Ep 80 - Marketing in a Cookieless Future with Hollie Brown
Release Date: 03/03/2025
Ep 104 - Candie Simmons - Passion, Purpose & Communication in Community Banking
Bank Marketing Show
Chris and Dan sit down with Candie Simmons, founder of CL Simmons Consulting, to talk about the people problems that slow banks down: communication breakdowns, the gap between being a great producer and being a great manager, and why marketing and compliance don't have to be at each other's throats. Candie spent 16 years in banking (including leading marketing for a top 50 institution), now runs her own consultancy, and sits on the board of a community bank in Mississippi. She's seen these issues from every angle. What we cover: - The number one problem banks call her about (hint:...
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Ep 103 - Building the Next Generation of Community Banks with Rebeca Romero Rainey - CEO of ICBA
Bank Marketing Show
When it comes to advocating for the future of community banking, few voices carry more weight than Rebeca Romero Rainey. This week we had the privilege of sitting down with Rebeca, the President & CEO of the ICBA, for a candid and thoughtful conversation on where the industry is heading. Top of mind for us all is how community banks can stay strong amid competition from fintechs and non-bank players. Rebeca's vision is that the path forward isn’t about becoming someone else, but about owning what makes community banking unique. Yep, Dan & I loved hearing her sing our song about...
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Ep 102 - IT for Today's Community Banks - Scott Stevens
Bank Marketing Show
Cybersecurity, AI, and IT modernization aren’t just “IT problems” anymore — they directly impact how banks market, grow, and protect their brands. In this episode of The Bank Marketing Show, Chris and Dan sit down with Scott Stevens, Chief Information Security Officer at Integrity Technology Solutions, to break down what community should actually be thinking about when it comes to cloud infrastructure, AI usage, and cybersecurity. What We Cover Why “modernizing IT” doesn’t always mean spending more — and often means simplifying How moving files to SharePoint and...
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Ep 101 - Emily Schwartz - From Content to Education: Building Trust Through Financial Wellness
Bank Marketing Show
Community Banks produce a lot of “educational” content, but a lot of it is thinly disguised sales material, or sounds the same as 1,000 other “how to buy your first home” blogs. In this episode, we sit down with Emily Schwartz, Director of Financial Education at MidFirst Bank, about how her team helps build real trust in her bank, by focusing on education first. If you are tired of just checking the boxes with your content, and trying to avoid “AI slop” (as you should be!), this episode is a great way to reframe how you approach financial education – no matter the size of your...
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Ep 100 - 100th - Chris & Dan in the Hot Seat
Bank Marketing Show
100 episodes. Four seasons. Many dozens of conversations with bank leaders and innovators – and we’re just getting started! In this milestone episode, Chris and Dan look back at what they’ve learned from these conversations, and where they think community bank marketing is headed next. They also turn the cameras on themselves – and put each other in the hot seat with surprise questions that dig into strategy, personal best practices, and how to navigate what’s coming in 2025 and beyond. In this episode: The biggest shifts in bank marketing since the show...
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Ep 99 - The Future of AI Agents - How Community Banks Win SMB Relationships - with Jared Shulman and Jerry Shu
Bank Marketing Show
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Ep 98 - Randy Dorn - Lessons from a Rebrand
Bank Marketing Show
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Ep 97 - Charles LeFevre - AI, Compliance, and the Marketer’s Dilemma
Bank Marketing Show
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Ep 96 - Crucial Considerations for your 2026 Marketing Strategy
Bank Marketing Show
If your 2026 plan looks like 2025's...you may not be adapting to all the technology- and user behavior-driven changes that have happened this year. In this episode, Chris and Dan chat about all these changes, and lay out a simple checklist to use as your 2026 strategy comes together - including adjusting budgets, getting found with GEO and SEO, and speaking directly to customer problems. Key topics: - Why you should audit your digital visibility as the first input to your strategic plan - How allocating budget should be different than last year - Building initiatives around specific customer...
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Ep 95 - AI Search - How to Stay Ahead of the Curve
Bank Marketing Show
Is SEO really dead—or is AI search just the new shiny object? In this episode, Chris and Dan break down the buzz around Generative Engine Optimization (GEO) and what it actually means for community banks. (spoiler: SEO isn’t going anywhere, but banks that act now have a huge opportunity to get ahead while everyone else is still watching from the sidelines) What we cover in this episode: Why “SEO is dead” headlines are misleading—and what’s really happening How SEO and GEO overlap and where they differ Why customer reviews and...
info_outlineMany community banks are missing out on valuable marketing opportunities. Statistics show that many community banks aren’t currently utilizing cookies, which used to put them at a disadvantage. However, with cookies being increasingly phased out, updating your website pop-ups and refining your other marketing strategies is crucial. While some data will be lost in a cookieless environment, there are ways to continue engaging with customers.
In this episode, Chris Bates, Dan Novalis, and Hollie Brown explore what a cookieless future means for community banks. Email marketing is one effective strategy that doesn’t rely on cookies, and by using techniques like lookalike marketing, community banks can keep reaching the right audience. They also share other smart strategies to meet your customers.
Chris, Dan, and Hollie look at how fintech companies are stepping up to meet these challenges and how community banks can model their marketing strategies after them. They also share easy-to-follow tips on how community banks can use customer data more wisely and show real returns on their marketing efforts.
Topics Include:
- What can we do about a cookieless future
- Why older generations are less likely to accept cookies and information
- How to collect more information from your website visitors
- A comparison between Fintech companies and community banks
- How a cookieless future will affect the marketing landscape
About Hollie
Hollie Brown is Vice President of Marketing for Coastal Community Bank. Coastal provides personal and business banking services for Puget Sound, WA customers, and Banking as a Service (BaaS) for fintech partners. At Coastal, Hollie leads marketing strategy, brand and corporation communication, public relations, and digital marketing.
Hollie earned a BA in Journalism from Western Washington University, an Executive Development Professional certificate from the Washington Bankers Association, a certificate in Bank Marketing from the American Bankers Association, and she is a Certified Financial Management Professional from the American Bankers Association. She is currently enrolled in Pacific Coast Banking School.
Before joining Coastal, she was the Regional Marketing Manager for Moss Adams LLP in Seattle and the Vice President and Director of Marketing for Peoples Bank in Bellingham, WA.
Resources Mentioned:
- Episode 58 - Producing Content that Actually Engages with Hollie Brown
- Website: https://www.coastalbank.com/
- LinkedIn: https://www.linkedin.com/in/holliejoybrown/
- Website: https://bankmarketingshow.com/
- contact@bankmarketingshow.com
- Bank Marketing Minute Newsletter: bankmarketingminute.com