loader from loading.io
Uninvited show art Uninvited

10,000 TACOS®

Episode Summary Welcome to another season of 10,000 Tacos! I’m Isidro Salas, the proud son of a taquero. In this season premiere, I’m kicking off our new theme—relleno (refill)—by getting candid about my recent absence, processing heavy personal loss, and working through the emotional fallout of being uninvited from a local taco festival I love. I open up about losing my beloved dog, HP (Handsome Pants), and how I've been struggling to process his loss. I then share the story of being uninvited as a judge from a local taco festival through social media. While I appreciate the event...

info_outline
Black People Tacos show art Black People Tacos

10,000 TACOS®

If you’ve spent any time on social media lately, you’ve seen the viral joke about "White People Taco Night"—the boxed hard shells, packet seasoning, and cold shredded cheese. But when I see that yellow box, I don't think of suburban kitchens. My mind goes straight back to East San Jose in the '80s and '90s. In this episode, I take you back to my childhood driveway. Every day, my parents drove our family taco truck across Silicon Valley, feeding construction workers, farm hands, and office employees. But when they pulled back into our neighborhood after a 12-hour grind, our driveway...

info_outline
One Canned Tomatillo at a Time show art One Canned Tomatillo at a Time

10,000 TACOS®

Episode Summary In this deeply personal and reflective episode, I mark the one-year anniversary of my first brain surgery to remove a pituitary tumor I nicknamed "Luke Brainwalker." I open up about processing the fear, gratitude, and emotional weight of surviving two major brain surgeries in a single year, the therapy that's helping me work through it all, and the accidental way my condition was discovered. Connecting my health journey to my family roots, I reflect on the immense sacrifices made by my parents through their taco truck business. I share a poignant discovery about my...

info_outline
Connected by Masa show art Connected by Masa

10,000 TACOS®

I’m coming to you today with a slightly different setup because I’m diving headfirst into something I never saw coming. I have been given the incredible, beautiful responsibility to narrate my very first audiobook. It's a heartwarming story that is right down my alley, but I'll admit—I'm terrified. If you know me, you know I started this podcasting journey back in 2017 to pay tribute to my parents and our life in the taco truck business. Over the years, I know I've strayed from those original stories, but this new gig has made me realize that absolutely everything in life is spiritually...

info_outline
Denver Food Scene Sucks show art Denver Food Scene Sucks

10,000 TACOS®

S7 E12: Denver Food Scene Sucks The Denver food scene sucks. At least, that's what I used to think. After living in Colorado for nearly six years, I realized my opinion wasn't based on experience—it was based on assumptions. Too often, I found myself saying, "This place sucks," before I'd actually taken the time to explore it. The truth is, I was wrong. Welcome to 10,000 Tacos. I'm Isidro Salas, proud son of taqueros. In this episode, we're breaking down why so many people think Denver's food scene falls short, how personal experiences shape our tastes, and the deep roots of...

info_outline
Change Dispenser show art Change Dispenser

10,000 TACOS®

"That’s not a pizza, that’s a quesadilla!" That was just one of the lovely comments that rolled into my socials this week after I posted a video highlighting a local taquero's "pizza birria." A few years ago, that angry commenter would have been me. I used to be incredibly protective—adamant, even—about what "real" Mexican food was supposed to be. I even lost a friendship once over the proper pronunciation of tamal versus tamales because we got into a public shouting match. But today, I want to talk about change. To help illustrate that, I brought out a special piece of my childhood:...

info_outline
Promotional Decline show art Promotional Decline

10,000 TACOS®

In this episode of 10,000 Tacos, I am sharing a recent experience at a Denver taco truck that has been lingering on my mind for the past week. I met an older, humble taquero who instantly gave off a good, honest vibe and reminded me of my uncles from Mexico. The food was absolutely incredible—I had a barbacoa taco with a subtle, smoky flavor on the back end that you rarely find. Even though he used store-bought tortillas, his chile de árbol salsa used small, roasted tomatillos that gave off a natural citrusy flavor, tasting exactly like my mom's salsa.   As I usually do, I offered to...

info_outline
Who are you and what's up with that Mexican burger? show art Who are you and what's up with that Mexican burger?

