Ep.45 How Your Identity Labels Are Probably Holding You Back
Release Date: 07/10/2024
Because She Can
This week, I’m diving into one of the most game-changing aspects of running a service-based business: working with your perfect fit clients. If you’ve ever found yourself falling out of love with your business, chances are the clients you’re working with are playing a big role in that. In this episode, I unpack: Why chasing any client can leave you drained and unmotivated. The danger of convincing clients to work with you—and how it leads to burnout. How shifting your energy from convincing to leading attracts clients who are ready to go. The incredible joy (and results!)...
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I’m joined by the fabulous Lisa Newport, a personal style expert who helps women go from being just “fully dressed” to unapologetically fully expressed. Lisa shares her insights into how personal style isn’t just about what you wear—it’s about how you feel, how you show up, and how you communicate your identity to the world. We discuss: The science of personal style, including how what you wear affects how you feel and show up in your business and life. How to create a wardrobe that aligns with your personal and professional identity. Overcoming the fear of standing out when...
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In this episode, I’m diving into a topic that hits close to home for so many of us: imposter syndrome. It’s that nagging feeling that you’re not good enough, experienced enough, or qualified enough to do what you do. Sound familiar? You’re not alone. Here’s the thing—I believe imposter syndrome is a sign you’re pushing your boundaries and growing. If you don’t feel like an imposter from time to time, you might not be stretching yourself enough. We’ll cover: Why feeling like an imposter is actually a good thing—it means you’re levelling up. How to own your...
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This week, I’m talking about one of the most important aspects of running a successful business—your messaging. I know firsthand how easy it is to focus on being visible, but visibility alone isn’t enough. You need to be noticed by the right people, and that’s where your messaging comes in. In this episode, I dive into: Why your messaging is the key to cutting through the noise and attracting your perfect-fit clients. The biggest mistakes I see people making—like trying to replicate someone else’s messaging or speaking to the wrong version of their ideal client. How clarity,...
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Ever feel like you’re shouting into the void, trying to attract clients who actually get you and are eager to work with you? Today, I’m diving into what it really takes to connect with those *perfect-fit clients*—the ones who make working together feel effortless and energising, rather than transactional or exhausting In this episode, I’ll break down why the classic “ideal client avatar” approach often falls flat and how you can shift to speaking directly to those action-takers who don’t need convincing. We’ll cover the difference between clients who are just aspirational and...
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If you're tired of outdated corporate conditioning and ready to create sustainable growth in your business, this conversation is for you. You’ll discover what it really takes to transition from the corporate world to running your own business, especially as a woman. Del Parsons shares her personal story of overcoming burnout, embracing motherhood, and redefining her career on her own terms. We dive into practical strategies for attracting clients without chasing them, mastering your messaging, and building a personal brand that truly stands out. Plus, if you're in or around the Manchester...
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Welcome to this milestone 50th episode of the Because She Can podcast! Today’s episode is a celebration of the journey so far—reflecting on the highs, the challenges, and the big changes that have shaped both this podcast and my business. From the rebranding process to the launch of my new program, The Expert Edge, this episode is all about the power of showing up and the transformation that comes with it... In this episode, I dive into the core mission behind Because She Can: empowering women to step up, own their expertise, and become the go-to expert in their field. We’re talking...
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Join me as we take a deep dive into the concept of "Expert Identity" and how it can be your secret weapon in the online business world. If you've ever wondered how to truly stand out, build authority, and become the go-to expert for your ideal clients, this episode is a must-listen. If you're tired of blending in and ready to step up as the expert you are, this episode is your roadmap. I'm sharing insights which will inspire you to harness your unique qualities and experiences, giving you the confidence to show up boldly and authentically. By the end of this episode, you'll have the tools you...
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***Introverts; this ones for you!*** Ever feel like visibility is a never-ending uphill battle as an introvert? You’re not alone, and that’s exactly why I’ve crafted this episode with you in mind! In this episode, I’m diving deep into the unique challenges introverts face when building an online presence - and, more importantly, how to overcome them without running yourself ragged. I’m sharing my own journey and spilling top tips on how to leverage your natural strengths, create impactful content, set boundaries like a pro, and stay laser-focused on your why. And let’s smash...
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The feelings of success, the time freedom, the financial freedom we all seek lead to the same desire... HAPPINESS! I know for me, my measure of success comes down to how happy I am feeling, and I bet it's similar for you too. This week I am joined by the effervescent, Michelle Thomas, founder of the Happy Business Club to discuss the importance of happiness in business. Michelle emphasizes the need to prioritize happiness, pay attention to what brings joy, create happiness habits, and spread happiness to others. She shares her journey of embracing her introverted nature and finding...
info_outlineHave you ever caught yourself thinking, "I'm just an introvert," or "I'm such a perfectionist"? Well, those labels might be doing more harm than good. Trust me, I’ve been there! In this episode, I break down how these identity labels —like being an introvert, perfectionist, or procrastinator—can seriously limit your actions and mindset.
Imagine if you could shift those beliefs and embrace a new identity that aligns perfectly with your goals and aspirations. Sounds dreamy, right? Well, it’s totally doable! I’m here to guide you through understanding and changing those pesky labels that are holding you back.
Listen in as I explore;
- How the labels and identities we carry have a significant impact on how we show up and achieve our goals.
- Labels like introvert, perfectionist, and procrastinator can limit your actions and mindset.
- Why understanding and changing our labels is a process that requires self-awareness and conscious effort.
Ready to make this your summer of transformation?
...I’m looking for two ambitious women ready to dive into a 6-week journey of high-impact coaching!
- We’ll dig deep to uncover what it is that makes you and your business unique.
- Crafting your messaging so that it speaks directly to your ideal clients, making you truly irresistible.
Your clients aren’t just looking for services – they’re looking for someone who embodies confidence, expertise, and authenticity.
In these six weeks, we’ll focus on WHO you are and the presence you're creating, ensuring you show up with the authority and self-belief that sets you apart, showcasing your knowledge and expertise!
And that’s not all...
As part of this transformation journey, you’ll get an exclusive V.I.P day worth £897! This includes six hours of in-person 1:1 coaching, a sumptuous meal, and special treats in Manchester or Birmingham.
Claim your spot and let’s make you the standout expert you’re meant to be. Book a call with me to learn more about this incredible offer and to see if it's the right fit for you.