Ep.35 Stand out & rise up as the go-to expert using LinkedIn - with Laurie Macpherson
Release Date: 05/01/2024
Ep.56 Perfect Fit Clients: The Secret to Falling Back in Love with Your Business
Because She Can
This week, I’m diving into one of the most game-changing aspects of running a service-based business: working with your perfect fit clients. If you’ve ever found yourself falling out of love with your business, chances are the clients you’re working with are playing a big role in that. In this episode, I unpack: Why chasing any client can leave you drained and unmotivated. The danger of convincing clients to work with you—and how it leads to burnout. How shifting your energy from convincing to leading attracts clients who are ready to go. The incredible joy (and results!)...
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Ep.55 From Fully Dressed to Fully Expressed: The Power of Personal Style and Identity with Lisa Newport
Because She Can
I’m joined by the fabulous Lisa Newport, a personal style expert who helps women go from being just “fully dressed” to unapologetically fully expressed. Lisa shares her insights into how personal style isn’t just about what you wear—it’s about how you feel, how you show up, and how you communicate your identity to the world. We discuss: The science of personal style, including how what you wear affects how you feel and show up in your business and life. How to create a wardrobe that aligns with your personal and professional identity. Overcoming the fear of standing out when...
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Ep.54 Turning Imposter Syndrome Into Your Superpower
Because She Can
In this episode, I’m diving into a topic that hits close to home for so many of us: imposter syndrome. It’s that nagging feeling that you’re not good enough, experienced enough, or qualified enough to do what you do. Sound familiar? You’re not alone. Here’s the thing—I believe imposter syndrome is a sign you’re pushing your boundaries and growing. If you don’t feel like an imposter from time to time, you might not be stretching yourself enough. We’ll cover: Why feeling like an imposter is actually a good thing—it means you’re levelling up. How to own your...
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EP.53 The Secret Sauce to Standing Out Online: Nailing Your Messaging
Because She Can
This week, I’m talking about one of the most important aspects of running a successful business—your messaging. I know firsthand how easy it is to focus on being visible, but visibility alone isn’t enough. You need to be noticed by the right people, and that’s where your messaging comes in. In this episode, I dive into: Why your messaging is the key to cutting through the noise and attracting your perfect-fit clients. The biggest mistakes I see people making—like trying to replicate someone else’s messaging or speaking to the wrong version of their ideal client. How clarity,...
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Ep.52 Why Perfect-Fit Clients Don’t Need Convincing - And How to Attract Them
Because She Can
Ever feel like you’re shouting into the void, trying to attract clients who actually get you and are eager to work with you? Today, I’m diving into what it really takes to connect with those *perfect-fit clients*—the ones who make working together feel effortless and energising, rather than transactional or exhausting In this episode, I’ll break down why the classic “ideal client avatar” approach often falls flat and how you can shift to speaking directly to those action-takers who don’t need convincing. We’ll cover the difference between clients who are just aspirational and...
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Ep.51 Beyond Burnout: Redefining Success and Attracting Clients with Del Parsons
Because She Can
If you're tired of outdated corporate conditioning and ready to create sustainable growth in your business, this conversation is for you. You’ll discover what it really takes to transition from the corporate world to running your own business, especially as a woman. Del Parsons shares her personal story of overcoming burnout, embracing motherhood, and redefining her career on her own terms. We dive into practical strategies for attracting clients without chasing them, mastering your messaging, and building a personal brand that truly stands out. Plus, if you're in or around the Manchester...
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Ep.50 Ask Me Anything: Celebrating Episode 50 with Your Top Questions on Confidence & Visibility
Because She Can
Welcome to this milestone 50th episode of the Because She Can podcast! Today’s episode is a celebration of the journey so far—reflecting on the highs, the challenges, and the big changes that have shaped both this podcast and my business. From the rebranding process to the launch of my new program, The Expert Edge, this episode is all about the power of showing up and the transformation that comes with it... In this episode, I dive into the core mission behind Because She Can: empowering women to step up, own their expertise, and become the go-to expert in their field. We’re talking...
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Ep.49 Becoming the Go-To Expert: Mastering Your Unique Identity in Business
Because She Can
Join me as we take a deep dive into the concept of "Expert Identity" and how it can be your secret weapon in the online business world. If you've ever wondered how to truly stand out, build authority, and become the go-to expert for your ideal clients, this episode is a must-listen. If you're tired of blending in and ready to step up as the expert you are, this episode is your roadmap. I'm sharing insights which will inspire you to harness your unique qualities and experiences, giving you the confidence to show up boldly and authentically. By the end of this episode, you'll have the tools you...
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Ep.48 Visibility For Introverts: How to Shine Online Without Burning Out
Because She Can
***Introverts; this ones for you!*** Ever feel like visibility is a never-ending uphill battle as an introvert? You’re not alone, and that’s exactly why I’ve crafted this episode with you in mind! In this episode, I’m diving deep into the unique challenges introverts face when building an online presence - and, more importantly, how to overcome them without running yourself ragged. I’m sharing my own journey and spilling top tips on how to leverage your natural strengths, create impactful content, set boundaries like a pro, and stay laser-focused on your why. And let’s smash...
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Ep.47 The Power of Prioritizing Happiness in Business with Michelle Thomas
Because She Can
The feelings of success, the time freedom, the financial freedom we all seek lead to the same desire... HAPPINESS! I know for me, my measure of success comes down to how happy I am feeling, and I bet it's similar for you too. This week I am joined by the effervescent, Michelle Thomas, founder of the Happy Business Club to discuss the importance of happiness in business. Michelle emphasizes the need to prioritize happiness, pay attention to what brings joy, create happiness habits, and spread happiness to others. She shares her journey of embracing her introverted nature and finding...
info_outlineLet's talk LinkedIn – once the stiff upper lip of social platforms, where grey suits met spreadsheets and 'fun' was a three-letter word to be used sparingly, but has it shaken off its corporate cobwebs?
People say it's not just for the business card brigade anymore; it's a place to network, natter, and find potential clients.
Enter Laurie MacPherson, Career Mentor and advocate for all things LinkedIn. She's here to debunk the myths and give us the lowdown on LinkedIn's glow-up.
She'll be dishing out her savviest tips on how to make the platform work for you, and how letting your true colours show can make your profile pop and your business boom. Tune in and find out how to work your LinkedIn like a boss and become a recognised leader in your field.
Laurie is a career wing woman who helps smart women to find the role that they love at the salary that they deserve. Since 2019, she has helped hundreds of women to find jobs that suited their lifestyle, paid them well and fitted with their purpose. To promote her work she started using LinkedIn back in 2018 and has built up a fun, friendly and supportive community on there (yes, really!) She now teaches others to do the same too to help them to connect with their ideal clients and partners. She loves to network and connect great women together.
Click here to discover more about Laurie and the work she does by connecting with her on LinkedIn - of course!
Or check out Laurie's 'Next Level LinkedIn' course - https://www.lauriemacpherson.com/next-level-linkedin-for-business-owners
If you're ready to take the next steps to discover your true expert identity and stand out as the obvious choice for your ideal clients? Book a free call with me today
P.S If you're loving the podcast, it would mean the world to me if you would rate and review it on Spotify or Apple Podcasts.
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