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Hook, Align, Tell, Send: Craig Clemens' Secret to Mastering Persuasion and Crafting Captivating Campaigns with Joe Polish

The Joe Polish Show

Release Date: 03/28/2025

Opportunity Indigestion: How to Choose What Deserves Your Yes with Randi Zuckerberg and Joe Polish show art Opportunity Indigestion: How to Choose What Deserves Your Yes with Randi Zuckerberg and Joe Polish

The Joe Polish Show

Randi Zuckerberg reveals the story of creating Facebook Live and the lessons she learned navigating Silicon Valley, entrepreneurship, and opportunity overload. Here’s a glance at what you’ll discover in this episode: Randi Zuckerberg tells the REAL story of how she created Facebook Live Randi's simple "Pick 3" time management secret that can 10x your productivity The technology that makes Randi's life easier (PLUS: Randi's biggest passion...) 3 emerging industries every entrepreneur should be looking into and following closely How (and why) Randi is helping encourage and catalyze...

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Lessons from Multi-Million-Dollar Launches with Jason Fladlien and Joe Polish show art Lessons from Multi-Million-Dollar Launches with Jason Fladlien and Joe Polish

The Joe Polish Show

Jason Fladlien reveals how to sell ethically, scale globally, and create transformations that last long after the transaction. Here’s a glance at what you’ll discover in this episode: The Real Reason People Don’t Buy (Even When They Should): Jason’s insight into why your most qualified prospects hesitate—and how to ethically help them say yes without pressure or manipulation Why the Best Sales Happen After Someone Says No: How Jason leveraged follow-ups in his own business that others neglect—and why staying with a customer longer than anyone else wins the sale The Fear Beneath...

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What’s REALLY Causing Cancer—and What to Do About It: The Cancer Conversation That Could Save Your Life with Dr. Nasha Winters and Joe Polish show art What’s REALLY Causing Cancer—and What to Do About It: The Cancer Conversation That Could Save Your Life with Dr. Nasha Winters and Joe Polish

The Joe Polish Show

Dr. Nasha Winters, an integrative oncology expert and cancer survivor, shares her groundbreaking approach to cancer care, focusing on the importance of metabolic health and environmental factors. Here’s a glance at what you’ll discover in this episode: Why Dr. Nasha Winters says the real cure for cancer has been buried since the 1920s—and the ancient cellular truth modern medicine refuses to face 26,500 people die from cancer every day—and that number is projected to double by 2030. What’s causing the explosion? It’s not your genes... "I wasn’t fighting to live. I just wanted to...

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The Science of Scaling: Mindset, Methods, and Mistakes That Make or Break Exponential Growth with Dr. Benjamin Hardy and Joe Polish show art The Science of Scaling: Mindset, Methods, and Mistakes That Make or Break Exponential Growth with Dr. Benjamin Hardy and Joe Polish

The Joe Polish Show

Dr. Benjamin Hardy reveals how setting “seemingly impossible” goals can transform the way Entrepreneurs think, scale, and operate. Here’s a glance at what you’ll discover in this episode: Why most goals are lies—and how false timelines are secretly sabotaging your business (PLUS: What Elon Musk does differently that makes his goals inevitable..) The single biggest mistake smart entrepreneurs make when scaling (Hint: It’s not about working harder—it’s about questioning THIS) The surprising reason most companies never scale—and how to 10X faster by raising your...

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How to Manufacture Luck, Avoid Bad Advice, and Build a Business That Lasts: Billion-Dollar Lessons from a Serial Entrepreneur with Jonathan Cronstedt and Joe Polish show art How to Manufacture Luck, Avoid Bad Advice, and Build a Business That Lasts: Billion-Dollar Lessons from a Serial Entrepreneur with Jonathan Cronstedt and Joe Polish

The Joe Polish Show

Jonathan “J Cron” Cronstedt reveals how he scaled Kajabi to $2B—and the failures that shaped him. A fast-paced dive into strategy, leadership, and staying human in a high-tech world. Here’s a glance at what you’ll discover in this episode: How to Manufacture Luck, Avoid Bad Advice, and Build a Business That Lasts: Billion-Dollar Lessons from a Serial Entrepreneur with Jonathan Cronstedt and Joe Polish The Billion-Dollar Bullseye Formula: How Jonathan Cronstedt cracked the code on scaling businesses at warp speed—and why most entrepreneurs never make it past the first hurdle....

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How to Manufacture Luck, Avoid Bad Advice, and Build a Business That Lasts: Billion-Dollar Lessons from a Serial Entrepreneur with Jonathan Cronstedt and Joe Polish show art How to Manufacture Luck, Avoid Bad Advice, and Build a Business That Lasts: Billion-Dollar Lessons from a Serial Entrepreneur with Jonathan Cronstedt and Joe Polish

The Joe Polish Show

Jonathan “J Cron” Cronstedt reveals how he scaled Kajabi to $2B—and the failures that shaped him. A fast-paced dive into strategy, leadership, and staying human in a high-tech world. Here’s a glance at what you’ll discover in this episode: How to Manufacture Luck, Avoid Bad Advice, and Build a Business That Lasts: Billion-Dollar Lessons from a Serial Entrepreneur with Jonathan Cronstedt and Joe Polish The Billion-Dollar Bullseye Formula: How Jonathan Cronstedt cracked the code on scaling businesses at warp speed—and why most entrepreneurs never make it past the first hurdle....

