Welcome to From the Ground Up - The Next Big Thing in Outdoor Living
Release Date: 09/03/2025
Outdoor Operations and Strategies for Success
OutdoorCoffeeShop Podcasts
In this From the Ground Up™ episode, host karol Weyman welcomes John Kenney of Cotney Consulting Group for an insightful conversation on the future of outdoor living construction. Together, they unpack the trends shaping contractor success—from operational excellence and workforce challenges to rising customer expectations. John shares practical, experience-driven strategies contractors can use to scale profitably, adopt the right technologies, and protect their businesses. Whether you’re building outdoor kitchens, hardscapes, pool & spas, shade structures, or full backyard...
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Marketing Insights for Exterior Pros
OutdoorCoffeeShop Podcasts
In this From the Ground Up™ episode, Karol Weyman sits down with Rob Murray of Intrigue Media to discuss insights from 2025’s shifting digital marketing landscape, from the rise of AI tools like ChatGPT to trends in sustainability and the evolving role of Google Ads. Home improvement pros will love this episode as it is packed with actionable tips to help you dominate in 2026. Learn how to refine your online presence, optimize your ad spend and stay ahead in a rapidly changing industry. Learn more at OutdoorCoffeeShop.com! Are you a...
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Heritage Takes the Irrigation Stage
OutdoorCoffeeShop Podcasts
In this episode of From the Ground Up™ episode, host Karol Weyman welcomes Amy Lintern from Heritage as they preview next week’s Irrigation Show in New Orleans and discuss why it’s a key event for the industry. Amy shares what’s trending in irrigation, what attendees should look for this year and what Heritage will be showcasing at their booth, including details on the Heritage benefit concert. Amy also gives a look at what’s ahead for Heritage and the exciting...
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Growing Greener Communities
OutdoorCoffeeShop Podcasts
In this From the Ground Up™ episode, Karol Weyman sits down with Cindy Code, a leading voice in the green industry, to explore their journey, from early beginnings to becoming a trusted advocate for healthier outdoor spaces. The conversation dives into the evolution of the green industry, the founding of Project EverGreen, and how its mission to build greener, more connected communities is creating real impact. Listeners will hear about meaningful initiatives, key partnerships and the ways success is measured both socially and environmentally. Learn more at...
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Contracts, Safety and Compliance: What Contractors Face Today
OutdoorCoffeeShop Podcasts
In this From the Ground Up™ episode, Karol Weyman sits down with Trent Cotney of Adams and Reese to dive into some of the biggest issues shaping today’s contracting businesses. From navigating vegetation and plant management contracts to staying compliant with OSHA heat illness regulations, the conversation covers real challenges contractors face on the ground. We explore the role of PPE in keeping crews safe, the risks and benefits of 1099 versus W2 hiring, and the must-have provisions in customer contracts. Listeners will walk away with practical strategies to strengthen compliance,...
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Heritage’s Commitment to the Outdoor Trades
OutdoorCoffeeShop Podcasts
In this episode of From the Ground Up, host Karol Weyman sits down with Rachel Mohorn and Brittainy Klein from the Heritage Family of Companies—Premier Sponsor of outdoorcoffeeshop.com—to talk about what it means to lead, support and innovate in the outdoor construction space. Rachel and Brittainy share their perspectives on industry trends, the growing demand for outdoor living solutions and how Heritage is empowering contractors with tools, training and community. Learn more at OutdoorCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member...
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Dive into the 2025 International PSP/Deck Expo!
OutdoorCoffeeShop Podcasts
In this episode of From the Ground Up, host Karol Weyman chats with Megan Magana about the excitement surrounding the 2025 International PSP/Deck Expo, the must-attend event for the pool, spa and outdoor living industries. As the show manager for PSP/Deck Expo, Magan dives into what attendees can expect from world-class education and hands-on demos to unmatched networking and a first look at the industry’s most innovative products. This year’s event is packed with can’t-miss experiences — a Welcome Party at AYU Dayclub, Pool Nation Awards and three powerful keynotes including Dallas...
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Welcome to From the Ground Up - The Next Big Thing in Outdoor Living
OutdoorCoffeeShop Podcasts
Welcome to the premiere episode of From the Ground Up, the official podcast of OutdoorCoffeeShop™, where we dig into the trends, tools and transformations shaping the outdoor living construction industry. In this kickoff episode, co-hosts Heidi J. Ellsworth and Karol Weyman share the story behind OutdoorCoffeeShop.com and how this digital community is elevating contractors in hardscaping, pool and spa, decking, landscaping, outdoor living and more. Together, Heidi and Karol bring decades of leadership and innovation to the mic, discussing the opportunities ahead for professionals who are...
info_outlineWelcome to the premiere episode of From the Ground Up, the official podcast of OutdoorCoffeeShop™, where we dig into the trends, tools and transformations shaping the outdoor living construction industry. In this kickoff episode, co-hosts Heidi J. Ellsworth and Karol Weyman share the story behind OutdoorCoffeeShop.com and how this digital community is elevating contractors in hardscaping, pool and spa, decking, landscaping, outdoor living and more. Together, Heidi and Karol bring decades of leadership and innovation to the mic, discussing the opportunities ahead for professionals who are building the outdoor spaces that bring joy and value to everyday life.
Learn more at https://www.outdoorcoffeeshop.com/
Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up
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