loader from loading.io

E228: Understanding Your Customer’s LINGO With Jeffrey Shaw

Breakthrough Success

Release Date: 08/21/2018

E545: Investing To Make A Difference With Haleh Moddasser show art E545: Investing To Make A Difference With Haleh Moddasser

Breakthrough Success

Haleh Moddasser is a Senior Financial Advisor at Stearns Financial Group and the Managing Partner of their Chapel Hill office. Over the last 10 years, she has built a practice devoted primarily to women and their financial empowerment. Her latest book Women On Top discusses women, wealth, and social change.   Special Thank You To Our Sponsor -- superior service management software to help you run your business more efficiently. Start your free trial today   Here are the key links from the episode:   Marc's Links   Marc's books

info_outline
E544: How To Confidently Be Yourself With Lisa Cherney show art E544: How To Confidently Be Yourself With Lisa Cherney

Breakthrough Success

Lisa Cherney has been advising millionaire entrepreneurs for over 20 years.  She is the host of the ground-breaking confession-based GFR (Get F’n Real) podcast. In 2014, after 15 years in business, Lisa got real with herself and dismantled her successful 7-Figure business. Now she helps soulful entrepreneurs GFR so they can get out of their own way, help more people and make more money! Special Thank You To Our Sponsor -- the premier destination for product reviews   Here are the key links from the episode:   Marc's Links   Marc's books

info_outline
E543: Now Is The Best Time To Write A Book With Chandler Bolt show art E543: Now Is The Best Time To Write A Book With Chandler Bolt

Breakthrough Success

Chandler Bolt is the CEO of Self-Publishing School, SelfPublishing.com, and the author of 6 bestselling books including his most recent book titled “Published.”. Self Publishing School is an INC 5000 company the last 2 years in a row as one of the 5,000 fastest-growing private companies in the US.  Chandler is also the host of the 7 Figure Principles Podcast and the Self Publishing School Podcast. Through his books, podcasts, YouTube channels, and Self-Publishing School, he’s helped thousands of people write their first book.    Special Thank You To Our Sponsor  --...

info_outline
E542: Experiencing A Work Transformation With Jeff Gothelf show art E542: Experiencing A Work Transformation With Jeff Gothelf

Breakthrough Success

Jeff Gothelf helps organizations build better products and executives build the cultures that build better products. He is the co-author of distinguished, award winning books, and the upcoming book Forever Employable. He works as a coach, consultant and keynote speaker helping companies bridge the gaps between business agility, digital transformation, product management and human-centered design. Most recently Jeff co-founded Sense & Respond Press, a publishing house for practical business books for busy executives.   Special Thank You To Our Sponsor -- superior service management...

info_outline
E541: Reboot Your Health With Caroline Ashbourne show art E541: Reboot Your Health With Caroline Ashbourne

Breakthrough Success

Caroline Ashbourne is the CEO of Your Fitness Calling, the transformational health and fitness company changing people’s lives from the inside out. She is a qualified Primal Health Coach, Life Coach and Personal Trainer specializing in obesity and diabetes management. Special Thank You To Our Sponsor -- hire an expert to design a slide deck that impresses the entire audience   Here are the key links from the episode:  -- look for the free 'Fast-track to weight loss' session, a free 30 minute call with a qualified health and fitness coach   Marc's Links   Marc's books ...

info_outline
E540: Create Criteria For Your Income Streams And Life show art E540: Create Criteria For Your Income Streams And Life

Breakthrough Success

Setting criteria is one of the best things you can do to accelerate your income and feel happier. In this episode, we'll go deep on criteria, why they're so important, and how to set the right ones.   Brian Vannoy is launching his book Falling Towards Redemption and needs your help. Brian is publishing his first book at 60 and has a second book planned as well. He's working with a traditional publisher and will provide people who help him with the behind the scenes of launching his book with a traditional publisher.   .   Marc's Links   Marc's books

info_outline
E539: How To Build A Diversified Online Business With Gina Horkey show art E539: How To Build A Diversified Online Business With Gina Horkey

Breakthrough Success

Gina Horkey is the founder of several websites who specializes in helping everyday folks learn hard digital marketing skills to launch their own service-based businesses online, working from the comfort of their own home (or anywhere!). Her background includes making a living as a professional writer, an online business marketing consultant and a decade of experience in the financial services industry.   Special Thank You To Our Sponsor -- Free online mastermind community for entrepreneurs   Here are the key links from the episode: Gina Horkey was on Episode 7 (!!) of...

info_outline
E538: Staying In The Flow Productivity State With Eli Adelson show art E538: Staying In The Flow Productivity State With Eli Adelson

Breakthrough Success

Eli Adelson is a Co-Owner of Peace and Harmony Co. He built it up to a high six-figure business while traveling the world (24+ countries), living abroad in Europe and Asia, and finishing a degree from UMass while in Thailand. While not everything works out perfectly, he lives a life most people dream of. Now he’s passionately helping others live in “flow” — when things work out in your favor effortlessly — so they experience more synchronicity, more success, more joy, more often, in both business and life.    Special Thank You To Our Sponsor -- superior...

info_outline
E537: Living In The Empowered State Of Mind With Susan Burrell show art E537: Living In The Empowered State Of Mind With Susan Burrell

Breakthrough Success

Susan Burrell is the author of Live Your Empowered Life - A 30-Day Journey Book. And she has a thought provoking podcast called Empowering Chats with Susan Burrell that can be found on Apple Podcasts, Spotify, iHeart Radio and other popular platforms. Her guided meditations are accessible through the Insight Timer App.   Special Thank You To Our Sponsor -- 12 Sales Secrets That Made Millionaires Out Of Everyone Who Used Them   Here are the key links from the episode:   Marc's Links   Marc's books

info_outline
E536: 5 Ways To Grow Your Income show art E536: 5 Ways To Grow Your Income

Breakthrough Success

Welcome back to another Solo Saturday episode. In this one, we are talking about growing your income. This is a vital topic for anyone as money presents you with more choices. If you want to track your income on a deeper level, I recommend these resources:   Marc's Links   Marc's books

info_outline
 
More Episodes

Jeffrey Shaw is a business coach, speaker, and author. He is a visionary and strategic thinker who encourages others to follow a quest that is bigger than they can imagine with measurable action steps to make that quest a reality. His latest book Lingo teaches reader how they can discover their ideal customer’s secret language and make their businesses irresistible.

 

Quotes To Remember:

“Step number 1 is getting clarity on defining who your ideal customer is.”

“A fun part about lingo is that it is actually quite unspoken.”

“You have to understand the perspective of the people you are building a business and writing a content for.”

“One of the strongest emotional human triggers that we have is familiarity.”

“Your niche should be your lingo.”

“Look at your business as building a community instead of building a business.”

 

What You’ll Learn:

  • Finding the Right People to Speak Your Lingo
  • 5-step strategy to speak the Secret Language of Your Ideal Customer
  • How to Continue to Expand Without Losing Current Relationships
  • Building a Community Around Your Brand

 

Key Links From The Show:

Jeffrey’s Site

Episode 1: Successful Podcasting With Jeffrey Shaw

How To Leverage Pareto’s 80/20 Principle For Your Business

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible by Jeffrey Shaw

Brick by Brick by David Robertson

Why Should I Choose You (in Seven Words Or Less)? by Ian Chamandy and Ken Aber

Fascinate by Sally Hogshead

Louder Than Words by Todd Henry