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Soft Skills, Hard Truths: Building, Leading, and Letting Go with Cameron Herold and Joe Polish show art Soft Skills, Hard Truths: Building, Leading, and Letting Go with Cameron Herold and Joe Polish

The Joe Polish Show

Cameron Herold shares how to find, hire, and empower a world-class second-in-command to scale your business. From Vivid Vision to the real reason meetings suck, Cameron reveals the systems and mindset shifts that create unstoppable operational teams. Here’s a glance at what you’ll discover in this episode:  How Cameron hired 800 franchisees—and trained them to recruit 8,000 people—in just 4 months, year after year. (Including the obscure system that made it possible.) The Hidden Hiring Mistake That Fools Even Seasoned Entrepreneurs: Why "knowing how" isn’t enough—and how one...

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Soft Skills, Hard Truths: Building, Leading, and Letting Go with Cameron Herold and Joe Polish show art Soft Skills, Hard Truths: Building, Leading, and Letting Go with Cameron Herold and Joe Polish

The Joe Polish Show

Cameron Herold shares how to find, hire, and empower a world-class second-in-command to scale your business. From Vivid Vision to the real reason meetings suck, Cameron reveals the systems and mindset shifts that create unstoppable operational teams. Here’s a glance at what you’ll discover in this episode:  How Cameron hired 800 franchisees—and trained them to recruit 8,000 people—in just 4 months, year after year. (Including the obscure system that made it possible.) The Hidden Hiring Mistake That Fools Even Seasoned Entrepreneurs: Why "knowing how" isn’t enough—and how one...

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The 5 Obsessions of Elite Organizations: A Blueprint for Leaders Who Want ROI and ROL with Michael Erath and Joe Polish show art The 5 Obsessions of Elite Organizations: A Blueprint for Leaders Who Want ROI and ROL with Michael Erath and Joe Polish

The Joe Polish Show

Michael Erath reveals the five obsessions that drive elite business performance and sustainable growth. From recovering after a $45M business collapse to building a customizable operating system, Michael shares powerful lessons every Entrepreneur should hear. Here’s a glance at what you’ll discover in this episode:  How Michael Erath lost a $45 million company—but walked away with a better business model, a better marriage, and a blueprint for building elite organizations. (Here's the system that turned a betrayal and bank fraud into one of the most valuable leadership toolkits...

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17 Runs: Living Life Without Limits (A Conversation with Garnet Morris and Joe Polish) show art 17 Runs: Living Life Without Limits (A Conversation with Garnet Morris and Joe Polish)

The Joe Polish Show

Garnet Morris shares his powerful journey from millionaire hotel tycoon to bankruptcy at 40—and how he rebuilt his life by embracing humility, self-awareness, and strategic partnerships. With lessons on legacy, health, generosity, and business mastery, this conversation explores the inspiration behind Garnet’s upcoming book and the values that guide his extraordinary success. Here’s a glance at what you’ll discover in this episode:  How going bankrupt at 40 forced Garnet to rethink everything—and sparked the most profitable chapter of his life... Why “bricks” are the...

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More Episodes

In this episode of The Joe Polish Show, legendary copywriter and Golden Hippo co-founder Craig Clemens shares the storytelling formula behind $1 billion in sales. Discover how a single ad reshaped public perception of diet soda, why great marketing never needs to be constantly reinvented, and how to craft messages that truly move people. Packed with marketing wisdom, humor, and powerful takeaways—you won’t want to miss this one.

Here’s a glance at what you’ll discover in this episode: 

  • The 100-Year-Old Wisdom That Can Save Your Relationships: Discover the timeless advice from a war hero that Craig Clemens used to transform his marriage and business partnerships…
  • Crack the Code of Irresistible Copywriting: Craig’s "HATS Formula" for crafting billion-dollar campaigns—why it works for everything from Instagram posts to sales letters and how to implement it in minutes.
  • How a Simple Bathroom Struggle Became a Masterclass in Human Psychology: The hilarious story that reveals Craig’s secret formula for aligning with your audience and solving their deepest frustrations.
  • The Probiotic Revolution That Shook the Food Industry: How Craig's viral video forced one of the biggest brands in the world to reformulate its products and why his marketing strategies can reshape your industry too.
  • From the Operating Room to Bestselling Brand: How Craig turned Dr. Gundry’s story from heart surgeon to wellness innovator into a health empire—and the three key elements he looks for in every winning brand.
  • How to Turn Customer Pain Points Into Marketing Gold: The exact step-by-step process Craig used to transform an overlooked health app into a must-have product for families and doctors alike.
  • Why Most Marketing Fails Before It Even Starts: Craig's lessons from selling over a billion dollars annually—how the wrong hook can ruin a campaign and the one tweak that can make it soar.
  • The Ad That Refused to Die: What Craig’s 10-year-running ad taught him about timeless copywriting strategies—and how to refresh your campaigns without losing their winning edge.
  • The $5,000 Handle That Was Worth Millions: Why Craig invested in his name as a social media handle—and how branding yourself can create opportunities you never imagined.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.