instagram advertising – what you need to know to get started!
  • LinkedIn Ads – who are they best for?
  • Pinterest Ads – why you should be thinking about these
  • Best practices, budgets & your paid social questions answered!

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To connect with Akvile

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To connect with Brittany

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*FREEBIE: For those who don’t know, I’ve been hot on building brand on LinkedIn for pretty much every industry. If you haven’t been on LinkedIn in a while or if you just haven’t updated your profile, I created a free checklist to make sure you’re up to date and answering the right questions with your LinkedIn bio. You can get it at brittanykrystle.com/linkedin

If you’d like your questions answered on a future episode, the next round will be sourced from my email list & from iTunes reviews. If you haven’t already, head to brittanykrystle.com to sign up for my email list OR you can leave me a review on iTunes and include your question.

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