E349: How To Use A Book To Propel Your Business With Scott Lorenz
Release Date: 05/17/2019
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Scott Lorenz is a book publicist and President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. He works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, & Howard Stern to name a few.
Quotes To Remember:
"When you have no money, you have to get creative."
- How to get more publicity for your books
- How to apply for and win book awards
- The best social networks to find and reach out to the media
- How to get publicity for your book on a shoestring budget
- Success habits
Key Links From The Episode:
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