10,000 TACOS®

Episode Summary What does a stacked Mexican street burger have to do with deep identity reflection? Turns out, a lot. This week, we’re hitting up the La Comarca taco truck for a culinary masterpiece, sharing bites with strangers, and diving into a bittersweet question from my late father that completely changed how I view myself and my work. Key Moments & Takeaways The Mexican Burger Breakdown: If you've never had one, you're missing out. This beast from La Comarca came loaded with a seeded bun, avocado, a perfectly smashed patty, a hot dog, and ham. It is pure, fabulous chaos in the...

info_outline
TACO BREAKUP show art TACO BREAKUP

10,000 TACOS®

Episode Description: What happens when greatness just… stops? In this episode, a chance encounter with a young taquero in San Jose sparks a deeper conversation about endings, expectations, and the subtle entitlement of being a consumer. From the legendary culinary staples of San Jose to the abrupt retirement of NFL icon Barry Sanders, we dive into why it's so hard to say goodbye to the things we love. It’s a candid reminder that instead of being bitter when things end, we owe it to the creators (and ourselves) to just say "thank you." 📋 In This Episode, We Discuss: ...

info_outline
Tortillas Don’t Puff show art Tortillas Don’t Puff

10,000 TACOS®

We’ve all had those moments where our best intentions meet a harsh reality. You finally get the perfect ingredient ratio down, you visualize the fluffy tortillas you're about to enjoy, and then… a mishap with the oven timer and a blazing temperature leaves you with a tray of burnt sopes instead. 440°F for 40 minutes is a recipe for a kitchen disaster, but it’s also a masterclass in resilience. This episode is dedicated to the beauty of the attempt. Join us as we talk about the messy, frustrating, and entirely necessary process of trial and error. Because whether you are standing over a...

info_outline
 
More Episodes

Día de los Taqueros has come and gone. Was it a massive economic windfall? Did it break the internet? Honestly, I don't have all the data yet—but if you ask me, it was a massive success.
In this episode, I’m getting vulnerable about what it actually takes to build something from the ground up. Call me delusional if you want, but I truly believe we made a difference this year. Because here’s the reality: if you do nothing, you guarantee a zero percent success rate. But if you just do something, you create momentum.
I’m breaking down why I choose to believe in this movement, how my wife keeps that fire lit, and how this exact mindset got me through two brain surgeries last year. I also look back at my dad’s journey—crossing the border, getting caught, falling down, but keeping his eyes on the taco truck business that gave me the life I have today.
We’re already building the buzz for next year. Because tacos are life, and everything else is a choice.
🎙️ What I’m Talking About Tonight:

  • The Post-Día de los Taqueros Reality Check: Why I'm declaring this year a win, regardless of what the spreadsheets say.
  • The "Something vs. Nothing" Philosophy: Why taking imperfect action will always beat sitting on the sidelines.
  • My Support System: How my wife’s belief in the big picture keeps me moving forward.
  • Lessons from My Dad: Grit, immigration, and how a taco truck became the foundation of my life.
  • Surviving the Scars: Looking back at my two brain surgeries and the undeniable power of a positive attitude.

📝 Words I Live By:
"If you do nothing, then you know for sure it was nothing. Just doing something will result in something."
TAQUOTE: "Tacos are life. Cilantro is a choice."

🌶️ Connect with me:

  • Subscribe & Review: If you believe in what we're building here, hit that subscribe button and leave a review. It helps me build the buzz for next year!

·       Instagram (12k followers)  

·       TikTok (29K followers)  

·       Facebook  (25k followers) 

·       YouTube