Succession Starts Sooner Than You Think: Lessons From 30 Years in the Industry with Duncan MacPherson
Release Date: 08/26/2025
What to Do When You’re Behind on Succession Planning
Total Succession
Succession planning is often postponed, not because it’s unimportant, but because taking care of clients always feels more urgent. Tyson Ray and Kim Cochenour unpack why “later” quietly becomes “now,” how life events can force decisions before you’re ready, and why clarity beats shame every time. Tune in to learn how to get started where you are and move toward an outcome that happens on your terms, not by accident. Today’s episode kicks off with Tyson Ray sharing the main reason why founders put succession planning off, even if they know it matters. “The urgency of caring for...
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The Messy Middle of Succession: Not Out, Not In, Still Here
Total Succession
Succession planning isn’t just about stepping away, it’s about who you become once you stop doing everything yourself. Tyson Ray and Kim Cochenour dive into the messy middle of succession planning, where identity, control, and clarity collide and founders are forced to evolve. You’ll hear why succession is built through trial and adjustment, how to create a business that can live beyond you, and the powerful question every advisor must eventually answer: If you’re no longer running the show… who are you now? Tyson Ray kicks the conversation off by sharing something he was once told:...
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20 Years of Trial and Error: Lessons From Tyson’s Personal Succession Journey
Total Succession
Tyson Ray and Kim Cochenour discuss Tyson’s 20-year journey and reveal the raw truth behind his internal succession plan, and why he eventually chose the joy of client impact over the lure of a multi-million dollar buyout. You’ll hear about common succession planning mistakes and the hard-won processes that finally ended Tyson’s cycle of “burning through people”, including the S.P.A.C.E. framework and EOS to build a firm with staying power. If you’re wondering why mastering succession planning is more critical than ever, as the industry faces a widening advisor shortage, this...
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Why Succession Planning Fails Financial Advisors… And How to Fix It with Jackie Wilke
Total Succession
Succession planning succeeds or fails in just a few critical places, and most financial advisors don’t realize where they’re vulnerable. Tyson Ray and Kim Cochenour are joined by Jackie Wilke to break down the three make-or-break factors in succession planning, from redefining rainmaking to building leaders who can truly care for clients. You’ll hear why succession is your final act of client service, how to future-proof your firm, and what it really takes to prepare the next generation of advisors to step up. Tyson Ray and Kim Cochenour are joined by Jackie Wilke to dig into the three...
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Succession Planning, Legacy, and Letting Go: The Story Behind the Total Succession Book
Total Succession
Tyson Ray’s new book, Total Succession, actually didn’t start as a book idea… but as a responsibility. Kim Cochenour turns the mic on her co-host Tyson, to explore why succession is about far more than just retirement, and how identity, control, and legacy shape the decisions advisors struggle to make. Tune in to hear the personal moments, hard-earned lessons, and the S.P.A.C.E. framework behind Total Succession – and why none of us get to the next chapter alone. This episode sees Kim Cochenour interview co-host Tyson Ray to discuss something that has been years in the making, and...
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Should You Sell Your Advisory Practice? How to Handle Unsolicited Offers
Total Succession
When a buyer comes calling, it can feel flattering, urgent, and surprisingly emotional, but an offer is NOT a succession plan. Tyson Ray and Kim Cochenour break down how advisors should think about succession when acquisition conversations start, from asking the right questions to understanding what you may be giving up beyond the numbers. You’ll learn how to evaluate opportunities on your terms, protect your clients and culture, and avoid regrets in a world where there is no such thing as a perfect exit. This episode sees hosts Tyson Ray and Kim Cochenour address the scenario in which...
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How to Rethink Your Exit When Succession Doesn’t Go as Planned
Total Succession
Succession planning doesn’t always go the way you expect… and when it falls apart, that moment can reveal the truth you’ve been avoiding. Tyson Ray and Kim Cochenour break down why plans derail, how to trust your gut over external pressure, and what founders should do when people or expectations start to crumble. You’ll learn why a broken plan can ultimately protect your legacy, strengthen client care, and open the door to a better path forward. Tyson Ray and Kim Cochenour discuss what to do when your succession plan falls apart, and how advisors can protect their legacy even when the...
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How Faith and Fit Shape a Better Succession Plan with Brian Church
Total Succession
Succession planning isn’t just a business strategy, it’s an identity shift. Tyson Ray and Kim Cochenour are joined by Brian Church to explore the emotional and practical realities founders face as they scale, surrender control, and redefine their best vocational life. You’ll hear hard-won lessons from Advisory DNA’s journey, why advisors must seek trusted community, and how letting go can actually lead to more clarity, freedom, and growth. Brian Church kicks things off by sharing Advisory DNA’s origin story, the inspiration behind its creation and the gap he was trying to fill with...
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Before the Deal, Have the Talk: Why Succession Begins With the People You Love
Total Succession
Succession planning doesn’t start with lawyers, valuations, or deal terms (or at least, it shouldn’t!)... It starts at home. Tyson Ray and Kim Cochenour address the topic of deeply personal conversations advisors need to have with their spouse or partner long before any transition becomes real, from aligning on “age and number” to navigating fears about the future. They discuss how to get on the same page, what to do when you’re not, and why the most important succession agreement you’ll ever sign is the unspoken one with the person who knows you best. Tyson Ray kicks things off...
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The Next Wave of Succession: Why Advisors Are Rejoining Bigger Firms to Regain Freedom with Alex Goss
Total Succession
Advisors are rethinking what they want their future to look like, and the old model of “go independent and grind forever” is losing its shine. Co-hosts Tyson Ray and Kim Cochenour, along with Alex Goss of NewEdge Advisors, unpack the new realities of succession – from soaring valuations and G2 buyout challenges to burnout driving many advisors toward bigger, better-resourced firms. You’ll hear about how deal structures are shifting, what buyers actually want, and why the real question isn’t just how you’ll exit… but what life will look like after you do. Alex Goss kicks the...
info_outlineWhat’s REALLY holding advisors back from tackling their own succession plan?
Duncan MacPherson joins Tyson Ray and Kim Cochenour to unpack the mindset, systems, and blind spots that keep even the most well-intentioned professionals from preparing for the future.
You’ll walk away with insights on turning wisdom into value and making your business less dependent on you.
- Guest Duncan MacPherson, CEO of Pareto Systems, kicks things off by sharing his 30+ year journey that includes some marketing that involved… Winston Churchill!
- Duncan sheds some light on what he sees as the bigger picture of the landscape of retiring advisors.
- Duncan, Kim, and Tyson go through the four progressions of what it means to be a financial professional.
- Tyson asks Duncan to share his thoughts on the recent past and future of succession – with 30% of financial advisors exiting the business.
- Duncan explains why, in his opinion, well-intentioned, high moral compass advisors kick the can down the road when it comes to their business succession…
- Did you know that half of the population in America doesn’t have an estate plan?
- Kim stresses how one of the main reasons why advisors don’t bring their succession planning to clients is because they haven’t thought it through themselves.
- Duncan touches upon the qualities of advisors who “got it right” and discusses the fact that “the less dependent your business is on you, the more valuable it becomes”.
- Duncan sees taking what’s in your head and turning it into intellectual property as key.
- You probably know S.O.P. as Standard Operating Procedures, but for Duncan S.O.P. stands for Standardized, Optimized, Professionalized.
- Duncan goes over a Chat GPT prompt every financial advisor should at least look into.
- Remember all the conversations should focus on addressing the question “How does the client benefit?”
- Citing Hemingway, Duncan says that “The goal is not to be superior to someone else, it’s to be superior to your former self.”
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