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Episode 11: The Producer Development Program

IA Marketing Champions from Safeco Insurance

Release Date: 03/21/2019

Episode 14: Forward-thinking leadership, business continuity and Safeco Gold Service™ show art Episode 14: Forward-thinking leadership, business continuity and Safeco Gold Service™

IA Marketing Champions from Safeco Insurance

David Peirce, director of business development and marketing for the Safeco Gold Service center, spoke with Jack Hoedeman about how partnering with Gold Service helped his agency achieve impressive business results and inspired a business continuity plan.

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Episode 13: Using newsletters to market your agency show art Episode 13: Using newsletters to market your agency

IA Marketing Champions from Safeco Insurance

What if the secret to agency growth was as simple as sharing photos of your vacation to The Wizarding World of Harry Potter theme park — or fun stories about your fantastic coworkers?

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Episode 12: Community Involvement show art Episode 12: Community Involvement

IA Marketing Champions from Safeco Insurance

Molly Smith talks with Brandon Smith, managing partner of Glidewell Investments and Insurance Group, about getting involved in the community. We hear how GiiG’s involvement with a local Little League team fostered connectivity and fun in their community, and grew their business too.

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Episode 11: The Producer Development Program show art Episode 11: The Producer Development Program

IA Marketing Champions from Safeco Insurance

Bethany George talks with agency producer Diane Sherwood, of Chamberlain Insurance, about her journey from insurance novice to ultimate success. Diane shares how the Producer Development Program helped her overcome call reluctance, master prospect strategies and create a tracking method which helped her far exceed her goals.

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Episode 10: Investing in employees show art Episode 10: Investing in employees

IA Marketing Champions from Safeco Insurance

Chuck Blondino talks with agency principal Seth Janz, of Integrity First Insurance, about tactics to develop successful relationships with mortgage professionals, investing in employees to achieve business growth and following your passion.

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Episode 9: Hiring the right fit show art Episode 9: Hiring the right fit

IA Marketing Champions from Safeco Insurance

Taking the leap to hire a dedicated marketer for your agency is a big step, but making that decision comes with many benefits. Safeco® research shows, 56% of the fastest-growing agencies in the country have someone internally handling their marketing, 5% have an external marketer and an additional 18% have a combination of the two. Safeco’s Marketer Development Program can help ease the load of hiring a new marketer by giving them the knowledge and necessary skills to help fuel growth and increase retention in your agency.    In this month’s Customer’s for Life podcast, Fred...

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Episode 8: Surprising Results show art Episode 8: Surprising Results

IA Marketing Champions from Safeco Insurance

Chuck Blondino talks with independent agent and agency owner Kennton Hoffman, who details his agency's stunning growth as a result of tactics he learned at Safeco's marketing workshop.

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Episode 7: Marketing Workshops show art Episode 7: Marketing Workshops

IA Marketing Champions from Safeco Insurance

Chuck Blondino talks to Safeco marketing experts about the growth agencies across the country are experiencing as a result of relationship-based marketing and the details around our 2018 Safeco® marketing workshops.

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Episode 6: The Marketer Development Program show art Episode 6: The Marketer Development Program

IA Marketing Champions from Safeco Insurance

In Episode 6 of our Customers for Life podcast, Mike Donich, Molly Smith, Kathy Straub and Nick Andrews of the Marketer Development Program discuss the course and why it's so important to have a dedicated marketer in your agency.

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Episode 5: Video marketing show art Episode 5: Video marketing

IA Marketing Champions from Safeco Insurance

For Episode 5 of our Customers for Life podcast, I invited Nick and Dale Steinke, the leader of Safeco’s Bricks & Clicks™ program, to talk about why video is so important for IAs, how it can be used to increase retention and referrals, and how you can get started even if you've never done video before.

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Bethany George talks with agency producer Diane Sherwood, of Chamberlain Insurance, about her journey from insurance novice to ultimate success. Diane shares how the Producer Development Program helped her overcome call reluctance, master prospect strategies and create a tracking method which helped her far exceed her goals.