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Lions Gotta Eat: Storytelling Marketing

The Video Jungle

Release Date: 09/12/2018

Help Our Video Marketing Content Needs Better Scripts show art Help Our Video Marketing Content Needs Better Scripts

The Video Jungle

Writing a script that translates to video requires a lot more than a list of product features. There are intangibles like pace, tone, and creativity that DIY writers don't always think about. If your script is clunky or flat out boring, your video content is off to a rough start before you record a single frame. Arty and Justin share their tips for writing better scripts that avoid information overload, present a clear objective to the video content you're producing, and spark interest for your brand.

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Who Scheduled All These Zoom Meetings? show art Who Scheduled All These Zoom Meetings?

The Video Jungle

Arty and Justin discuss what video production will look like as states begin reopening amidst COVID-19 regulations. Besides higher sanitation standards with the amount of human contact involved in filmmaking, businesses have adjusted to using video as an everyday tool. What are the new expectations for video marketing producers and directors? Is production 101 knowledge now a requirement for everybody? We weigh the benefits of these new trends including how comfortable you should get with zoom meetings.

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Teleprompters Are Not Your Friend And Other Media Training Myths show art Teleprompters Are Not Your Friend And Other Media Training Myths

The Video Jungle

Media training has always been an essential part of video marketing. Since the COVID-19 lockdown, presenting yourself on camera has become an even more necessary skill set for daily video chats while working from home. Arty and Justin are here to tell you that you're right, reading off a teleprompter is the hardest thing ever. One take wonders are rare. A studio set up can be intimidating to walk into. And surprise! We encourage our clients to invest in their internal video teams. Push play to hear why.

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What Is Commercial Funny? show art What Is Commercial Funny?

The Video Jungle

Is there such a thing as trying too hard to be funny in a 30-second commercial spot? We think so. Arty, Justin, and Director Jordan Brady describe what "funny" really means for commercial directing whether it's designed for broadcast or social media. How do directors get the best out of their comedic talent through scripted and improv takes? Is LiMu Emu funny? Plus Jordan reveals his tip for filmmaking gold you can find at your local 7-11 and just how interested our families are in our production work.

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Jordan Brady Tells You Everything About Commercial Directing show art Jordan Brady Tells You Everything About Commercial Directing

The Video Jungle

Jordan will provide days of riveting behind the scenes stories and lessons from his extensive commercial directing resume if you ask him. Or you could take his brand new online masterclass, available now. Together we break down some of Jordan's most infamous commercial campaigns and the significance of directors managing on-set relationships. Plus Jordan shares the secret reasons why he gives so much of himself to the filmmaking community with his podcast, Respect The Process.

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The A.S.S. Club show art The A.S.S. Club

The Video Jungle

The Animus Super Shorts Club was founded to expand the skill sets of the creatives at Animus Studios while practicing what we preach, finding the fascinating stories we want to tell through our passion for filmmaking. It's not just a tagline. It's what we believe in. (The acronym is also not lost on us!) Hear why Arty and Justin invest in giving their crew the opportunity to explore their filmmaking passion projects, the type of stories that are in our hearts, and the value it brings to our clients.

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Investing In Passion Projects Leads To Valuable Client Work show art Investing In Passion Projects Leads To Valuable Client Work

The Video Jungle

EJ McLeavey-Fisher is a film festival vet whose documentary work has garnered selections to AFI, Nantucket, Montclair, and Big Sky's prestigious exhibitions. His latest success, The Guy, is a brilliant docu short about Hollywood stuntman Brian Donahue. But EJ believes his passion projects are what give him a marketing edge on obtaining and delivering captivating work for others. Hear our discussion on bringing out the best in your everyday work by keeping the fire lit on your own creative courage. 

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Designing Content For Specific Digital Platforms show art Designing Content For Specific Digital Platforms

The Video Jungle

Jess Bachman, the Digital Strategy Director at Nail, an award-winning advertising agency in Southern New England, talks about their widely successful digital marketing campaign for Woodchuck Cider. While initial strategies were somewhat typical, a surprising fan response from an unorthodox platform forced a marketing pivot that became a hit with audiences. Which one was it? Press play to find out and hear how Jess combines metrics with his team of content creators to get their clients more attention.

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How To Build And Manage A Video Library show art How To Build And Manage A Video Library

The Video Jungle

Repurposing footage and interview sound bites into new content can deliver added value to clients. With a little more pre-production planning and forecasting of video content opportunities, a film crew can accomplish a lot more than just sticking to the storyboards of one video. Arty and Justin share their advice for keeping clients informed of the content gems collecting digital dust on their hard drive and better practices for cataloging the content of a film shoot in post-production.

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How To Distribute Your Indie Filmmaking Projects show art How To Distribute Your Indie Filmmaking Projects

The Video Jungle

Filmmakers Tim O’Donnell and Jon Mercer take us behind the scenes of their latest documentary, Life Without Basketball. The film chronicles barrier-breaking basketball player, Bilqis Abdul-Qaadir, who was the first Division 1 basketball player to play wearing hijab, until a controversial ruling put her professional sports career on hold. Hear Tim and Jon discuss documenting a socially conscious story and ways for indie filmmakers to distribute their work organically. www.lifewithoutbasketball.com

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More Episodes

Our guest this week is Tom Gerace, co-author and partner of the worldwide seminar Storynomics with storytelling guru Robert McKee. As the CEO of Skyword Inc. Tom believes marketers need to become storytellers to make better content and utilize the growth of video streaming platforms. Content marketing is changing and Tom shares examples of how to create dynamic experiences that break the mold of traditional marketing in favor of story driven content that builds brand affinity. www.thevideojungle.com