Television Marketing: Is It Right for Your Agency?
Stay Paid - Insurance and Financial Marketing
Release Date: 03/20/2024
How to win on Social Media
Stay Paid - Insurance and Financial Marketing
In today's episode, Luke breakdowns how you can succeed on Social Media for your business! This episode was pre-recorded from Luke's weekly Monday Mindset program in the Insurance Syndicate Facebook Group. If you are in Insurance and would like more information on how to join this group, email us at podcast@remindermedia.com.
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Advice for New Insurance Agents | 3 Requirements for Success
Stay Paid - Insurance and Financial Marketing
This week’s Stay Paid guest is Tony Holland, CEO of Global Premier Benefits and managing partner at Integrity Marketing Group. He’s also a stud when it comes to branding and lead generation, so we asked him to share his strategies and best advice for newer agents on how they can bypass the industry’s extreme attrition to experience success. Join us to hear about the three indispensable traits needed to make it big in insurance sales, find out the essential elements agents need to include on their business cards, and learn about a grassroots marketing strategy...
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How do you create impact?
Stay Paid - Insurance and Financial Marketing
In today's episode, Luke breakdowns the best way to create impact for your business! This episode was pre-recorded from Luke's weekly Monday Mindset program in the Insurance Syndicate Facebook Group. If you are in Insurance and would like more information on how to join this group, email us at podcast@remindermedia.com.
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How to build a multi-million-dollar insurance business | CEO SHARES SECRET
Stay Paid - Insurance and Financial Marketing
During March Madness, we posted a bracket to Instagram filled out with some of the best Stay Paid podcast episodes from 2023, then created a poll asking people to vote for their favorite guest in each face-off. Eventually, an overall champion emerged: David Price! This week, we’re honoring his victory as our listeners’ selection for best insurance episode by reposting his interview. It’s both highly practical, offering great tips and advice, and deeply inspirational. When you listen, you’ll understand why listeners chose his as the most captivating. 💥 Let us help you get more...
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The Key trait to Happiness and Success
Stay Paid - Insurance and Financial Marketing
In today's episode, Luke talks about the #1 key trait to happiness and success! This episode was pre-recorded from Luke's weekly Monday Mindset program in the Insurance Syndicate Facebook Group. If you are in Insurance and would like more information on how to join this group, email us at podcast@remindermedia.com.
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Our Favorite Sales Strategy for Financial Advisors | It's ONE QUESTION
Stay Paid - Insurance and Financial Marketing
This week, we’re sharing again our interviewing featuring Erin Botsford, developer of the Elite Advisor Success System, CEO of the Advisor Authority, and author of Seven Figure Firm: How to Build a Financial Services Business That Grows Itself. As she’s been named to every category of Barron’s Top 100, it’s no mystery why Erin is among our most admired guests. Join us to discover why times of uncertainty and crisis are the easiest times to dominate the market, the marketing message she uses to max out the attendance at her seminars, and the best question to ask prospects that’s...
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How to build a brand that dominates with Medicare Misty
Stay Paid - Insurance and Financial Marketing
In today's episode, Luke talks with Medicare Misty about building the perfect brand that will dominate the industry! This episode was pre-recorded from Luke's weekly Monday Mindset program in the Insurance Syndicate Facebook Group. If you are in Insurance and would like more information on how to join this group, email us at podcast@remindermedia.com.
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The Superior 14-Day Follow-Up Call Cadence
Stay Paid - Insurance and Financial Marketing
You may take lengthy minutes selecting the perfect words for your blog, but in the long run, research suggests you could be better off investing that time into choosing images. In this episode of Stay Paid, we share five ways you can use images to raise your blog’s click-through rate, increase the time visitors spend reading your articles, boost social sharing, and improve readers’ retention. Join us to discover how many images you should include, and where you should place them, to get better results; the must-have image you need to include in every blog and how to optimize its effect;...
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The 26 touchpoint plan for your database
Stay Paid - Insurance and Financial Marketing
In today's episode, Luke breaks down the best 26 touchpoint plan for your database this year! This episode was pre-recorded from Luke's weekly Monday Mindset program in the Insurance Syndicate Facebook Group. If you are in Insurance and would like more information on how to join this group, email us at podcast@remindermedia.com.
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Ultimate Agent Winner: A Mindset Shift Was All It Took
Stay Paid - Insurance and Financial Marketing
At 19, Alexander Saleh, this week’s Stay Paid guest, became a competitor on Cody Askins’s The Ultimate Agent reality show—and won. On the last day of the challenge, he put up $7,800 in annualized premium. And later, during his first year as a full-time agent, he made $100K! Check out his interview to hear his story and find out all you need to know to elevate your game. Discover the simple strategy young or inexperienced agents can use to eliminate the wariness prospects may feel about doing business with you, a foolproof method that will build your confidence and skill as a...
info_outlineThis week’s Stay Paid guest is Bobby Jones, founder and president of Delta Medicare Benefits Group in Memphis, Tennessee. Bobby has discovered that what’s old is new again—he’s advertising on television. While it’s not the cheapest strategy, his ROI is tremendous. In fact, his team reeled in 400 signed apps in one month! Join us to get the nuts and bolts about TV advertising (how to start, the cost, different formats, and more), find out the strategy Bobby used to select the most profitable time slots for his commercials, and discover the unique reason he rarely hires experienced agents.
💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines.
Connect | Resources
FREE e-book: Lead Generation for Insurance Brokers
You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.
0:00 Introduction
1:33 Bobby’s business bio
2:28 Benefits of television advertising
4:29 The cost
5:44 The logistics
8:20 Repetition is key to success
9:39 Commercial format and placement
12:14 The goal of advertising
12:30 Building local trust
13:34 TV’s conversion rate
14:33 Handling off-hour calls
16:07 Hiring practices and rationale
18:10 Incentives
20:27 Advice to new agents
23:18 Action Item
Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing
Television Marketing: Is It Right for Your Agency?