Navigating the NIL Landscape: Opportunities for All Athletes with Kristi Dosh

Real Talk for Sport Parents Podcast

Hosted by Samantha Livingstone

Episode 6: Navigating the NIL Landscape: Opportunities for All Athletes with Kristi Dosh

 

In this episode, Samantha sits down with Kristi Dosh, attorney, sports business analyst, and founder of Business of College Sports - to explore the fast-evolving world of Name, Image, and Likeness (NIL). Kristi breaks down what NIL really means for student-athletes and their families, explains how even non-D1 athletes can benefit, and shares practical tips for building a personal brand. Whether you're a parent, coach, or athlete, this episode is your guide to navigating NIL with clarity and strategy.

 

·    [03:45] Kristi defines NIL and dispels early myths

·    [06:20] Why NIL isn’t just for elite D1 athletes

·    [10:00] The value of niche audiences on social media

·    [13:40] How Kristi’s own journey sparked her NIL work

·    [16:25] Common NIL misconceptions families should avoid

·    [19:10] The importance of athlete storytelling in brand building

·    [23:35] Tools and platforms that can help manage NIL deals

·    [26:15] What parents should know about contracts and legal language

·    [29:45] NIL’s impact on mental health and identity

·    [33:10] Kristi’s advice for supporting athletes without adding pressure

 

Quotes

·       “You do not have to be a Division I athlete to have NIL opportunities... It’s not about your stats - it’s about your story.” (06:18)

·       “Athletes should be thinking about what they want to be known for—on and off the field.” (13:16)

·       “Parents don’t have to be social media experts, but they should help create a healthy structure and boundaries.” (18:03)

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Social Media and Links

·       RTSP Instagram

·       samanthalivingstone

·       kristidosh.com

·       @sportsbizmiss on IG

·       @SportsBizMiss on X

    Resources + Mentions:

• Visit businessofcollegesports.com for more insights and free resources from Kristi.