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LTBP #123 - Jon Goodman: Marketing & Generating a Second Stream of Income as a Trainer

LTB Podcast

Release Date: 08/15/2018

Tony Cottenden: Lockdown Lessons, Sustaining 40+ Weekly PT Sessions, Avatars & Being Yourself show art Tony Cottenden: Lockdown Lessons, Sustaining 40+ Weekly PT Sessions, Avatars & Being Yourself

LTB Podcast

Tony Cottenden is a returning guest who runs a gym called The Shed, which functions out of his back garden. It was started as a small summer house in May 2014 and he's run a full client base from it since March 2016. In this episode, we talk about a load of topics including lessons that have come lockdown, what he keeps telling people who are thinking about starting their own shed, why lockdown has made him love in-person even more, how he manages 40+ PT sessions a week, why just be yourself is useful advice for personal trainers and much more.          ...

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Alex Pearson: COVID, Obesity & The UK Governments Strategy show art Alex Pearson: COVID, Obesity & The UK Governments Strategy

LTB Podcast

Alex Pearson runs Alex Pearson Health Coaching where he specialises in helping people with obesity undertake significant weight loss journeys. We discuss the UK's tackling obesity strategy, the link between COVID and obesity, what he would do if he was in charge of public health, the effectiveness of the sugar tax, how important education is in treating obesity and much more.       Timestamps:   [02.13] - Alex's thoughts on the UK Governments proposed tackling obesity strategy? [05.40] - How important and useful is education in treating obesity? [07.25] - The '5...

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Greg Mikolap: Becoming The Go-To PT Within a Commercial Gym show art Greg Mikolap: Becoming The Go-To PT Within a Commercial Gym

LTB Podcast

Greg Mikolap was a recent guest who came on for our gym owner roundtable discussion a few months ago (8th of May 2020). He runs the gym Icon in Maidenhead, England and spent over 10 years in a commercial gym prior to that becoming the busiest trainer in that gym. And that is what we mainly explore today. We talk about his lockdown experience so far, how he priced his services in a commercial gym, developing a niche, the differences between trainers who last vs those who don't and why Greg imagined himself wearing a cape before he went into consultations with PT prospects. I know you're going...

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Chris Burgess: How to Structure Your Marketing Post Lockdown show art Chris Burgess: How to Structure Your Marketing Post Lockdown

LTB Podcast

Chris Burgess is the owner of Lift The Bar and Curious Gym (prev called the LTB Gym). He comes on to talk about how personal trainers should approach their marketing now that a lot of countries have dates for reopening as well as the countries that don't. We discuss how to use a countdown approach to your gym reopening, why creating a video that shows off what you think of being a PT is so important just now, if he's planning for a second wave and how to touch base with clients who left you during the lockdown.         Timestamps:   [02.01] - Does Chris think...

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Travis Pollen and Akil Piggott: Injury Prevention, Posture, 'Perfect' Technique and Building Relationships w/ Physiotherapists show art Travis Pollen and Akil Piggott: Injury Prevention, Posture, 'Perfect' Technique and Building Relationships w/ Physiotherapists

LTB Podcast

I asked Travis and Akil to come on to discuss the intersection between being a personal trainer and delving into the world of rehab and injury. They both run a company called 3M Athletic Performance. Akil is a practising physical therapist who used to be a personal trainer and Travis is a full-time personal trainer with a keen interest and academic background in the rehab and injury world. We discuss how trainers can build relationships with physios, how to find good physios, injury prevention for trainers, whether form and technique contribute to injury, posture, how life stress affects...

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Mark Laws: Surviving Your First Few Years as a Personal Trainer show art Mark Laws: Surviving Your First Few Years as a Personal Trainer

LTB Podcast

Mark Laws has been coaching people for over 20 years, working full time in the fitness industry for 15 years, working with elite athletes for 12 years and teaching courses to fitness professionals for 6 years. He continues to work with regular clients on a daily basis as well as delivering workshops and presentations around the world. We chat about his career as a PT and what he'd go back and tell himself about doing a better job.        Timestamps: [01.58] - Mark tells a story about how his Mum sat him down and told him he should stop being a personal trainer early in...

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Cath Baxter: How to Use Your Voice to Influence Your Clients and Prospects show art Cath Baxter: How to Use Your Voice to Influence Your Clients and Prospects

LTB Podcast

Cath Baxter is a professional voice and impact coach. We cover why your voice is such an important aspect of communication, common areas for improvement when speaking, the power of the pause, enthusiasm and whether we should try to eliminate the 'umms', 'emms' and 'likes' from our speech.   Cath is one of the UK’s leading voice coaches and a Public Speaking expert. For 14 years she was Head of Voice at Mountview, one of the top 5 drama schools in the UK, where she trained some of the UK's best actors and musical theatre performers. Her time is now spent working with a wide range of...

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Will Holmes & Laura Dubler: Lessons Learned From Reopening a Gym After Lockdown show art Will Holmes & Laura Dubler: Lessons Learned From Reopening a Gym After Lockdown

LTB Podcast

Laura Dubler and Will Holmes are a couple who run a small personal training facility called Core Training in Switzerland. Switzerland announced that gyms could be opened from early May, so they've had 6+ weeks worth of reopening experience now. I asked them to come on talk about what they've learnt during that time. We cover whether or not they've kept their online offering, how their clients have found coming back into the gym, how they've found coaching while social distancing and a bunch of unexpected things that will help you plan for your gym reopening.          ...

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Molly Galbraith: Why Success Takes Time, Deep Market Research and Coaching Women show art Molly Galbraith: Why Success Takes Time, Deep Market Research and Coaching Women

LTB Podcast

In today's episode, Stuart talks to Molly Galbraith about entrepreneurial lessons, why success takes time, the power of a shitty first draft, conducting deep market research on your clients and clients who have left and why it's still so normal for male personal trainers to shy away from topics surrounding coaching women.   Molly Galbraith is the co-founder of Girls Gone Strong, the world’s largest platform providing evidence-based, interdisciplinary health, fitness, and nutrition education for women and the health and fitness professionals who work with them—including...

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Nick Winkelman: Creating Cues, Coaching The Push-Up and Collaborating With Your Clients show art Nick Winkelman: Creating Cues, Coaching The Push-Up and Collaborating With Your Clients

LTB Podcast

In today's episode, Stuart talks to Nick Winkelman about the power of tough to hear feedback, reflective practice, creating coaching cues with your clients, coaching the push-up using a framework called the coaching communication loop and what Nick's favourite analogy/ coaching cue is. The section on the push up is a masterclass in coaching so even if you skip ahead and listen to that I promise you'll get a tonne from this episode!   Nick is the Head of Athletic Performance for the Irish Rugby Football Union (IRFU) and has just released his new book, The Language of Coaching. We at LTB...

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In this episode, Stuart welcomes on Jon Goodman. Jonathan Goodman is the creator of the largest collaborative blog for personal trainers, the Personal Trainer Development Center (thePTDC) and the founder of the world's first certification for online trainers, the Online Trainer Academy. He’s the author of 7 books including Ignite the Fire, Viralnomics, and the seminal textbook on online personal training. Jon has been featured in Men's Health, Forbes, Entrepreneur, and many more. 

Topics Covered:
-- When Jon started as a Personal Trainer.
-- How he had the confidence to go about writing a book during the early stages of his career.
-- Does he think it's harder to be a trainer nowadays back than when he started.
-- Why a huge part of marketing has to be around helping people feel like they can achieve.
-- How we can sell consistency and adherence.
-- Why he stopped training clients.
-- What his message to a trainer who is questioning what they are doing long-term.
 

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