Conversational Search and the Changing Shopper Journey With Chris Perry
The Digital Deep Dive With Aaron Conant
Release Date: 08/07/2025
Omnichannel at AI in 2026 With Dan Brownsher
The Digital Deep Dive With Aaron Conant
Dan Brownsher is the Founder, Executive Chairman, and CSO at Channel Key, a full-service channel management marketplace agency. A recognized national thought leader in marketplace retail strategy and emerging eCommerce trends, Dan is a trusted commentator on Amazon and marketplace technologies and is frequently quoted by outlets such as Bloomberg, Forbes, Reuters, MSN.com, and the LA Times. He also co-founded Trend Nation, a top-200 global Amazon private label developer and seller that surpassed $1 billion in merchandise sales and achieved a private equity exit. In this episode… As digital...
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2026 Predictions on AI & Agentic Commerce With Max Sinclair
The Digital Deep Dive With Aaron Conant
Max Sinclair is the Founder and CEO of Azoma (formerly Ecomtent), which generates AI-powered product content across eCommerce sites. Before founding Azoma, he spent six years at Amazon, where he launched Amazon Business in the UK, Amazon.sg in Singapore, and Amazon Grocery across the EU. Max is also the host of New Frontier: The AI for ecommerce podcast. In this episode… AI is no longer just influencing how people search; it’s starting to decide what they buy. As intelligent agents take on more decision-making, brands are facing a future where visibility depends less on ads and more on...
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Introducing AI to Your Organization With Chris Perry
The Digital Deep Dive With Aaron Conant
Chris Perry is the Co-founder and Chief Learning Officer at firstmovr, a satellite Center of Excellence (COE) for eCommerce education and change management. He is also an Executive Educator and Keynote Speaker at the Path to Purchase Institute. With over 12 years of experience as an eCommerce leader and executive educator, Chris aims to empower leaders to embrace change with actionable knowledge, strategies, and KPIs. In this episode… AI has sparked excitement, fear, and confusion across the digital and commerce landscape. Leaders are pushing adoption, teams are unsure of how to respond, and...
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Omnichannel Fulfillment for Growth With Corey Apirian
The Digital Deep Dive With Aaron Conant
Corey Apirian is the CEO of Davinci Micro Fulfillment, a full-service logistics company that uses technology and partners with brands and retailers to help market, sell, fulfill, and ship their products. As an accomplished supply chain and operations leader, Corey has over 15 years of senior management experience. With more than 20 years of experience in the eCommerce fulfillment industry, Corey has been drop shipping for every major retailer since 2004 and has launched over 50 different subcategories through individual online and brick-and-mortar channels. In this episode… Fulfillment has...
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A High-Level Chat on Amazon and AI With Danny Silverman
The Digital Deep Dive With Aaron Conant
Danny Silverman is the Executive Vice President of Digital Commerce at Market Performance Group, a leading end-to-end strategy and services omnichannel commerce agency. He is also the Founder and Digital Strategy and Growth Consultant at Silverstream Strategic Consulting. As a digital commerce executive, Danny has over two decades of experience in eCommerce, marketing, and general management consulting. Throughout his career, Danny has scaled a digital commerce agency 10x in three years, led marketing efforts for a global SaaS platform, and navigated Amazon’s landscape since 2006. In this...
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Data-Driven Amazon Forecasting With Todd VanderStelt and Sam Hager
The Digital Deep Dive With Aaron Conant
Todd VanderStelt is the Co-founder of MixShift, a firm that helps Amazon agencies, aggregators, and brands scale operations and reporting for their Amazon accounts. He is also the Managing Partner at Dash Applications, which delivers software to improve operations and sales for retailers and brands, and the Founder of TidalBore Group, a management consulting firm specializing in retail. Previously, Todd held leadership roles at Amazon, where he built forecasting tools and operational systems. Sam Hager is the Co-founder and CEO of MixShift. He began his career in the Amazon space,...
