Female Gamers Paid LESS for Sponsorships Than Men? [Video Game News]
Release Date: 04/14/2025
Clownfish TV: Audio Edition
Elmo took to LinkedIn to tell everybody that he’s been laid off because of the PBS and NPR budget cuts. I’m sure he hasn’t, really, but PBS is using one of their most recognizable mascots to shame The Orange One. Then we talk about animated series getting cut. Watch this podcast episode on YouTube and all major podcast hosts including Spotify. CLOWNFISH TV is an independent, opinionated news and commentary podcast that covers Entertainment and Tech from a consumer’s point of view. We talk about Gaming, Comics, Anime, TV, Movies, Animation and more. Hosted by Kneon and Geeky Sparkles....
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Another day, another 2017 era clickbait article. Avatar: The Last Airbender was supposedly the first animated series featuring strong female characters. Or something. And it paved the way for Netflix She-Ra. Yeah, forget all the strong female characters in 1980s and 1990s cartoons. Jem who? Sailor Moon, what’s that? She-Ra existed BEFORE 2018? Imagine that... Watch this podcast episode on YouTube and all major podcast hosts including Spotify. CLOWNFISH TV is an independent, opinionated news and commentary podcast that covers Entertainment and Tech from a consumer’s point of view. We talk...
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There it is. Disney admitted to shareholders that both Snow White and Captain America: Brave New World were box office flops that wiped out gains from hit movies like Moana 2. It’s literally in their earnings report. Then we talk about the Disney CFO bending the knee to The Orange One in light of the Hollywood tariffs. Watch this podcast episode on YouTube and all major podcast hosts including Spotify. CLOWNFISH TV is an independent, opinionated news and commentary podcast that covers Entertainment and Tech from a consumer’s point of view. We talk about Gaming, Comics, Anime, TV, Movies,...
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Bioware fired almost everybody who worked on Dragon Age: The Veilguard citing finances, and now they’re ramping up the hiring again. The CEO of EA claims that the future looks rosy after a number of recent layoffs. Are many of the AAA gaming layoffs just a ruse? Are they lowkey trying to get rid of underperformers and activists? Watch this podcast episode on YouTube and all major podcast hosts including Spotify. CLOWNFISH TV is an independent, opinionated news and commentary podcast that covers Entertainment and Tech from a consumer’s point of view. We talk about Gaming, Comics, Anime,...
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Disney just announced its latest theme park... in Abu Dhabi. Yes, Mickey is going to the Middle East. One thing is for sure -- this park probably won’t be "woke." Then we talk about Disney’s earnings calls, the numbers, the park attendance and more. Watch this podcast episode on YouTube and all major podcast hosts including Spotify. CLOWNFISH TV is an independent, opinionated news and commentary podcast that covers Entertainment and Tech from a consumer’s point of view. We talk about Gaming, Comics, Anime, TV, Movies, Animation and more. Hosted by Kneon and Geeky Sparkles. D/REZZED...
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It’s been over half a decade since the mainstream comic book industry basically went to war with YouTubers, and they still think it’s all the "toxic fans" fault. There’s seemingly zero self reflection coming from many of the biggest troublemakers in the industry. Meanwhile, Marvel and DC continue to bleed out customers month after month... Watch this podcast episode on YouTube and all major podcast hosts including Spotify. CLOWNFISH TV is an independent, opinionated news and commentary podcast that covers Entertainment and Tech from a consumer’s point of view. We talk about Gaming,...
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Doctor Who ratings dropped to a 60 year low. AGAIN. Yes, the rating for the RTD 2.0 are absolutely atrocious as long time fans are checking out. And now there’s a rumor they’re brining Jodie Whittaker back, because THAT will pack ’em in. Face it. Doctor Who is TOAST. At least for now. Watch this podcast episode on YouTube and all major podcast hosts including Spotify. CLOWNFISH TV is an independent, opinionated news and commentary podcast that covers Entertainment and Tech from a consumer’s point of view. We talk about Gaming, Comics, Anime, TV, Movies, Animation and more. Hosted by...
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The new actor for Severus Snape, Paapa Essiedu, kinda stuck to to JK Rowling by signing an open letter in direct opposition to her opinions on trans issues and women’s rights. But he’s still cashing the checks from working on the franchise. And people want JK to fire him for it -- but she admits she CAN’T. That’s really interesting. Rowling clearly doesn’t have the power to oversee this Harry Potter series like she did the movies. Hmm.... Watch this podcast episode on YouTube and all major podcast hosts including Spotify. CLOWNFISH TV is an independent, opinionated news and...
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Clair Obscur: Expedition 33 just embarrassed all of AAA gaming with incredible sales and the highest Metacritic score of all time -- OF ALL TIME -- for a video game. Adding salt to the wound is the fact that the director came from Ubisoft, and quit because he was "bored" and tied down by the red tape of that company. OOF. Watch this podcast episode on YouTube and all major podcast hosts including Spotify. CLOWNFISH TV is an independent, opinionated news and commentary podcast that covers Entertainment and Tech from a consumer’s point of view. We talk about Gaming, Comics, Anime, TV,...
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Nintendo of America will not drop DEI like other corporations have, according to CEO Doug Bowser. Does this mean The Big N will push a "woke agenda" or will Nintendo of Japan slap them down? Will it matter to players if they do or don’t? Will it affect Switch sales? Will Daisy and Peach finally hook up? Inquiring minds want to know! Watch this podcast episode on YouTube and all major podcast hosts including Spotify. CLOWNFISH TV is an independent, opinionated news and commentary podcast that covers Entertainment and Tech from a consumer’s point of view. We talk about Gaming, Comics,...
info_outlineA study alleges a 32% pay gap between male and female video game influencers reveals a systemic bias in the industry, with women earning significantly less for sponsored content despite equal or greater audience engagement.
Ubisoft’s decision to pay $76,000 to a male influencer for promoting Assassin’s Creed Shadows while excluding women from top-paid promotions highlights potential gender discrimination in high-profile gaming collaborations.
Female gaming influencers who create crossover content in fashion, cosplay, and beauty can earn substantially more than male counterparts due to higher-paying ad networks targeting female-dominated purchasing demographics.
The disparity in collaboration rates, with male influencers earning $234 per deal compared to $160 for females, suggests a pervasive undervaluation of women’s influence in the gaming industry.
Ad networks prioritizing female influencers due to women’s tendency to "pull the trigger" on purchases in households perpetuates gender stereotypes while potentially disadvantaging male content creators.
The focus on audience metrics like size, country, age, and buying habits for determining brand deal prices may inadvertently perpetuate gender biases by valuing traditionally male-dominated gaming niches more highly.
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