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13. Don't meet your audience's expectations

Leadership communications with Rob Cottingham

Release Date: 03/14/2019

...Wait, what?

By all means, meet — or beat — your audience's expectations for what they'll get out of your speech. But not for what you put into it. Here's how to be surprising... and unpredictable, but reliable.

Music: "Upbeat" by John Luc Hefferman. Used under a Creative Commons license.