Wesleyne Whittaker on Peanut Butter & Jelly: Helping Sales and Marketing Stick Together
NexGen CMO Podcast
Want your sales and marketing teams to be like peanut butter and jelly, instead of like oil and vinegar? Wesleyne Whittaker, Founder & Chief Transformation Officer at Transformed Sales, and Kelly share advice to help make it happen. In this episode, Wesleyne shares her journey from a chemist to a successful sales strategist and leadership expert. Listen in as they discuss the importance of leadership in sales and how to empower teams for better performance. Together they emphasize the need for collaboration, data-driven decision-making, and having the heart of a teacher in...
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Taylor Hatfield on How Authenticity Wins in Modern Selling
NexGen CMO Podcast
What does being a softball coach and a sales coach have in common? Taylor Hatfield, Executive Sales Coach at Lushin, says authenticity. In this episode, Kelly and Taylor discuss Taylor's journey from being a collegiate softball coach to a sales coach, the importance of authenticity in selling, and how this all relates back to marketers. Listen to learn more about the importance of understanding personality types, sales psychology, and the significance of empowering teams through positive beliefs rather than fear-based leadership.
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Arun Lal on the Power of Community and AI
NexGen CMO Podcast
How can marketers build and leverage engaged audiences? Arun Lal, VP of Marketing at DocketAI, says communities play a critical role. Tune in for a conversation between Kelly Hopping and Arun on the importance of community building in startups and the challenges and opportunities in marketing AI products. In this episode, Arun emphasizes the need for a shift in how businesses approach workflows with AI, advocating for a re-imagination of processes rather than mere automation.
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Alicia Hale on the Future of AI in B2B Marketing
NexGen CMO Podcast
What will the CMO role look like in 3-5 years? Kelly Hopping and Alicia Hale, SVP of Growth Marketing at Demandbase and a two-time CMO, explore the future of the CMO role and how AI will make an impact. Tune in for an energetic conversation around how AI is transforming marketing strategies, enhancing personalization, and reshaping job roles. Together they explore how AI is empowering CMOs to become more data literate and strategic, allowing them to focus on deeper human elements of marketing.
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Dave Gerhardt on Marketing Leadership and Team Building
NexGen CMO Podcast
How do great marketers grow great teams and themselves professionally? Join Kelly Hopping and Dave Gerhardt, founder of Exit Five, as they explore how great leaders manage their teams with poise, build strong teams that drive results, and prioritize personal development to fuel career success. Inspired by Jim Rohn’s advice to “work harder on yourself than you do on your job,” Dave reflects on how his experiences at Drift and Privy became invaluable opportunities for learning and growth. If you’re ready to grow as a marketer, leader and individual, this episode is packed with...
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Marcus Sheridan on Building Trust and Transparency in the AI Era
NexGen CMO Podcast
How much competitive disruption is too much? Join Kelly Hopping and Marcus Sheridan, co-founder of PriceGuide.ai, for a conversation about the significance of disruption and differentiation in a competitive market, the impact of AI on the marketing industry and the necessity for marketers to adapt to new challenges. In this episode they also discuss the need for innovation, effective communication, and the importance of understanding buyer concerns, while also addressing the need for marketers to think creatively and embrace change.
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Ross Simmonds on Unlocking the Power of Content
NexGen CMO Podcast
What’s the secret to maximizing the impact of your content through smart distribution? In this episode, Kelly Hopping sits down with Ross Simmonds, founder and CEO at Foundation Marketing, to explore the transformative opportunities in today’s creator economy. From mastering content distribution to leveraging AI for content creation, Ross shares actionable insights on becoming a content guru in a rapidly evolving landscape. Tune in to learn how creators can think of their work as investments, ensuring every piece of content published has long-term value.
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Aleasha Bahr on Sales as Market Research: Unlocking Insights for Marketing Success
NexGen CMO Podcast
Can empathy and curiosity transform sales success? Kelly Hopping and Aleasha Bahr, a sales strategist, sales coach and keynote speaker would both say yes! Join their conversation as they discuss the power of empathy, curiosity, and passion in sales. Together they explore how treating sales as market research can drive alignment between sales and marketing teams, the importance of creating a supportive sales culture, and strategies for building authentic, effective sales approaches. Plus, tune in for insights from Aleasha’s upcoming book and actionable advice for driving sales...
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Ryan Hawk on Lessons from the World’s Top Leaders
NexGen CMO Podcast
Can traits define exceptional leaders and do you possess those traits? Tune in as Ryan Hawk, keynote speaker, best-selling author, and host of The Learning Leader Show chats with host Kelly Hopping about leadership traits, the power of curiosity and intentionality, and why adaptability is critical. Their conversation dives into the importance of building strong, collaborative relationships between sales and marketing teams, offering actionable insights for fostering mutual respect and driving results and the role of mentorship and community in personal growth. This episode is packed with...
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Steve Armenti on Building a Trust Bank
NexGen CMO Podcast
Join host Kelly Hopping for a deep dive into career growth, leadership, and trust-building with Steve Armenti, a marketing veteran with 15+ years of experience at top companies such as Google and DigitalOcean. In this episode, Steve opens up about his transition from sales to marketing, the game-changing role of psychological safety in the workplace, and his powerful "trust bank" strategy for forging meaningful relationships and long-term success. This episode is filled with actionable insights you won't want to miss from mentorship advice to tips on building a career grounded in trust and...
info_outlineIn this episode, Kelly Hopping, CMO of Demandbase, and John Common, CEO of Intelligent Demand, discuss the shift from the old marketing playbook to the new.
Together they highlight the differences and the need for adaptability in order to drive growth in the B2B space. They discuss the importance of having a business growth mindset and share advice for aligning marketing efforts with overall business goals.
Plus, tune in for a fun fact from John about founding his company while on tour as a musician!