B2B Community Playbook with Kathleen Booth of Pavilion
Release Date: 07/06/2025
B2B Brand, Experience and AI: Jon Miller on Reimagining B2B Marketing
Beyond B2B Marketing
In this episode of Beyond B2B Marketing, host Lee Odden reconnects with B2B marketing visionary Jon Miller, co-founder of Marketo and Engagio, and now back in the lab building a new martech venture. From the rise and fall of MQLs to the role of AI in reshaping marketing automation, Jon delivers a clear-eyed view of what's broken in B2B marketing today and where the biggest opportunities lie ahead. They explore how the old playbook of gated content and lead scoring is giving way to a new era of brand-driven growth, emotional relevance, and full-funnel accountability. Along the way, Jon shares...
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Analog Intelligence: Ann Handley on Reclaiming Creativity in B2B
Beyond B2B Marketing
In this episode of the Beyond B2B Marketing podcast, host Lee Odden and guest Ann Handley, Chief Content Officer at MarketingProfs discuss AI "Analog Intelligence" as well as the continued impact of artificial intelligence on marketing while also exploring the importance of human vulnerability, creativity and authenticity in B2B storytelling,. Ann shares insights from her upcoming book, 'ASAP: As Slow As Possible,' which emphasizes the need to reclaim our humanity in a fast-paced digital world. She also shares lessons from Taylor Swift's marketing strategies and the impact of...
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B2B Marketing From Cannes Lions to Creators with Steve Kearns, LinkedIn
Beyond B2B Marketing
In this episode of Beyond B2B Marketing, TopRank Marketing CEO Lee Odden sits down with Steve Kearns, Global Head of Content for Marketing Solutions at LinkedIn, to explore what it takes to build brand, demand, and lasting influence in the modern world of B2B marketing. Steve shares how LinkedIn helped bring the Creative B2B Awards to Cannes Lions, why taste and storytelling matter more than ever in an AI-driven world, and how top brands like ServiceNow are blending emotional resonance with strategic execution. From the role of creators and video in B2B to the evolution of SEO to thought...
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B2B Community Playbook with Kathleen Booth of Pavilion
Beyond B2B Marketing
In this episode of the Beyond B2B Marketing Podcast, host Lee Odden speaks with Kathleen Booth, Senior Vice President of Marketing and Growth at Pavilion. They discuss all things related to building B2B community starting with Kathleen's journey to Pavilion, the unique structure of the Pavilion GTM leader community, and the specific needs of go-to-market leaders. The conversation explores the importance of community in everything from career development to the role of in-person events to the challenges of building successful communities. Kathleen shares lessons learned from both...
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Return on Relationships: Amber Naslund on Investing in B2B Engagement
Beyond B2B Marketing
In this episode of the Beyond B2B Marketing Podcast, host Lee Odden speaks with Amber Naslund, Director of Enterprise Sales and Customer Success at LinkedIn. They discuss Amber's transition from marketing to sales, the current market conditions affecting enterprise tech, and the role of AI in content creation. Amber emphasizes the importance of engagement on LinkedIn, the relevance of brand marketing, and the growing significance of video content. They also explore the untapped potential of B2B creators and the need for a long-term marketing strategy that includes brand awareness. The...
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Human + AI = B2B ROI with Christiana Marouchos, StackAdapt
Beyond B2B Marketing
On this second episode of the Beyond B2B Marketing Podcast, host Lee Odden sits down with Christiana Marouchos, VP of Marketing at StackAdapt. She shares how she scaled her team from 10 to 50 while keeping bold creativity at the center. Christiana explains how StackAdapt's AI-native platform fuses adtech and martech to extract more performance from every programmatic dollar. Their conversation explores why B2B brands should retool SEO now for Google's AI Overviews and how original, human-driven content fuels those algorithms. Christiana closes by urging leaders to pursue "impact efficiency,"...
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The Human Side of B2B Marketing with Ty Heath, B2B Institute
Beyond B2B Marketing
In this episode of the Beyond B2B Marketing podcast, CEO of TopRank Marketing, Lee Odden, interviews Ty Heath, Director & Co-Founder, The B2B Institute at LinkedIn. They discuss Ty's unique journey from elite athlete to B2B marketing thought leader, emphasizing the importance of creativity in B2B marketing, the rise of influencer marketing, and the need for emotional engagement in storytelling. Ty shares examples of successful B2B campaigns and highlights the growing significance of credible voices in the B2B creator economy. In this conversation, Ty Heath and Lee Odden also explore...
info_outlineThe conversation explores the importance of community in everything from career development to the role of in-person events to the challenges of building successful communities. Kathleen shares lessons learned from both business and personal use of AI in marketing and creating value on LinkedIn. The episode concludes with Kathleen's thoughts on finding inspiration in her career and the impact of Pavilion on its members.
- Kathleen Booth was a member of Pavilion before joining as SVP.
- Pavilion serves go-to-market leaders, not just marketers.
- Community helps members succeed in high-pressure roles.
- Members seek support during critical career moments.
- Building a community requires long-term investment.
- Successful communities focus on commonality and engagement.
- In-person events strengthen community bonds.
- Pavilion grew rapidly during the pandemic.
- AI can enhance marketing efficiency but should not replace personal touch.
- Communication is key to leadership and community success.