Ep.42 Client Success Story: The Power of Identity Transformation with Cassie Evans
Release Date: 06/19/2024
Ep.56 Perfect Fit Clients: The Secret to Falling Back in Love with Your Business
Because She Can
This week, I’m diving into one of the most game-changing aspects of running a service-based business: working with your perfect fit clients. If you’ve ever found yourself falling out of love with your business, chances are the clients you’re working with are playing a big role in that. In this episode, I unpack: Why chasing any client can leave you drained and unmotivated. The danger of convincing clients to work with you—and how it leads to burnout. How shifting your energy from convincing to leading attracts clients who are ready to go. The incredible joy (and results!)...
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Ep.55 From Fully Dressed to Fully Expressed: The Power of Personal Style and Identity with Lisa Newport
Because She Can
I’m joined by the fabulous Lisa Newport, a personal style expert who helps women go from being just “fully dressed” to unapologetically fully expressed. Lisa shares her insights into how personal style isn’t just about what you wear—it’s about how you feel, how you show up, and how you communicate your identity to the world. We discuss: The science of personal style, including how what you wear affects how you feel and show up in your business and life. How to create a wardrobe that aligns with your personal and professional identity. Overcoming the fear of standing out when...
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Ep.54 Turning Imposter Syndrome Into Your Superpower
Because She Can
In this episode, I’m diving into a topic that hits close to home for so many of us: imposter syndrome. It’s that nagging feeling that you’re not good enough, experienced enough, or qualified enough to do what you do. Sound familiar? You’re not alone. Here’s the thing—I believe imposter syndrome is a sign you’re pushing your boundaries and growing. If you don’t feel like an imposter from time to time, you might not be stretching yourself enough. We’ll cover: Why feeling like an imposter is actually a good thing—it means you’re levelling up. How to own your...
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EP.53 The Secret Sauce to Standing Out Online: Nailing Your Messaging
Because She Can
This week, I’m talking about one of the most important aspects of running a successful business—your messaging. I know firsthand how easy it is to focus on being visible, but visibility alone isn’t enough. You need to be noticed by the right people, and that’s where your messaging comes in. In this episode, I dive into: Why your messaging is the key to cutting through the noise and attracting your perfect-fit clients. The biggest mistakes I see people making—like trying to replicate someone else’s messaging or speaking to the wrong version of their ideal client. How clarity,...
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Ep.52 Why Perfect-Fit Clients Don’t Need Convincing - And How to Attract Them
Because She Can
Ever feel like you’re shouting into the void, trying to attract clients who actually get you and are eager to work with you? Today, I’m diving into what it really takes to connect with those *perfect-fit clients*—the ones who make working together feel effortless and energising, rather than transactional or exhausting In this episode, I’ll break down why the classic “ideal client avatar” approach often falls flat and how you can shift to speaking directly to those action-takers who don’t need convincing. We’ll cover the difference between clients who are just aspirational and...
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Ep.51 Beyond Burnout: Redefining Success and Attracting Clients with Del Parsons
Because She Can
If you're tired of outdated corporate conditioning and ready to create sustainable growth in your business, this conversation is for you. You’ll discover what it really takes to transition from the corporate world to running your own business, especially as a woman. Del Parsons shares her personal story of overcoming burnout, embracing motherhood, and redefining her career on her own terms. We dive into practical strategies for attracting clients without chasing them, mastering your messaging, and building a personal brand that truly stands out. Plus, if you're in or around the Manchester...
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Ep.50 Ask Me Anything: Celebrating Episode 50 with Your Top Questions on Confidence & Visibility
Because She Can
Welcome to this milestone 50th episode of the Because She Can podcast! Today’s episode is a celebration of the journey so far—reflecting on the highs, the challenges, and the big changes that have shaped both this podcast and my business. From the rebranding process to the launch of my new program, The Expert Edge, this episode is all about the power of showing up and the transformation that comes with it... In this episode, I dive into the core mission behind Because She Can: empowering women to step up, own their expertise, and become the go-to expert in their field. We’re talking...
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Ep.49 Becoming the Go-To Expert: Mastering Your Unique Identity in Business
Because She Can
Join me as we take a deep dive into the concept of "Expert Identity" and how it can be your secret weapon in the online business world. If you've ever wondered how to truly stand out, build authority, and become the go-to expert for your ideal clients, this episode is a must-listen. If you're tired of blending in and ready to step up as the expert you are, this episode is your roadmap. I'm sharing insights which will inspire you to harness your unique qualities and experiences, giving you the confidence to show up boldly and authentically. By the end of this episode, you'll have the tools you...
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Ep.48 Visibility For Introverts: How to Shine Online Without Burning Out
Because She Can
***Introverts; this ones for you!*** Ever feel like visibility is a never-ending uphill battle as an introvert? You’re not alone, and that’s exactly why I’ve crafted this episode with you in mind! In this episode, I’m diving deep into the unique challenges introverts face when building an online presence - and, more importantly, how to overcome them without running yourself ragged. I’m sharing my own journey and spilling top tips on how to leverage your natural strengths, create impactful content, set boundaries like a pro, and stay laser-focused on your why. And let’s smash...
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Ep.47 The Power of Prioritizing Happiness in Business with Michelle Thomas
Because She Can
The feelings of success, the time freedom, the financial freedom we all seek lead to the same desire... HAPPINESS! I know for me, my measure of success comes down to how happy I am feeling, and I bet it's similar for you too. This week I am joined by the effervescent, Michelle Thomas, founder of the Happy Business Club to discuss the importance of happiness in business. Michelle emphasizes the need to prioritize happiness, pay attention to what brings joy, create happiness habits, and spread happiness to others. She shares her journey of embracing her introverted nature and finding...
info_outlineIf you've ever wondered what it takes to completely shift your identity and elevate your business, this episode is a must-listen!
This week, I had the pleasure of sitting down with one of my brilliant clients, Cassie Evans, to chat about her incredible journey of self-discovery and business growth during our 6 months of working together.
Exploring her journey from being a virtual assistant (VA) to becoming a business growth specialist, we talk about the challenges of stepping into a new identity, and the importance of growing in a way that feels authentic to who you are. Cassie opens up about the powerful transformation she has experienced not just in her business but on a deeply personal level as well.
Here are a few of the highlights from our discussion;
- From VA to Business Growth Specialist: Cassie shares how she transitioned from a VA role to owning her expertise as a business growth specialist. She discusses the mindset shifts and challenges she faced while embracing this new identity.
- The Power of Market Research: Cassie emphasizes the crucial role of market research has played in helping her build a business that provides effective solutions to her ideal clients actual needs, wants and desires.
- Personal Transformation: Beyond business, Cassie talks about her journey to greater confidence and overcoming anxiety. She explains how this personal growth has fuelled her professional success.
- Successful Launches: Thanks to her newfound confidence and strategic approach, Cassie successfully launched her new offer and sold out spaces, proving the power of direct sales conversations and nurturing existing connections.
To learn more about Cassie and her work as a business growth specialist, go and connect with her over on Instagram; https://www.instagram.com/cevansgrowth/
Ready to Transform Your Identity and Step into Your Expertise?
If Cassie's journey resonated with you and you're eager to experience the power of identity transformation for yourself, let's chat! Discover how stepping into your true expertise can lead to real, impactful results in your business. Book a call with me today and take the first step towards your own incredible transformation.
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