Using Ethical Storytelling in Your Marketing with Diana Farias Heinrich
Release Date: 06/17/2024
The Power of a Strong Parental Leave Policy with Lacey Kempinksi
The Prosperous Nonprofit
If you’re a nonprofit leader looking for strategies to help your organization retain more employees, then give this episode a listen. I sat down with special guest and founder of Balanced Good, Lacey Kempinski, to chat about how her organization is partnering with nonprofits to provide parental leave coverage. She dove into how she supports nonprofits with parental leave, the implications of a weak parental leave policy, and how to plan for parental leave. Lacey also discussed the challenges of working parents in the nonprofit sector. This was such a good episode that all nonprofit leaders...
info_outline
Making the Pivot to Nonprofit Consulting with Julia Devine
The Prosperous Nonprofit
If you’ve been thinking about a career change, but still want to stay in the nonprofit sector, then this episode is for you! I sat down with special guest, Julia Devine, founder of Relatable Nonprofit. She shared her journey from six-figure nonprofit job to consultant including how she made the shift, stepped out of her comfort zone, and what she wished she had done differently. Julia also dove into what kind of people are right for consulting and how to work less while still managing to grow your business. This is a fantastic episode for nonprofit leaders looking to make a pivot and remain...
info_outline
Using Cross-Sector Collaboration to Maximize Your Impact with Jennifer Hutchins
The Prosperous Nonprofit
If you’re looking for ways to make a massive, lasting impact with your nonprofit, then this episode is for you. I sat down with special guest, Jennifer Hutchins Executive Director of the Maine Association of Nonprofits and collaboration expert. She spoke on the importance of collaborating across different sectors and how it has transformed nonprofit organizations. She dove into examples of strong collaborations and how organizations are thriving in a post-COVID world. This is a great opportunity to learn strategies for maximizing your organization’s impact. About Jennifer...
info_outline
Implementing Technology and Change in Your Nonprofit Effectively with Christa Stelzmuller
The Prosperous Nonprofit
If you’re a nonprofit leader looking to make a change in your organization, then this episode is for you! I sat down with Christa Stelzmuller, Chief Technology Officer of charity:water, to chat about how nonprofits can become more innovative. We dove into how to leverage technology, even if your nonprofit is small. Christa also shares strategies for implementing change like getting everyone on the same page, ensuring your systems are working together, and more. About Christa Christa is the CTO of charity: water, a non-profit organization that offers clean drinking water to...
info_outline
Collecting and Communicating Impact Data in a Meaningful Way with John Mark Vanderpool
The Prosperous Nonprofit
If you’re looking for a way to improve your nonprofit’s fundraising strategy, then this podcast episode is for you. I sat down with special guest and impact data expert, John Mark Vanderpool. He is diving into how to get clarity on your nonprofit’s big goals, collect and translate data meaningfully, and put the right systems in place. This is a great episode to tune into, especially before the big end-of-the-year fundraising push. About John Mark Donors demand impact data and many organizations need additional resources and training to measure and market their impact. John...
info_outline
Preventing Burnout for You and Your Team with Elle McPherson
The Prosperous Nonprofit
Are you a nonprofit leader battling burnout? If you’re working in the nonprofit sector, chances are you’ve had some experience with burnout, which is why I was so excited to sit down with special guest and nonprofit coach, Elle McPherson. She breaks down burnout red flags, contributing factors, balancing woo with logic, and so much more. This is a great episode for leaders looking for practical strategies to overcome burnout! About Elle Elle has over 15 years of experience in coaching, financial management, accounting, fundraising, proposal writing and grant management, and human...
info_outline
Raise More Money by Creating Strong Donor Experiences with Barbara O'Reilly
The Prosperous Nonprofit
Nonprofit leaders, if you’re ready to catapult your revenue, then this episode is for you! I sat down with special guest, Barabara O’Reilly, expert fundraiser and CEO of Windmill Hill Consulting, to chat about what organizations can do to boost their fundraising revenue. We dove into what’s holding nonprofits back and how they can grow to become financially strong organizations. We also discussed the importance of setting realistic goals and expectations when hiring a fundraiser. Plus, why relationship building and consistency are important factors in fundraising. About...
