loader from loading.io

2.33 [Content] What Works Best for Email Marketing Now?

Marketing Scoop Podcast

Release Date: 05/29/2019

3.5 How to Grow Revenue to Over 800k With Educational Product Behind the Brand show art 3.5 How to Grow Revenue to Over 800k With Educational Product Behind the Brand

Marketing Scoop Podcast

Today we are spotlighting Iman Gadzhi, Founder of IAG Media & Grow Your Agency. He has guided his clients to increase revenue to close to a million dollars with little additional overhead. His company helps coaches and e-commerce businesses scale to seven and eight figures through paid traffic and sales funnels. He discusses how to build an educational component within any type of brand to increase revenue and improve customer retention.

info_outline
3.4 SAP on Growing Branded Podcast to 16k Downloads Using Influencer Marketing show art 3.4 SAP on Growing Branded Podcast to 16k Downloads Using Influencer Marketing

Marketing Scoop Podcast

Amisha Gandhi VP, Marketing & Communications. Founder of the SAP Global Influencer Program on ROI Driven Influencer Marketing: Marketing Scoop Podcast by SEMrush

info_outline
3.3 How Dell Boomi Boosts Customer Retention with Meaningful Brand Events show art 3.3 How Dell Boomi Boosts Customer Retention with Meaningful Brand Events

Marketing Scoop Podcast

Tania Mushtaq, Head of Marketing of Dell Boomi Asia Pacific and Japan, on How to Produce a Customer-Centric Event to Evangelize Your Brand: Marketing Scoop Podcast by SEMrush

info_outline
3.2 How to Double The Business in 34 Days by Listening to Your Customers show art 3.2 How to Double The Business in 34 Days by Listening to Your Customers

Marketing Scoop Podcast

Today we are spotlighting Eric Carlson of Sweat Pants Agency talking about doubling conversions in 34 days for the purveyors of role-playing murder-mystery games (Hunt a Killer) by using Facebook’s campaign budget optimization and adding steps to marketing.

info_outline
3.1 How to Increase Conversions and Efficiency from your Facebook and Instagram Ads show art 3.1 How to Increase Conversions and Efficiency from your Facebook and Instagram Ads

Marketing Scoop Podcast

Welcome to Marketing Scoop Podcast by SEMrush! Today we are spotlighting Terry Rice - Digital Marketing Expert-in-Residence at Entrepreneur. His experience includes consulting roles at both Adobe and Facebook. In addition to working with established companies, he serves as a startup mentor at organizations including Techstars and the NYU Entrepreneurial Institute. Facebook & Instagram are great to find qualified leads, but the ads' performance depends on whether or not you have a winning strategy. Terry will run you through the best practices on how to increase conversions and efficiency...

info_outline
10 [Special Edition] How Marketers Can Create Brand Communities - WeWork show art 10 [Special Edition] How Marketers Can Create Brand Communities - WeWork

Marketing Scoop Podcast

In this session by Tim Salau, The WeWork's Evangelist, shares how marketers can build loyal Brand Communities by leveraging the PIE principle: Purpose, Influence, and Experiences.

info_outline
9 [Special Edition] The Power of Influence Beyond the Social Media Hype and Driving Business - SAP show art 9 [Special Edition] The Power of Influence Beyond the Social Media Hype and Driving Business - SAP

Marketing Scoop Podcast

Amisha Gandhi, VP, Influencer Marketing & Communications at SAP discusses why you need to use influence outside of Social Media.

info_outline
8 [Special Edition] The Hidden Psychology of Social Networks by Reddit show art 8 [Special Edition] The Hidden Psychology of Social Networks by Reddit

Marketing Scoop Podcast

In this episode, Joe Federer, Former Head of Strategy at Reddit, Author and Social Marketing Strategist, uncovers why people act differently in various online environments.

info_outline
7 [Special Edition] Building a More Metrics Driven Marketing Department - Crunchbase show art 7 [Special Edition] Building a More Metrics Driven Marketing Department - Crunchbase

Marketing Scoop Podcast

Listen as Crunchbase's Head of Marketing & Growth, Shanee Ben-Zur deep dives into how to go from campaigns to experiments: building a more metrics-driven marketing department.

info_outline
6 [Special Edition] Conversational AIs Impact to Search and the SERPs by Christi Olson, Microsoft show art 6 [Special Edition] Conversational AIs Impact to Search and the SERPs by Christi Olson, Microsoft

Marketing Scoop Podcast

Join Christi Olson, as she walks through the results from Microsoft's 2019 Consumer Adoption of Voice Technology and Digital Assistants Report to help you prepare your marketing strategies today for the conversational future.

info_outline
 
More Episodes

What works best for email marketing now, and how can email be integrated as part of a content marketing campaign? That’s what we look at in series 2, episode 33 of Marketing Scoop.

Have you been thinking that email marketing isn’t as effective as it used to be? Maybe you’ve come to embrace Messenger marketing and you’ve left email behind? Here we explore how email should integrate with other forms of marketing, whether it’s still just as important now and what best in email marketing in 2019.


Joining us for this episode are:

Chad White – author of Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success and Head of Research at Oracle Marketing Cloud Consulting.

Jill Fanslau – Content Marketing Manager at AWeber, the email marketing software company that helps ambitious small businesses and entrepreneurs drive real results with powerful, targeted email automation.


Here’s what we cover:

1:00 Introducing our guests, Chad White & Jill Fanslau.

1:50 How much has email marketing changed since Chad published the first edition of his book?

4:00 What’s Jill’s perspective on how email marketing has changed over the past few years?

6:00 What are some other areas that Chad think have changed?

7:20 Does sophisticated email marketing still mean difficult email marketing?

8:20 What is the impact that GDPR has had on email marketing?

12:25 Is it ever a good idea to buy lists?

14:30 What are some tips for list building?

17:30 Why is writing subject lines the most misunderstood area of email marketing?

20:30 What other marketing channels work most effectively in conjunction with email marketing?

23:50 Can you do both Messenger marketing and email marketing at the same time or might Messenger marketing replace email marketing in the future?

26:00 Is email marketing middle-aged and not sexy any more?

27:00 Thanks to Katie Joy B!

27:50 Chad’s actionable tip

28:50 Jill’s actionable tip

Find out more about the audio podcast here:
https://www.semrush.com/podcast/