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Episode 7: Revolutionizing Pet Care with Jon Ayers

Veterinary AI Brief

Release Date: 10/23/2025

Guest: Jon Ayers (former CEO, IDEXX Laboratories)

Hosts: Robert Sanchez, Dr. Adam Little, Aaron Massecar 

We unpack the 75-page Companion Animal AI Report led by Jon Ayers - why leaders across corporates, suppliers, and innovators aren’t disputing its core provocations, and how fast the ground is moving under veterinary medicine. We dig into the client power shift, independents vs. corporate adoption dynamics, why “PIMS as the center” is fading, and how AI is already changing risk, pricing, and the day-to-day practice of care.

Key takeaways (the “so what”) Treat AI as an existential, compounding capability: the risk of under-investing/over-investing. Get radically customer-obsessed: map the journey, measure expectations, redesign touch points. Move fast with point-of-care tools (scribes, decision support, intake, follow-ups) that work today. Expect software gravity to shift from PIMS to AI-native systems that execute outcomes. Build trust and culture first - especially if you’re introducing AI into clinical rooms and comms.

Chapters:-

00:00 Introduction and Special Guest Announcement

00:35 Jon Ayers' Background and Contributions

02:17 The Catalyst Council and Market Insights

03:36 AI's Impact on Veterinary Medicine

06:02 The Paper's Reception and Industry Reactions

08:05 Consumer Empowerment and AI

23:45 Independent vs. Corporate Practices

34:20 The Passion of Independent Practitioners

35:34 The Speed of Independent Adoption

36:41 Corporate vs. Independent Dynamics

39:37 The Evolution of Veterinary Software

43:36 The Fragmentation of Veterinary Records

45:53 The Rise of AI in Veterinary Practices

50:59 The Future of Veterinary Medicine

54:17 Key Takeaways and Final Thoughts