info_outline
Capital Campaign Fundraising with Amy Varga
The Prosperous Nonprofit
Are you a nonprofit leader wondering if your organization should launch a capital campaign? If you’re on the fence about it, then this episode is for you. I’m chatting with special guest, Amy Varga, capital campaign expert and founder of The Varga Group. She dives into what you need to know, including how to leverage your donor base, conduct a feasibility study, and how financial planning plays an important role in campaign planning. She also breaks down how to tell the difference between incremental growth and a campaign. This is such a great episode for leaders looking to learn...
info_outline
Implementing a Quarterly Review Process for Your Nonprofit
The Prosperous Nonprofit
Nonprofit leaders, are you leveraging the power of a quarterly review in your organization? If you haven’t implemented one yet or are looking for ways to improve your process, then this episode is for you. I’m breaking down strategies for how to effectively conduct a quarterly review. I’m giving you strategies to help you do a deep dive into your financials including establishing benchmarks, setting goals, planning for the future and so much more. Grab a notebook and tune in for a juicy episode! Episode Summary In this episode, you’ll learn strategies for...
info_outline
Creating Collaborative Environments for Social Change with Topher Wilkins
The Prosperous Nonprofit
If you’re a nonprofit leader looking to shake up the way you connect and collaborate, then this is the episode for you. I chat with Topher Wilkins, CEO of Opportunity Collaboration (OC), as he shares his journey of building a global community of leaders working to create positive change. Topher also discusses the importance of understanding what people need, disrupting industry norms, and building a strong community collaborative. Plus, he shares how he’s navigating the transition to community ownership. This is a fantastic episode, especially for introverted nonprofit leaders seeking...
info_outlineIf you’re a nonprofit leader looking to elevate your marketing using storytelling, then this podcast episode is for you. I chat with special guest, Diana Farias Heinrich, CEO of Habrá Marketing and ethical communication strategy expert. We dove into how she became an advocate for ethical storytelling and important lessons she’s learned along the way.
Diana also shares the important differences between marketing and fundraising communications and how you can truly build meaningful relationships with donors, instead of transactional ones. She also gives listeners the framework of ethical storytelling and how to fill the most common gaps nonprofits have when it comes to ethical communication.
About Diana
Diana Farias Heinrich (she/her) is an entrepreneur, speaker, and marketer. As the CEO of Habrá Marketing, Diana helps nonprofits execute effective and ethical communication strategies to raise more money.
She is certified as an Advocate for Survivors of Domestic Violence and for DEI in the Workplace. She holds bachelor's degrees in Literature/Writing and Latin American Studies. Her proudest accomplishments are being a mom and wife, and helping women in Ghana start a sustainable, clean water business.
Read the podcast transcript here.
Episode Summary
In this episode, you’ll learn strategies to implement ethical storytelling in your nonprofit including:
-
What is ethical storytelling? (4:00)
-
An important lesson in ethical storytelling (5:10)
-
Why Diana quit her job to pursue nonprofit work (8:15)
-
The difference between marketing and fundraising communications (11:40)
-
Tips for effective nonprofit marketing communications (15:45)
-
Ethical storytelling framework (25:05)
-
The missing pieces of ethical storytelling (31:30)
-
Ethical storytelling policies and practices (36:40)
-
Diana’s favorite stories (40:40)
Teasers
“A lot of the fear that I hear is that we don't want to be transactional with our donors. Unfortunately, if you're not communicating, if you're not marketing in between your fundraising, that's exactly what you're going to get.”
“I'm not here to judge anyone, but what I do want to do is raise awareness about ethical storytelling.”
“A lot of this conversation around ethical storytelling is new for a lot of nonprofits.”
Resources
Guide to Informed Consent Conversations: https://informedconsentconversation.habramarketing.com/
Connect with Diana on LinkedIn: https://www.linkedin.com/in/dianafariasheinrich/
Keep up to date with the podcast: @100degreesconsulting
Follow Stephanie on Instagram: @stephanie.skry/
Connect with Stephanie on LinkedIn: https://www.linkedin.com/in/stephanieskryzowski/
Visit the podcast page: https://100degrees.com/ethical-storytelling
Want more of the podcast?
New episodes are released weekly! Find them all plus show notes and exclusive bonus content at 100degreesconsulting.com/podcast.
Leave us a review! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Let me know what you loved most about this episode!
Subscribe to the show so you don’t miss a thing!