Seed Money
When you’re getting ready to pitch investors, it’s easy to get caught up in saying all the right things. You want to sound polished, credible, maybe even impressive. But in trying to be professional, you might be dialing down the one thing that matters most in the room: your passion. And I don’t mean hype or over-the-top energy. I’m talking about real conviction, the kind that shows up in your voice, your body language, and the way you talk about the problem you’re solving. Because at the early stage, investors aren’t just investing in your business. They’re investing in you....
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When you’re building a company, it’s tempting to obsess over tactics. What to put in your deck, who to pitch next, which lever to pull. But that’s not what separates the founders who break through from the ones who burn out. It’s not tactics, it’s tolerance. Your tolerance for risk, rejection, ambiguity, and delayed wins is the true edge in early-stage entrepreneurship. When fundraising is slower and the pressure’s higher, your ability to keep going without quick results is everything. The founders who survive and grow are the ones who can hold their nerve when things get messy or...
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You’re doing all you can to reach out to investors, showing up, pitching, and doing everything right, but you’re still getting no’s… or worse: crickets. Like many businesses, fundraising slows down in summer. Feeling in limbo is one of the worst feelings, and can be super discouraging. Investors are on vacation, inboxes are quiet, and momentum feels like it’s evaporated. Unfortunately, when investors leave you hanging, you start to question everything. One of the hardest truths about early-stage fundraising is this: rejection and being in limbo are part of the...
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If you’re walking investors through your pitch deck slide-by-slide. Hiding the biggest risk in your business until the very end or treating meetings like job interviews, you’re making the same mistakes that keep founders stuck in the endless cycle of “we’ll pass for now.” Fundraising isn’t just about your traction or your vision. It’s about breaking the pattern-recognition bias VCs use to filter out anything that doesn’t look like their last big win. If you want to raise serious capital, you have to show them why you’re the outlier worth betting...
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You’re not “too busy” to fundraise, you just have too much on your plate. If you keep telling yourself you’ll start pitching investors “next month,” but that month never comes, this episode is for you. Because let’s be honest, fundraising isn’t something you accidentally find time for. It’s something you make time for. And if your calendar is packed with tasks you shouldn’t be doing, you’ll never get the breathing room you need to raise capital. How do you shift from “I’ll do it all myself” to “Who can do this so I don’t have to?” In today’s...
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There’s nothing that crushes your confidence quite like staring at your bank balance and realizing you might not make your bills in a few months. Your savings are dwindling, you’ve got a life to pay for, and there’s still no funding in sight. At the same time, you still have to step up, sell your vision, and pitch your startup like everything’s fine. You’re not alone, so don’t feel bad. This happens to entrepreneurs everywhere, and it happened to me. People don’t talk enough about the most gut-wrenching parts of entrepreneurship: raising funding...
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If you're in the early-stage and struggling to find the right investors and feeling lost in the startup maze, we totally get it, we’ve been there. It's no easy task to leave that comfortable job with big dreams but zero roadmap. When I first started my entrepreneurial journey, I had no clue how to network, who to talk to, or where to even begin building the connections that could make or break my startup. I'm guessing this sounds familiar. Even with today's abundance of startup resources, knowing where to start and who to talk to can feel overwhelming. Today’s guest, Neil Bloom, lays it...
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Listen as Jay reveals the strategic approach he took that led to a successful pre-seed funding round in just 4 weeks! Jay Kriner, a Shark Tank alum turned tech entrepreneur, shares his methodical 9-month strategy for building investor relationships before ever making an ask. His approach centers on authentic networking, professional preparation, and timing—spending months connecting with VCs, angel investors, and wealth management professionals on LinkedIn without revealing his funding intentions. By the time he launched his official raise, he had built a network of 1,000+ qualified...
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Want to know the hard truth? Today we have Shaun Gold, a polymath and entrepreneur with extensive experience in pitch decks and fundraising (oh and bonus, he’s hilarious). He shares killer insights on the common pitfalls you’ll face when making pitch decks and pitching investors to raise seed money. With plenty of humor, he talks about the importance of clarity, concise storytelling, and understanding the competitive landscape. He also shares how NOT to approach investors, giving you strategies for investor outreach and highlighting the need for genuine connections and personalized...
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In a competitive fundraising environment, traction is everything. Investors want to see proof that people care about what you’re building, and few signals are stronger than an active, engaged community. When customers gather around your product, share ideas, support each other, and drive word-of-mouth growth, you’re not just building a loyal user base. You’re creating an ecosystem. And that makes your startup far more attractive to investors. A well-built community is proof of demand, trust, and staying power, three things investors look for before they write a check. It...
info_outlineIn entrepreneurship, success isn’t a straight line. Even the most successful business owners have had to deal with losses, failures and pivots along the way.
Building a business from the ground up is hard. Having what it takes to keep going when it gets tough is even harder. You might struggle to raise money, have to build your business in a recession with no revenue, or have to walk away from a company you poured your heart and soul into.
How do you push through these times?
That’s where resilience comes into play. Instead of dwelling on a loss and giving up, resilient entrepreneurs turn their biggest failures into fuel. They understand that things going wrong is actually a necessary part of the journey, and they’ve built up their muscle for falling down and getting back up again.
How do we build our resilience as entrepreneurs? How do you avoid giving up when we face challenges?
In this episode, I’m joined by an inspiring entrepreneur and speaker who knows a thing or two about resilience. John A. Brink grew up in war-torn Holland, but found his way to Canada with $25 in his pocket and built a highly successful business and today is an author, philanthropist, serial entrepreneur, motivational speaker, and competitive body builder. In this episode, he shares his story, and how we can become more resilient as business owners.
Topics Covered;
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John’s journey from war-torn Europe to Canada
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Why ADHD is a superpower
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The role of resilience in entrepreneurship
Guest Bio
John A. Brink is a serial entrepreneur, podcast host, ADHD Advocate, mentor, speaker and America’s oldest competitive bodybuilder. He commenced his lifelong forest industry career in Holland. In 1965, John arrived in Canada with $25.47 in his pocket. His vision for a prosperous new life burned brightly as he made my way to Prince George. 10 years later, John founded Brink Forest Products. The Brink Group of Companies is a portfolio of companies focusing primarily on lumber remanufacturing and real estate development. Through passion, work ethic and the right attitude, John continues to lead his company, focusing on the production of value-added wood products.
Podcast: https://www.youtube.com/c/JohnABrink
Instagram: https://www.instagram.com/john.a.brink/
Book: https://johnabrink.com/book/
About Your Host
Jayla Siciliano, Shark Tank entrepreneur turned real estate investor, excels in building brands, teams, and products. CEO of a bi-coastal luxury short-term rental company, she also hosts the Seed Money Podcast where she’s on a mission to help early-stage entrepreneurs turn their ideas into reality!
Connect:
Website: https://seedmoneypodcast.com/
Instagram: https://www.instagram.com/jaylasiciliano/
Subscribe and watch on YouTube https://www.youtube.com/@seedmoneypodcast/
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The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.