What Motivates International Relocation? A View From Europe

On this episode of Talent Wars, host Patience Fairbrother is joined by Managing Director of C Studios, Steve Duncan, to discuss the "What Talent Wants" study, which provides insights on the motivations, behaviors and preferences of European talent during international relocations. As an international relocator himself, Steve shares the challenges and complexities involved in making such a life-changing move. He also highlights key findings from the study, pointing out the nuanced factors that influence relocation decisions. Although job offers and lifestyle enhancements are often leading reasons for relocation, aligning with the Talent Wars findings, the research shows that no single motivation dominates the decision-making process. Instead, it highlights the intricate balance between practical and emotional factors, emphasizing the need for organizations and locations to develop messages that connect with talent on various levels. Tune in to find out if European and U.S. talent share similar triggers, the challenges talent experiences during international relocation, the role of both practical needs and emotional connections in driving relocation decisions and strategies for regions and organizations to better position themselves as attractive destinations for global talent.