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Discoverability in the Age of LLMs With Spencer Millerberg
The Digital Deep Dive With Aaron Conant
Spencer Millerberg is the Founding Partner of DetailPage, which helps brands optimize traffic and gain Amazon market share. He founded OneClickRetail, the original provider of Amazon market share data that was sold to Ascential. As an eCommerce and data analytics expert, Spencer has helped over 650 brands improve sales, margins, and search positions on eCommerce sites. In this episode… In today’s digital marketplace, visibility is everything. With AI tools like ChatGPT shaping how shoppers discover products, brands are facing a new kind of competition — one where search optimization...
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Current State of AI Content With Josh Fulmer
The Digital Deep Dive With Aaron Conant
Joshua (Josh) Fulmer is the Executive Creative Director of Lunge Marketing, a full-service eCommerce agency specializing in Amazon, Walmart, TikTok Shop, and Google Ads services. With over 18 years of design and brand strategy experience, he leads creative teams in developing engaging, inclusive visual narratives. Before joining Lunge, Josh served in the US Marine Corps, worked in the craft beer industry, and built a design consulting practice. In this episode… Content creation has become more essential and complex than ever. AI tools promise faster, cheaper results, but at what cost to...
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Retention Marketing and Maximizing Customer Potential With Aaron Schwartz
The Digital Deep Dive With Aaron Conant
Aaron Schwartz is the Co-founder and Co-CEO of Orita.ai, a software company that improves email deliverability. He is also an advisor and investor in various commerce tech companies, including Passport and EcoCart. Previously, Aaron built and managed the DTC brand Modify Watches and was the President of Loop. In this episode… Email remains a core channel for reaching customers, but brands often misuse it. As customer acquisition costs climb and competition intensifies, many brands resort to blasting their audiences with more campaigns, only to see engagement fall and customers unsubscribe....
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The Reinvented Omnichannel Org of the Future With Lauren Livak Gilbert
The Digital Deep Dive With Aaron Conant
Lauren Livak Gilbert is the Executive Director of the Digital Shelf Institute (DSI), which shapes the future of digital and advances commerce through community, content, and education. In her role, she defines the strategy for creating a global industry commerce community to support brands, retailers, and future leaders in the complex digital environment. As a thought leader in digital and design, Lauren has over 10 years of experience driving impactful multichannel design content, transformative digital shelf solutions, and high-conversion web UX designs across multiple regions. Before DSI,...
info_outlineChris Perry is the Co-founder and Chief Learning Officer at firstmovr, a satellite Center of Excellence (COE) for eCommerce education and change management. He is also an Executive Educator and Keynote Speaker at the Path to Purchase Institute. With over 12 years of experience as an eCommerce leader and executive educator, Chris aims to empower leaders to embrace change with actionable knowledge, strategies, and KPIs.
In this episode…
The rapid evolution of eCommerce and the rise of AI-driven tools are disrupting the way consumers discover, evaluate, and stay loyal to brands. Traditional loyalty programs often fail to keep pace, and many brands still prioritize acquisition over retention. How can companies adapt their digital shelf strategies to capture human shoppers and stay relevant to AI-driven recommendations?
Digital upskilling advocate and eCommerce strategist Chris Perry advises brands to focus on shopper-centric content optimization by creating long-tail assets that answer detailed consumer questions and appeal to AI agents like Rufus or ChatGPT. Navigating the digital shelf requires understanding how conversational queries differ from traditional keyword searches and proactively testing and reskilling to stay ahead of competitors as AI adoption accelerates.
Tune in to this episode of The Digital Deep Dive as Chris Perry, Co-founder of firstmovr, returns to speak with Aaron Conant about navigating the AI-driven transformation of eCommerce. Chris shares real-world examples of AI-assisted product discovery, the importance of long-tail content for search visibility, and why early adoption and reskilling are critical for the future.